Quality Assurance and Project Management

May 25 2016   8:16PM GMT

Corporate Digital Strategy – Key Pointers You can’t Ignore

Jaideep Khanduja Jaideep Khanduja Profile: Jaideep Khanduja

Digital strategy
social media

Businesses need to have a proper corporate digital strategy in place due to an exponential increase of penetration by buyers and consumers on digital platforms. There are businesses who decide strategically not to have a presence at all or a very mild presence on various digital platforms. This is basically a feature of those businesses that lack accountability towards their customers and other stakeholders. Less visibility will result in less interaction thus helping businesses staying stain-free. This is what a business with wrong practices thinks, but that is not the case anymore. Your digital absence itself is a negative impression. The more you hide, the more it goes against your business.

Corporate Digital Strategy is important in today’s digital world

Corporate Digital Strategy

Photo credit: luckey_sun via Visual Hunt / CC BY-SA

Then there are businesses who are present on social media platforms but you will find the last post as stale as rotten eggs. What will a consumer gain if on visiting a business page on Facebook or on the twitter account, the latest post is a marked date that is earlier than a year or more! Your presence and at the same time staying inactive for a long period reflects more negative against the business. The trust seems to be gone if you have not been interactive on these media.

Corporate Digital Strategy has to have important ingredients

Well if you are there on social media platforms, at least two of them, and are active too, then what matters most is your level of engagement and interaction. One of the largest telco when approached by a consumer through a tweet regarding an issue, gets a fixed reply like

  • Please contact our customer care number
  • Someone will shortly connect to address to your issue
  • We have passed the issue to the relevant department

and so on.

Corporate Digital Strategy – Formulate, Roll out, Engage, Drive

These tactics do not work now. You repeat your tweet raising the same concern and you get one of the same fixed replies which are of no help to you. You stay with your concern that keeps lingering on in a dark tunnel provided to you by the business. Businesses must avoid such “dark tunnels” while facing their customers. In today’s scenario customer will not tolerate it and will not hesitate in declaring you bluff openly on such platforms.

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