Quocirca is a research and analysis company with a primary focus on the European market. Quocirca produces free to market content aimed at IT decision makers and those that influence them in business of all sizes and public sector organisations. Much of the content Quocirca produces is based on its own primary research. For this primary research, Quocirca has native language telephone interviewing capabilities across Europe and is also able to cover North America and the Asia Pacific region. Research is conducted one-to-one with individuals in target job roles to ensure the right questions are being asked of the right people. Comparative results are reported by geography, industry, size of business, job role and other parameters as required. The research is sponsored by a broad spectrum of IT vendors, service providers and channel organisations. However, all Quocirca content is written from an independent standpoint and addresses the issues with regard to the use of IT within the context of an organisation, rather than specific products. Therefore, Quocirca’s advice is free from vendor bias and is based purely on the insight gained through research, combined with the broad knowledge and analytical capabilities of Quocirca’s analysts who focus on the “big picture”. Quocirca is widely regarded as one of the most influential analyst companies in Europe.