It has come as a great relief for all enterprises using Microsoft Office 365. NAKIVO v9.2 is launched and it comes with full support for Microsoft Office 365 backup. That means the latest version of NAKIVO Backup & Replication supports Microsoft Office 365 backup. NAKIVO is a fast-growing software company with a key focus on protecting virtualized, physical, and cloud environments across the globe. I think, most of the organizations, worldwide, are using Microsoft Office 365 in order to run their business processes and store data. A robust data protection mechanism was very much required. That is what NAKIVO felt and thus released it in their latest version of Backup & Replication solution. The new version thus ensures end-to-end protection for Microsoft Exchange Online. This, in turn, ensures uninterrupted business operations and delivery of services across the enterprise and its connected ecosystem.
It is interesting to understand what all comes with NAKIVO v9.2. Let us look at it a little closely:
Backup: NAKIVO Backup & Replication 9.2 has the capability of backing up entire Exchange Online accounts as well as individual mailboxes. That ensures comprehensive safety and security to enterprise communication mechanism. The latest version for Microsoft Office 365 backup supports incremental backup. This helps enterprises save time and storage space resources. In fact, the solution delivers the highest possible reliability and accessibility of backup data by storing Microsoft Office 365 backups onsite. This not only provides full control of their data to the customers but also gives them a lot of confidence. As a matter of fact, this full control of data irrespective of the account’s availability can help in recovery at a moment’s alarm.
Recovery: The latest version of NAKIVO Backup & Replication helps customers restore emails back to their original mailbox or to a different mailbox. The whole mechanism of restoration ensures a flawless experience.
Ediscovery: NAKIVO Backup & Replication v9.2 empowers enterprises to execute eDiscovery on their Office 365 data. What that means is any information lying in Exchange Online mailboxes and emails is possible to locate quite easily using a search to cater to the regulatory and compliance requirements of an organization.
The pricing is quite simple and very transparent. NAKIVO Microsoft Office 365 Backup comes for just $0.75 per user per month for a 3-year subscription.
Bruce Talley, CEO of NAKIVO Inc. says,
“We are excited to expand into SaaS data protection space and offer our customers an integrated, easy-to-use solution for Microsoft Office 365 backup.”
The Economist/Luminati Networks Open Source Data Collection Event took place last week addressing and debating significant topics focusing on the need for available data.
The conversation was led by Duncan Weldon, Britain economics correspondent, The Economist. The following established leaders shared their insights and shed a clearer light on several intriguing questions.
This article is the third and final part of this series of articles and will take you through the pioneering debate.
Why are companies still hesitant to openly discuss open-source data collection?
Mark Joseph, chairman, Luminati Networks:
When organizations view their data collection operation, they know it provides them with a huge competitive edge. A competitive edge they cannot live without.
Scraping the web sometimes is seen as an action you should hide or regard as your deepest secret. Sometimes the same person who is in charge of the organization’s data collection operation is the professional in-charge of ‘hiding’ the same organization’s data from their own competitors. There’s obviously a conflict of interest here.
Looking at our market today, openness is the key to healthy competition as well as benefiting the multitudes.
We should definitely promote an open conversation around data – I know my partners here believe in it and I hope all of you will too.
Steve King, chief executive, and co-founder, Black Swan Data
Data has to do with business intelligence and companies do not want to reveal their secrets. I think that this is at the core of this topic.
Menny Barzilay, chief executive, Cytactic:
I want people to remember that data drives innovation. I know that some think this may be a violation of privacy, but this assumption is completely false. Without data, there would be no innovation. Yes, we need to make sure we are practicing a well-defined ethical code, but it is our responsibility to educate the market that drives innovation.
The Economist/Luminati Networks Open Source Data Collection Event (EconOpenSource) took place last week addressing several captivating topics as well as debating the need for clearer regulation and digital ecosystem.
The conversation was led by Duncan Weldon, Britain economics correspondent, The Economist. The following market leaders shared their thoughts and shed light on a number of intriguing questions.
