Quality Assurance and Project Management:

social media


September 25, 2017  6:21 PM

Social Media Education Becoming Important To Impart

Jaideep Khanduja Jaideep Khanduja Profile: Jaideep Khanduja
social media

Fragkiskos Filippaios is the co-author of the paper "Social Career Management: Social Media and Employability Skills Gap". He is also associate dean for graduate studies at the University of Kent. Social Media Education, according to him, has become an integral part of education. Especially higher...

September 19, 2017  9:47 PM

How Critical Is Social Media Presence For An Enterprise?

Jaideep Khanduja Jaideep Khanduja Profile: Jaideep Khanduja
Social collaboration, social media, Social networking

Social Media presence is becoming as important for an enterprise as the physical world. Any thread related to the organization on any of the social media platforms - good or bad - can't be ignored. It needs to be addressed to in a timely manner. In fact, in an almost real-time environment....


August 25, 2016  10:04 AM

Social media ROI – How To Measure Or Leave It In Dark

Jaideep Khanduja Jaideep Khanduja Profile: Jaideep Khanduja
ROI, social media

There is no standard set for measuring Social media ROI. Firstly, it is not run sensibly. Even an organization is not clear who owns this portfolio. The probable candidates are – Marketing, Sales, IT, MIS, or Operations. Why Operations? Just think. Actually, Social Media ROI is a tricky thing....


June 27, 2016  12:18 AM

Social Media Strategy of an Organization

Jaideep Khanduja Jaideep Khanduja Profile: Jaideep Khanduja
social media

Social Media is a wonderful platform to showcase your organization in a digital manner. You need to have a social media strategy for your organization to step in an organized and structured manner in the cumbersome world of social media. The key is to remain simple and straightforward. If you are...


May 25, 2016  8:54 PM

Digital Strategy has to go Hand in Hand with Business Strategy

Jaideep Khanduja Jaideep Khanduja Profile: Jaideep Khanduja
Digital strategy, social media

If you don't have a digital strategy in place, formulate it. If it is there in place, here is a checklist if it is aligned well with your business or not. Having no strategy about the digital arena in today's world is a crime, having a wrong one in place is a suicide. A haphazard strategy is...


May 25, 2016  8:16 PM

Corporate Digital Strategy – Key Pointers You can’t Ignore

Jaideep Khanduja Jaideep Khanduja Profile: Jaideep Khanduja
Digital strategy, social media

Businesses need to have a proper corporate digital strategy in place due to an exponential increase of penetration by buyers and consumers on digital platforms. There are businesses who decide strategically not to have a presence at all or a very mild presence on various digital platforms. This is...


February 27, 2016  11:00 AM

Digital Technology and Social Media – Indian Government Takes A Leap

Jaideep Khanduja Jaideep Khanduja Profile: Jaideep Khanduja
digital technology, social media, Technology

Digital Technology and Social Media presence bring a lot of transparency and trust. Indian government's union rail budget 2016 was presented using digital technology and Twitter. The current Indian Government led by Prime Minister Narendra Modi is quite...


August 31, 2015  10:36 PM

Ten Pointers To Prove Digital Media Spending Shoot Up To Double in 2016

Jaideep Khanduja Jaideep Khanduja Profile: Jaideep Khanduja
Analytics, digital, Digital media, Facebook, Klout, Online branding, social media, twitter, Video streaming

There are many reasons that the digital media spend will increase by over 100% in 2016. With the great technological advancements in Social Media platforms that too with a high amount of versatility is going to give a thunderous leverage to businesses to mark their presence on digital media -...


April 27, 2015  9:52 PM

Technology Aimed To Serve Global Audience Has Removed All Barriers

Jaideep Khanduja Jaideep Khanduja Profile: Jaideep Khanduja
Facebook, Linkedin, social media, twitter

Recently I read a superb article by Tom Goodwin in which he emphasized on a digital transformation of an organization rather than building a strictly formal and...


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