Quality Assurance and Project Management

Oct 24 2014   8:40AM GMT

Gartner Reports Salesforce As the Leading Sales Application for 2014

Jaideep Khanduja Jaideep Khanduja Profile: Jaideep Khanduja

Tags:
Cloud hosting
Gartner
SaaS

As per a technology report from Gartner in July this year, focusing on sales applications, sees salesforce.com leading the market compared to its nearest competitors SAP and Oracle. Cloud predominantly with SaaS model is taking an edge over various other variants of application delivery models. Salesforce has been consistently on top of the chart in terms of its B2B sales.

Automation of all activities related to sales, imbibing sales processes in the application, and admin controls in a smooth manner is the major strength of Sales force automation (SFA) applications. Probably it ensures the root level understanding of core B2B sales processes built in the application taking care of major functionalities like account management, contact management, opportunity management and so on. It takes care of ensuring improvement in sales effectiveness of sales teams by means of providing capability management like sales configuration, sales operations, proposal management and content management.

The sales team performance management is take care of well in the app in terms of compensations to sales team members (sales based incentives), sales quota allocation and management (monitoring & timely alerts), territory/ region management.

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