SAP Watch

Sep 19 2007   11:59AM GMT

A1S is now SAP Business ByDesign

JackDanahy Jack Danahy Profile: JackDanahy

Say goodbye to “A1S.” It is now called SAP Business ByDesign.

CEO Henning Kagermann kicked off the much-anticipated, whirl-wind event with an almost-cameo 10-minute keynote.

“It is the most important announcement of my career I’m making today,” the not-usually-prone-to-hyperbole Kagermann announced to a packed Nokia Theatre in Manhattan.

Some details we’ve learned so far:

  • Pricing will be $149 per user per month for a minimum of 25 users per company. A value pack-type option of a limited version will be offered at $54 for a set of five users.
  • Designed to slot in between Business One and All-in-One in companies with 100-500 users.
  • The product is currently in the pilot customer stage in the US.
  • For more information, SAP set up a Website at

Peter Zencke, an SAP board member kicked off his portion of the program by echoing the thoughts of many in the room: “Yes it was a journey.”

In fact, the real meat of the event should be Zencke’s keynote which promises to have “product demonstrations.” We brought our digital camera, so if lighting allows, we’ll have some screen shots.

Then it’s on to the customer panel, which is scheduled to run for all of 20 minutes before Léo Apotheker’s 10 minute keynote.

If no big news breaks, we’ll plan on posting later today with a wrap-up of the customer panel, Zenke and Apotheker’s thoughts, and said screen shots.

Jon Franke
News Editor

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