This article is the second part of a series and will take you through the pioneering debate, discussing critical questions dealing with data collection and more.
What about regulation, how should we regulate the industry?
Jenni Tennison OBE, chief executive, Open Data Institute:
For me it would be great to have more regulation and clarity; what is permissible and what isn’t permissible and more enforcement about it. I would love to see some of the gray areas being more white and black.
Menny Barzilay, chief executive, Cytactic:
I hate that companies use the fact that I, as a consumer, don’t have access to data.
Which means that they can get more money out of me. I think companies like Luminati deserve compliments for making that data available.
Steve King, chief executive, and co-founder, Black Swan Data
We only scrape the data we’re permitted to scrape. Our customers would not work with us if they found out we scraped data we shouldn’t.
What Black Swan does is look at market trends to predict the future. We collect data to do so.
Regulations make it fantastically clear how we should treat data.
Mark Joseph, chairman, Luminati Networks:
Just imagine a world with no access to data i.e. no transparency. Pricing and consumer offers will probably reach new heights. Online advertising campaigns will be constantly hacked, causing a great deal of revenue loss and copyright infringement will become much more common.
The Economist/Luminati Networks Open Source Data Collection Event took place last week addressing several captivating topics as well as debating the need for clearer regulation and ecosystem. The conversation was led by Duncan Weldon, Britain economics correspondent, The Economist. The following market leaders shared their thoughts and shed light on several intriguing questions.
This article is a first of a series and will take you through the pioneering debate.
The event kicked off with a challenging question.
Why do we need open-source data collection?
Mark Joseph, chairman, Luminati Networks:
Open-source data collection directly impacts most consumers around the world. Whether it’s while purchasing a product online or making reservations for a future trip or clicking on an advertisement that attracted your attention – chances are that open-source data collection has played a key role in your choice.
This is why. For an e-commerce brand to set their pricing strategy they need to conduct their research online and naturally explore the competition as well.
In today’s reality, where our web-technology goes hand-in-hand with personalization and hyper-identification, chances are that a specific retailer will be quickly identified by its competitor while attempting to view this competitor’s internet site and will be immediately blocked.
To further clarify, consumers like you and I can view any site of any kind at any time openly businesses that wish to do so, DO NOT enjoy the same kind of transparency. Transparency leads to open competition and open competition benefits both consumers and businesses.
Why do we need data collection?
Menny Barzilay, chief executive, Cytactic:
I think open-source data collection is very important for cybersecurity. If you take an ad verification as an example, to fight the hackers that have become extremely sophisticated you must simulate/imitate the average consumers. Hackers know when they are being watched. For the first time, fraud is led by the smartest people in the world. The effective way to check your ad journey has reached its correct target audience and has not fallen into the hands of fraudsters is by testing it through the eyes of your consumers with open-source data collection and well-orchestrated proxy service.
Jenni Tennison OBE, chief executive, Open Data Institute:
Especially around pricing, having better access around price data, probably makes the market work better. Shouldn’t those companies and organizations make their data open and available and explicitly licensing it as open data? Shouldn’t governments be stepping in? Having these sorts of technologies for getting access to this kind of information, for me it’s a powerful signal that the market needs it in order to function well. There should be an action to make it happen.
Steve King, chief executive, and co-founder, Black Swan Data
We use data collection to listen to people’s opinions, what they want, what they need so we and our customers can predict the future and tailor it to the current needs. I completely agree with Jeni, we need the structure to make sure that what we’re doing is the right thing.
On Wed, February 5th, “Economist Events” is hosting one of the most important events of 2020, “Open Source Data Collection”. For this event, The Economist has invited many leading UK-based companies. The event is relevant not only for representatives in technology but also for those who work on matters of policy, finance, and academia. The plan is to create an interactive discussion and debate about the future of data collection. The focus of the debate will cover three main key points:
What are the new use cases of open source data collection?
Are consumers winning or losing from open-source data collection?
