Quocirca Insights:

Marketing


February 17, 2014  8:00 AM

How better CMO/CIO alignment can bridge the print/digital gap

Louella Fernandes Louella Fernandes Profile: Louella Fernandes
Marketing, print

The traditional boundary between chief marketing officers (CMOs) and chief information officers (CIOs) is blurring as marketing and technology increasingly overlap. One area where better alignment can transform a business is improving...

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