Quocirca Insights:

augmented reality


January 31, 2018  6:27 PM

Immersive Reality – a business opportunity

Rob Bamforth Rob Bamforth Profile: Rob Bamforth
augmented reality, Virtual Reality

This is the third in a series of articles exploring the challenges and opportunities facing the audio visual (AV) industry, which has its annual European flagship event, ISE2018, in February. This article looks at how innovative and immersive technologies can...

October 16, 2017  11:40 AM

Augment the business, build on the reality of ‘things’

Rob Bamforth Rob Bamforth Profile: Rob Bamforth
augmented reality, Internet of Things, Virtual Reality

The ability to mix the virtual world of digital content and information - text, sounds, images and video - with the physical world of three-dimensional space we inhabit has long appealed. Science fiction has envisaged this in two ways; the fully immersive synthetic environment of Virtual Reality...


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