What does the evolution of proxy networks tell us about the future of data collection?
Today it is clearly evident that digital retail cannot survive without IP Proxy networks. In addition, advertisers find it to be the only effective channel to combat ad fraud.
Data and data collection are leading the agenda across the industry. Currently, every business relies on data collection because online data is becoming more and more relevant in staying ahead of the competition. But to keep these gates open, every business using data collection has to ensure its domain integrity and maintain ethical management. Every person who is a part of e-commerce knows about the concept of mystery shoppers. Mystery shoppers, in fact, have been in existence for 400 years. But, not anymore. Today’s mystery shoppers, sought for competitive intelligence, can easily be traced and blocked from the sites. The scenario has completely changed. Now, it is the open-source data collection that derives and drives competitiveness and an open free market. IP proxy networks are the key to it. Above all, in today’s digital age, it is the data that helps businesses stay ahead!
Organizations are striving to improve their data collection operations. They are all careful to operate within ethical boundaries. This is a key factor to reach web transparency which drives open competition forward and is especially beneficial for the consumers. All such issues will be addressed in this important upcoming event. The panelists include:
Jeni Tennison OBE, chief executive, Open Data Institute
Steve King, chief executive, and co-founder, Black Swan
Menny Barzilay, chief executive, Cytactic
Mark Joseph, chairman, Luminati Networks
The evening will be moderated by Duncan Weldon, correspondent for British economics, The Economist.
Deploy Containers on AWS: With EC2, ECS, and EKS by Shimon Ifrah
Excerpts from Amazon:
Start deploying, managing, and scaling containerized applications into AWS container infrastructure using Docker on Amazon EC2, Amazon Elastic Container Service (ECS), and AWS Elastic Kubernetes Service (EKS). This step by step practical book will cover all the available container services on AWS and review the usage of each one based on your required scale and cost. Further, you will see how to set up each environment and finally deploy, manage, and scale containerized applications on each one.
In the chapter about Elastic Kubernetes Service (EKS), you will learn the process of building and managing Kubernetes clusters on AWS and see how to provision hosts in a matter of minutes, while deploying containers in seconds and making them available globally.
Deploy Containers on AWS shows you how to get started with AWS container offerings and manage production or test environments of containerized applications using a hands-on approach with step-by-step instructions.
What You Will Learn
Deploy and manage containers with Docker on Amazon EC2
Store and retrieve container images using the Amazon EC2 container registry
Orchestrate containers with Amazon Elastic Container Service (ECS)
Run Kubernetes-managed infrastructure on AWS (EKS)
Monitor, manage, back up, and restore containers on AWS
Who This Book Is For
Developers, cloud and systems administrators, and architects
Programming Amazon EC2: Survive your Success by Jurg van Vliet and Flavia Paganelli
Excerpt as on Amazon:
If you plan to use Amazon Web Services to run applications in the cloud, the end-to-end approach in this book will save you needless trial and error. You’ll find practical guidelines for designing and building applications with Amazon Elastic Compute Cloud (EC2) and a host of supporting AWS tools, with a focus on critical issues such as load balancing, monitoring, and automation.
How do you move an existing application to AWS, or design your application so that it scales effectively? How much storage will you require? Programming Amazon EC2 not only helps you get started, it will also keep you going once you’re successfully positioned in the cloud. This book is a must-read for application architects, developers, and administrators.
Determine your application’s lifecycle and identify the AWS tools you need
Learn how to build and run your application as part of the development process
Migrate simple web applications to the cloud with EC2, Amazon Simple Storage Service, and CloudFront content delivery
Meet traffic demand with EC2’s Auto Scaling and Elastic Load Balancing
Decouple your application using Simple Queue Service, Simple Notification Service, and other tools
Use the right tools to minimize downtime, improve uptime, and manage your decoupled system
“Jurg and Flavia have done a great job in this book building a practical guide on how to build real systems using AWS.”
