Quality Assurance and Project Management

Dec 29 2016   11:45AM GMT

Customer Service Is All About Customer Relationship

Jaideep Khanduja Jaideep Khanduja Profile: Jaideep Khanduja

Customer Relationship Management
Customer service

Customer Service is all about your relationship with the customer. It is what you tell the customer about your service or product and what you deliver. Rather it also depends on your post delivery commitments. It is always better to deliver more than what you commit to your customer than committing more and delivering less. Overall, your customer service depends on the successful acquisition of new customers in a consistent manner. Also, retaining old customers is equally critical. Your acquisition rate can be higher in the beginning of a business. But when you achieve maturity in business it is always the sustenance of existing customers that matters most. In fact, that gives you a higher potential to spend more in acquiring new customers. But this should always happen without any compromise with the service to the existing customers.

As a matter of fact, new customer acquisition at the cost of old customers is always harmful to the business. Losing your old customer at the same or higher pace than acquiring new ones is poisonous to your business. This is the prime mistake many businesses make without realizing its killing impact. And by the time they realize it, it is already too late. And ultïmately, they lose the race of survival in the market. Here are few beautiful quotes in relation to customer service:

Customer Service

  • “Ask your customers to be part of the solution, and don’t view them as part of the problem. ” – Alan Weiss, Author “Million Dollar Consulting”
  • “To keep a customer demands as much skill as to win one.” – American Proverb
  • “Strive not to be a success, but rather to be of value.” – Albert Einstein
  • “Customers may forget what you said but they’ll never forget how you made them feel.” – Unknown
  • “Customer service is the new marketing.” – Derek Sivers, Founder CD Baby

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