Quality Assurance and Project Management

Oct 24 2014   2:12PM GMT

CRMnext: An Overview On Product, Sales And Service

Jaideep Khanduja Jaideep Khanduja Profile: Jaideep Khanduja

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CRM


CRMnext has its main focus on sales functionality, taking care of opportunity management, accounts management, pipeline management, forecasting and analytics. CRMnext has a good amount of presence in APac region (Asian Pacific Region) and the Middle East region (ME region). Evidently Gartner has estimated that the overall revenue of the vendor selling CRMnext is almost USD 40 million. The scalability of this app is well proven for a single organization having over 1,500 users getting fruitful desired results. Overall it is catering to more than 35,000 users.

Majority of CRMnext user base lies in India itself. The two variants that are widely opted for are SaaS based model and on-premise model. Both models cater to mid segment of the industry without pinching their pocket to get a suitable SFA (sales force automation) solution. Direct channels of CRMnext are there in Southeast Asia, Middle East and India. Outside these regions, customers are catered to from these locations with the help of tie ups with local implementation and support partners. That signals towards a word of caution towards the geographic coverage like in North America or in Western Europe, it is difficult to find sales or support.

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