–Werner Vogels, VP & CTO at Amazon.com
Amazon Web Services in Action by Andreas Wittig and Michael Wittig https://www.amazon.com/Amazon-Services-Action-Andreas-Wittig/dp/1617292885/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1580281561&sr=1-1-fkmr0
Excerpt from Amazon:
Amazon Web Services in Action introduces you to computing, storing, and networking in the AWS cloud. The book will teach you about the most important services on AWS. You will also learn about best practices regarding automation, security, high availability, and scalability.
Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications.
About the Technology
Physical data centers require lots of equipment and take time and resources to manage. If you need a data center, but don’t want to build your own, Amazon Web Services may be your solution. Whether you’re analyzing real-time data, building software as a service, or running an e-commerce site, AWS offers you a reliable cloud-based platform with services that scale. All services are controllable via an API which allows you to automate your infrastructure.
About the Book
Amazon Web Services in Action introduces you to computing, storing, and networking in the AWS cloud. The book will teach you about the most important services on AWS. You will also learn about best practices regarding security, high availability and scalability.You’ll start with a broad overview of cloud computing and AWS and learn how to spin-up servers manually and from the command line. You’ll learn how to automate your infrastructure by programmatically calling the AWS API to control every part of AWS. You will be introduced to the concept of Infrastructure as Code with the help of AWS CloudFormation.You will learn about different approaches to deploy applications on AWS. You’ll also learn how to secure your infrastructure by isolating networks, controlling traffic and managing access to AWS resources. Next, you’ll learn options and techniques for storing your data. You will experience how to integrate AWS services into your own applications by the use of SDKs. Finally, this book teaches you how to design for high availability, fault tolerance, and scalability.
Overview of cloud concepts and patterns
Manage servers on EC2 for cost-effectiveness
Infrastructure automation with Infrastructure as Code (AWS CloudFormation)
Deploy applications on AWS
Store data on AWS: SQL, NoSQL, object storage and block storage
Integrate Amazon’s pre-built services
Architect highly available and fault tolerant systems
About the Reader
Written for developers and DevOps engineers moving distributed applications to the AWS platform.
About the Authors
Andreas Wittig and Michael Wittig are software engineers and consultants focused on AWS and web development.
Table of Contents
PART 1 GETTING STARTED
What is Amazon Web Services?
A simple example: WordPress in five minutes
PART 2 BUILDING VIRTUAL INFRASTRUCTURE WITH SERVERS AND NETWORKING
Using virtual servers: EC2
Programming your infrastructure: the command line, SDKs, and CloudFormation
Automating deployment: CloudFormation, Elastic Beanstalk, and OpsWorks
Securing your system: IAM, security groups, and VPC
PART 3 STORING DATA IN THE CLOUD
Storing your objects: S3 and Glacier
Storing your data on hard drives: EBS and instance store
Using a relational database service: RDS
Programming for the NoSQL database service: DynamoDB
PART 4 ARCHITECTING ON AWS
Achieving high availability: availability zones, auto-scaling, and CloudWatch
Decoupling your infrastructure: ELB and SQS
Designing for fault-tolerance
Scaling up and down: auto-scaling and CloudWatch
For an online retail website, verifying the quality of how the website is displayed worldwide is a task that requires constant monitoring. This involves examining the website delay on different platforms and checking the site with different operating systems while utilizing different browsers. All these attributes fall into different sets of parameters, configurations, and settings. With that said, checking and verifying the correctness of your website within these different environments is a truly daunting task.
The first thing that comes to my mind is – “Is it possible to truly accomplish this?” If the answer to this is ‘Yes’ then the next task is – “How cumbersome and costly would it be?” I will come back to these a little later.
Ensuring a seamless online experience for your customers is and always will be of the utmost importance! Keeping this in mind, my above two questions and finding the answers to them become ever more significant. Every buyer online wants and expects attractive personalized offers. Enjoying a smooth purchasing experience is also very important for an online buyer. As the owner of a retail website, you must be craving to optimize the website in real-time, according to specific locations and demographics. Is this possible? If yes, how? Well, optimizing the global web display of a website in real-time is very much possible, if you’ve heard of an IP Proxy network.
