Quality Assurance and Project Management

Aug 14 2019   9:13AM GMT

@EndemolShineUS Banks On @Nexsan Unity Unified Storage

Jaideep Khanduja Jaideep Khanduja Profile: Jaideep Khanduja

Unified storage

This is what I call as a real-life approval of all your technological advancements when a company as large as Endemol Shine North America deploys Nexsan Unity unified storage solution. This is recently announced by Nexsan that Nexsan Unity now serves as the backbone of Endemol Shine North America’s file-based workflow thus empowering its complete editorial mechanism. Endemol Shine North America is one of the pioneers in delivering global-standard content and exemplary storytelling. It basically serves multiple platforms in the U.S. and across a large number of countries worldwide. Endemol Shine Groups creates global content, produces, and distributes and has diversified in various industry verticals. It is, in fact, known for a number of hit television programs and series across the globe. So, when such a company with a top-level presence across the globe adopts a technology solution for its unified storage, it has to be the best-in-class.

If you notice, file-based workflow editorial and editing processes are the key elements for a business like Endemol Shine North America. And now, this is being taken care of by Nexsan Unity, unified storage solution. Nexsan®, in fact, is a part of the StorCentric® group. It is, as I said above, a global leader in unified storage solutions that includes archive and high-volume storage. As a matter of fact, Endemol Shine is already using Nexsan E-series high-density storage arrays that itself is a best in class product. To further enhance its capabilities, Endemol Shine empowers it with Nexsan Unity™ unified storage solution which now takes care of Endemol Shine’s entire editorial process.

Unified Storage mastered by Nexsan Unity

Globally hit shows like Big Brother (CBS), The Real Housewives of Atlanta (Bravo), MasterChef & MasterChef Junior (FOX), Extreme Makeover: Home Edition (HGTV), and The Biggest Loser (USA) are all products of Endemol group.

Unified Storage

Source: Nexsan.com

As Alex Palatnick, Vice President, Post Production, Endemol Shine North America says, “Just a few years ago, it was standard to shoot a conventional television show on videotape and work in proxy resolution because editing at high resolution was prohibitive. This offline and then online editing process to conform to each episode was labor-intensive and required multiple assistant editors over two shifts along with expensive broadcast decks. And that was just for one episode. We wanted to overcome these challenges, and instead design a workflow that would allow every edit client to be able to access the media to transcode it for editorial. At times, this would mean as many as 150 simultaneous editors. We designed a new file-based workflow that would require top-notch stable equipment to support it. That’s where Nexsan came in.”

Palatnick continues, “Today, Nexsan houses our camera masters. When we go into production, and we are doing acquisition – shooting a television show, all of that content lives full-time, until the show wraps, on Nexsan. Our storage must always be in perfect operating condition, and it must be flexible. It must be able to expand and support continuous, planned and unplanned content creation. And, it must enable us to protect, find and retrieve any content, at any time – and that is exactly what Nexsan has provided.”

Unified Storage has a new benchmark with Nexsan Unity

It is not that it was a cakewalk for Nexsan. In fact, Endemol Shine North America considered most of the other solutions in the fray meant for media and entertainment (M&E) vertical, but none matched that could meet all of its criteria other than Nexsan. Mihir Shah, CEO of StorCentric, the parent company of Nexsan says, “Digitization has become the paradigm in the M&E industry. As new techniques and technologies continue to enter the space, driven by leading-edge innovators such as Endemol Shine North America, data storage requirements will continue to skyrocket. Nexsan’s storage portfolio is able to uniquely support the rigorous requirements of the M&E industry, at a price point that ensures unparalleled ROI.”

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