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March 28, 2013  9:55 AM

Behavioural analytics – BA, humbug?

Clive Longbottom Clive Longbottom Profile: Clive Longbottom
Behavior, customer, Customer Relationship Management, Oracle, PeopleSoft

For many years, technology vendors have promised companies systems that provide the "one true view" of their customers.  CRM vendor PeopleSoft had the 360° View (somehow lost during the acquisition by Oracle); other CRM vendors provided...

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