With the help of a first-of-its-kind enterprise IP proxy network, limitless site parameters can be quickly tested in endless environments like localization, product display, structure, response time, user experience, etc. along with real-time optimization. Retail offers and deals can be adjusted in a truly real-time environment to match a specific market. To do this, offers need to be viewed through your consumers’ and potential consumers’ eyes and this is easily accomplished using a residential proxy network.
Viewing your online offers as real consumers anywhere in the world is not only possible but easy when utilizing the IP addresses of the IP network’s collaborative consumers. This collaborative consumer network is a very interesting concept introduced by Luminati, who manage this global infrastructure. With more than 40 million fully opted-in users across the globe, Luminati is the world’s largest proxy network operator. Their networks enable businesses to view the internet as real global consumers by providing a unique and precise way of experiencing real-time insights across any platform and in any market.
With the help of its first-of-its-kind enterprise IP proxy network, any enterprise owning a website can easily test the localization, product display, structure, experience, and response time of global online assets. In the end, it is not just about experiencing but more importantly the optimization.
That means any brand can test their website by viewing it the same way as their consumers, using different kinds of devices anywhere in the world. This is accomplished through the utilization of the IP addresses of the network’s collaborative consumers. This way, businesses are empowered to check, adjust, and enhance their user’s online experience by leveraging the power of real consumers allowing for a refreshing view of the internet, in a completely open and transparent manner.
SIOS Technology Corp. (http://www.us.sios.com/) launches an industry-first solution for automatic remediation of failures on Amazon EC2 instances thus enabling enterprise for immediate recovery from Amazon EC2 service failures. SIOS management of Amazon EC2 services is phenomenally wonderful. It monitors, troubleshoots, and restarts Amazon EC2 services or reboots Amazon EC2 instances without any requirements of manual intervention. Thus it maintains accessibility and meets SLAs in a well-organized manner on its own. SIOS is an industry leader in IT resilience solutions by means of intelligent application availability.
The launch of SIOS AppKeeper brings the industry’s first out-of-the-box solution that automatically responds to Amazon EC2 service alerts. It protects applications from any kind of service interruptions and downtime. At the same time, it eliminates the requirement of costly and time-consuming manual interventions. To test the product for your enterprise environment, SIOS Appkeeper is available with a free 14-day trial.
This free 14-day trial of SIOS Appkeeper is immediately available for end-users and channel partners. Organizations using any kind of application performance monitoring tool (APM) know how cumbersome is it to manage a storm of alerts. Most of the organizations adopting the public cloud have basically no other option than to use an application performance monitoring tool (APM). It is required to alert their DevOps teams to take appropriate action as and when any performance changes occur. The alert generally pinpoints the origin of the issue to facilitate manual remediation. But mostly due to a large number of alerts, finding the severest of the alerts and closing the issue becomes a very tedious task for the teams.
That is where SIOS Appkeeper becomes important in such scenarios. SIOS Appkeeper identifies and sends notifications for failures. It works very intuitively. Not only that but it also automatically attempts to restart failed services after their appropriate identification. If there is a requirement, it reboots the instance. This way, the tool addresses 85% of application service failures. The best thing is it works alone and it can be used with an APM tool. But imagine the amount of time and energies it saves by handling a major chunk of application service failures in an organization.
Actually, SIOS Appkeeper is not new for some parts of the world. It was first launched in the Japanese market at the beginning of 2017 by SIOS Technology Inc, Japan. The product is already quite popular in the APJ region and is widely used by end-users, Managed Service Providers (MSPs), and System Integrators (Sis) there. It is being used to monitor and remediate AWS EC2 problems.
