RTFM Education – Virtualization, VMware, Citrix

Mar 9 2008   11:26AM GMT

Brian Madden is as confused as I am…

MikeLaverick MikeLaverick Profile: MikeLaverick

Well, not so much confused as middle irritated by the recent spate of product renaming by Citrix. I’ve been around in Citrix for sometime – and have seen this happen from WinFrame=MetaFrame=Presentation Server=XenApp process. OK, well, marketing knobs like product rebranding it gives them a new story to tell (Mike, stiffles a huge yawn). But for the average punter (customer) in the street its just window dressing. What’s odd about Citrix is there Stalin-like attempt to retrospective go back and erase history – literally renaming old products to match new ones. It’s like Stalin going back an having his goons erase people from pictures who fell out of favour with the old order. An extreme analogy, I know but one that is designed for humour value. You see what has to happen now is a process of mind-reprogramming and brain washing so we completely forget the old names – those who fail to pass the reprogramming test are likely to spend sometime in a gulag in Siberia!

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