Quality Assurance and Project Management:


August 25, 2016  3:48 PM

ROI of PR and Advertising – Measuring in Effective Way

Jaideep Khanduja Jaideep Khanduja Profile: Jaideep Khanduja
advertising, PR, ROI

Yes, there are ways of measuring ROI of PR and advertising. And that too in an effective manner. In fact, there are two kinds of PR and advertising efforts in any organization or business. Initially, there will be new plans and executions. But gradually, there will be new as well as the ongoing...

August 25, 2016  10:04 AM

Social media ROI – How To Measure Or Leave It In Dark

Jaideep Khanduja Jaideep Khanduja Profile: Jaideep Khanduja
ROI, social media

There is no standard set for measuring Social media ROI. Firstly, it is not run sensibly. Even an organization is not clear who owns this portfolio. The probable candidates are – Marketing, Sales, IT, MIS, or Operations. Why Operations? Just think. Actually, Social Media ROI is a tricky thing....

August 25, 2016  9:46 AM

ROI Of BI – How To Get Maximum Returns From BI

Jaideep Khanduja Jaideep Khanduja Profile: Jaideep Khanduja
BI, Business Intelligence, ROI

Obviously like any other investment, ROI of BI is quite possible. You know operational and capital expenses on a BI. But this is one side of the picture. There are many things you have to think of. Why you deploy BI is important to understand. Definitely, management approval comes only once you are...

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