Nobuo Kita, chairman, president and CEO, SIOS Technology says, “In line with SIOS Technology, Inc.’s strategy of taking solutions successfully introduced in one market to larger, global markets, we are launching SIOS AppKeeper in the North American markets. A data says in the absence of SIOS Appkeeper, an organization with three AWS EC2 instances experiences AWS EC2 downtime at least once a month. On the other hand, with a similar kind of scenario and the organizations using SIOS Appkeeper reduce their downtime by 90%. That leverages their IT personnel to devote time on higher-value jobs and enhancement of Service Level Agreements (SLAs).
Michael Bilancieri, SVP, Products, and Marketing, SIOS Technology says, “Every system and application has unique SLAs with regard to recovery times and risk tolerance and there is a need to balance costs with these SLAs. With AppKeeper, SIOS is extending its footprint in the cloud to provide greater availability and quicker recovery for those applications with higher risk tolerance and more flexible SLAs than more critical systems. Combined with SIOS LifeKeeper and DataKeeper HA clustering solutions, we now offer customers greater flexibility in dialing in the appropriate level of availability to balance costs with SLAs to provide the right level of availability for all of their applications.”
Fukabori Yuichiro, Public Relations, Business Administration Department, Hobby Japan says, “We cannot prevent setting errors or load issues. But using SIOS AppKeeper is very good for my peace of mind. Our staff is not being called every time a system or server failure occurs. Our goal is to create a maintenance-free, low-cost environment and SIOS AppKeeper helps us do that.”
Masanori Yamaguchi, Cloud Integration Division, General Manager at ForgeVision says, “SIOS AppKeeper is an essential service for our AWS Operation Management Service. By providing SIOS AppKeeper, it is possible to monitor applications on AWS and automatically recover from failures at a reasonable price, and it is possible to provide both improved service quality and reduced operating costs to customers.”
For more information on SIOS AppKeeper, visit here: http://bit.ly/2RMfIje
The Kubernetes Book: Updated Nov 2019 by Nigel Poulton @Amazon
**November 2019 edition.**
Every page, and every example, updated to the latest versions of Kubernetes and the latest trends in the cloud-native ecosystem.
Containers have revolutionized the way build, share and run applications. But like all good things, they come with their own set of challenges. This is where Kubernetes enters the scene.
Kubernetes helps you deploy and manage containerized applications at scale. It abstracts the underlying infrastructure so that you don’t need to care whether you’re deploying your applications to Amazon Web Services, Microsoft Azure, or your own on-premises datacenter. With Kubernetes, you can develop your applications on your laptop, deploy to your chosen cloud platform, migrate to a different cloud platform, and even migrate to your private cloud at your on-premises datacenter.
The Kubernetes Book starts from the beginning and covers everything you need to know to be proficient with Kubernetes. It even includes two chapters dedicated to threat-modeling Kubernetes and real-world security.
– Kubernetes architecture
– How to build Kubernetes
– How to deploy and manage applications on Kubernetes
– How to secure Kubernetes
– The meaning of terms such as; cloud-native, microservices, desired state, containerized, and more…
Finally, Kubernetes and cloud technologies are developing fast! That’s why this book will be updated at least once per year, meaning it’s always up-to-date with the latest versions of Kubernetes and the latest trends in the cloud-native ecosystem.
Kubernetes: The Ultimate Guide to Learn and Master Kubernetes for Beginners and Advanced Users (November 2019 Edition) by Michael R. Jacobs
Excerpts from Amazon:
Step Into A New World Of Automating Application Deployment, Scaling As Well As Management By Leveraging The Full Power Of Kubernetes!
Originally developed by Google, Kubernetes has grown to become a game-changer in the deployment, scaling, and management of various cloud-based application containers across different clusters of hosts.
Given that it is open-source, you may not hear a lot about it and its powerful capabilities, probably because various vendors can provide their branded Kubernetes distributions. You will only get to know that everything is powered by Kubernetes if you have a special interest in the workings of different application containers!
By virtue that you are reading this, it means you’ve come across the term Kubernetes before and are perhaps looking to understand what it is all about and how you can start using it to develop and run your software/application.
