Quality Assurance and Project Management

Apr 25 2016   11:21PM GMT

Mobile Marketing Strategy For Effective Business Results

Jaideep Khanduja Jaideep Khanduja Profile: Jaideep Khanduja

digital marketing
Digital strategy
Mobile marketing
Mobile strategy

Mobile Marketing is the mantra of today’s world.

Business paradigm is moving from web to mobile marketing.

A business without mobile marketing strategy is like no future planning.

No consumer facing business can think of survival without having a mobile marketing strategy in place with the world moving to mobile platforms. In fact, every business on this earth has to be active in terms of mobile marketing and social media. There are ways to adopt and emerge as a winner in mobile marketing. with the increasing popularity in smartphones and other mobile devices, it has become essential to transform marketing strategies to mobile platforms. Desktop user base is squeezing and mobile user base is expanding. Most of the businesses have understood it and thus have changed their marketing strategy path towards mobile arena.

This is definitely a good switchover as a business must speak where its audience is. An important point to note in this regard is that this switchover is not a plain vanilla transformation. It has to be a wise and mindful move while moving from regular marketing to mobile marketing. Same techniques and strategies wouldn’t work. Organizations that are adopting or in fact carrying the same set of strategies and techniques they are losing impact. The same old techniques will not be as effective as it has been in the traditional marketing scenario. There has to be a different pattern of thinking and a fresh strategy in place to obtain optimized results in mobile marketing.

An important factor while building mobile marketing strategy is to ensure including social media platforms make it more effective. Most of the mobile users having data plans use social media at a very high rate. But it is important to learn which social media platforms to adopt as a part of mobile strategy among so many evolved in last decade. A wrong feeling is that the more social media platforms will fetch more business. This might not hold good if you are not able to put your energies on all those platforms. Each platform will have a different set of requirements and way of handling. You have to understand which social media platform suits your business well. Getting on to all at the same time might disturb your budget and lead to a dilution in results.

Read my next post that is in continuation to this.

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