Even if you’ve found yourself here out of curiosity to learn what this term called Kubernetes is about, this book will take you by the hand to usher you into the world of using Kubernetes in automating deployment, scaling, and management of various applications like a pro!
It goes wide and deep on the subject with lots of dummy easy to follow examples and illustrations to ensure that by the end of the book, you can start using Kubernetes without needing any extra help!
More precisely, you will learn:
The basics of Kubernetes, including what it is, features of Kubernetes, concepts and design principles of Kubernetes, Kubernetes monitoring, what containerization is all about, how to run units in Kubernetes and much more
How Kubernetes works, including what exactly it does, how it does it and how it can make your work easier and stress-free as a user
The lingo used in Kubernetes to ensure you understand everything like the experts
Everything there is about Pods, Extensions, Client Libraries, Orchestration Containerization, Deployment and much more, with respect to Kubernetes
How to automate your build process, autonomic computing as well as debugging and integration testing
The ins and outs of Kubernetes cluster architects, including how to build and deploy Kubernetes clusters
How to declare as well as to add configuration with Kubernetes
How to effectively add feedback to your code to enable Kubernetes to manage your services effectively
How to perfectly define how your application fits together with the help of external and internal services
How to leverage the power of scheduling in Kubernetes
The ins and outs of the control plane in Kubernetes
How you can monitor as well as to measure your services with the help of integration testing coupled with in-production deployments
How to manage and deploy applications on Kubernetes
How to secure Kubernetes
And much more!
It doesn’t matter whether this is your first encounter with the term Kubernetes or you’ve already come across the term but are looking for something more detailed; you will find this book valuable and actionable in understanding how to unleash the full power of Kubernetes to your benefit!
Cloud Native DevOps with Kubernetes: Building, Deploying, and Scaling Modern Applications in the Cloud 1st Edition by John Arundel and Justin Domingus
Excerpts from Amazon:
Kubernetes is the operating system of the cloud native world, providing a reliable and scalable platform for running containerized workloads. In this friendly, pragmatic book, cloud experts John Arundel and Justin Domingus show you what Kubernetes can do—and what you can do with it.
You’ll learn all about the Kubernetes ecosystem, and use battle-tested solutions to everyday problems. You’ll build, step by step, an example cloud native application and its supporting infrastructure, along with a development environment and continuous deployment pipeline that you can use for your own applications.
Understand containers and Kubernetes from first principles; no experience necessary
Run your own clusters or choose a managed Kubernetes service from Amazon, Google, and others
Use Kubernetes to manage resource usage and the container lifecycle
Optimize clusters for cost, performance, resilience, capacity, and scalability
Learn the best tools for developing, testing, and deploying your applications
Apply the latest industry practices for security, observability, and monitoring
Adopt DevOps principles to help make your development teams lean, fast, and effective
From the Preface
Who Is This Book For?
This book is most directly relevant to IT operations staff responsible for servers, applications, and services, and developers responsible for either building new cloud native services, or migrating existing applications to Kubernetes and cloud. We assume no prior knowledge of Kubernetes or containers—don’t worry, we’ll walk you through all that.
Experienced Kubernetes users should still find much valuable material in the book: it covers advanced topics such as RBAC, continuous deployment, secrets management, and observability. Whatever your level of expertise, we hope you’ll find something useful in these pages.
What Will I Learn?
You’ll learn what Kubernetes is, where it comes from, and what it means for the future of software development and operations. You’ll learn how containers work, how to build and manage them, and how to design cloud native services and infrastructure.
You’ll understand the trade-offs between building and hosting Kubernetes clusters yourself, and using managed services. You’ll learn the capabilities, limitations, and pros and cons of popular Kubernetes installation tools such as kops, kubeadm, and Kubespray. You’ll get an informed overview of the major managed Kubernetes offerings from the likes of Amazon, Google, and Microsoft.
You’ll get hands-on practical experience of writing and deploying Kubernetes applications, configuring and operating Kubernetes clusters, and automating cloud infrastructure and deployments with tools such as Helm. You’ll learn about Kubernetes support for security, authentication, and permissions, including Role-Based Access Control (RBAC), and best practices for securing containers and Kubernetes in production.
You’ll learn how to set up continuous integration and deployment with Kubernetes, how to back up and restore data, how to test your cluster for conformance and reliability, how to monitor, trace, log, and aggregate metrics, and how to make your Kubernetes infrastructure scalable, resilient, and cost-effective.
To illustrate all the things we talk about, we apply them to a very simple demo application. You can follow along with all our examples using the code from our Git repo.
Who Is This Book For?
This book is most directly relevant to IT operations staff responsible for servers, applications, and services, and developers responsible for either building new cloud native services, or migrating existing applications to Kubernetes and cloud. We assume no prior knowledge of Kubernetes or containers—don’t worry, we’ll walk you through all that.
Experienced Kubernetes users should still find much valuable material in the book: it covers advanced topics such as RBAC, continuous deployment, secrets management, and observability. Whatever your level of expertise, we hope you’ll find something useful in these pages.
Kubernetes in Action by Marko Luksa
Kubernetes in Action is a comprehensive guide to effectively developing and running applications in a Kubernetes environment. Before diving into Kubernetes, the book gives an overview of container technologies like Docker, including how to build containers, so that even readers who haven’t used these technologies before can get up and running.
The purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications.
About the Technology
Kubernetes is Greek for “helmsman,” your guide through unknown waters. The Kubernetes container orchestration system safely manages the structure and flow of a distributed application, organizing containers and services for maximum efficiency. Kubernetes serves as an operating system for your clusters, eliminating the need to factor the underlying network and server infrastructure into your designs.
About the Book
Kubernetes in Action teaches you to use Kubernetes to deploy container-based distributed applications. You’ll start with an overview of Docker and Kubernetes before building your first Kubernetes cluster. You’ll gradually expand your initial application, adding features and deepening your knowledge of Kubernetes architecture and operation. As you navigate this comprehensive guide, you’ll explore high-value topics like monitoring, tuning, and scaling.
Deploying containers across a cluster
Updating applications with zero downtime
About the Reader
Written for intermediate software developers with little or no familiarity with Docker or container orchestration systems.
About the Author
Marko Luksa is an engineer at Red Hat working on Kubernetes and OpenShift.
Table of Contents
PART 1 – OVERVIEW
First steps with Docker and Kubernetes
PART 2 – CORE CONCEPTS
Pods: running containers in Kubernetes
Replication and other controllers: deploying managed pods
Services: enabling clients to discover and talk to pods
Volumes: attaching disk storage to containers
ConfigMaps and Secrets: configuring applications
Accessing pod metadata and other resources from applications
Deployments: updating applications declaratively
StatefulSets: deploying replicated stateful applications
PART 3 – BEYOND THE BASICS
Understanding Kubernetes internals
Securing the Kubernetes API server
Securing cluster nodes and the network
Managing pods’ computational resources
Automatic scaling of pods and cluster nodes
Best practices for developing apps
Kubernetes: Up and Running: Dive into the Future of Infrastructure by Brendan Burns. https://www.amazon.com/s?k=kuberenetes&i=stripbooks-intl-ship&ref=nb_sb_noss_2
Excerpt from Amazon
Kubernetes radically changes the way applications are built and deployed in the cloud. Since its introduction in 2014, this container orchestrator has become one of the largest and most popular open-source projects in the world. The updated edition of this practical book shows developers and ops personnel how Kubernetes and container technology can help you achieve new levels of velocity, agility, reliability, and efficiency.
Kelsey Hightower, Brendan Burns, and Joe Beda—who’ve worked on Kubernetes at Google and beyond—explain how this system fits into the lifecycle of a distributed application. You’ll learn how to use tools and APIs to automate scalable distributed systems, whether it’s for online services, machine learning applications, or a cluster of Raspberry Pi computers.
Create a simple cluster to learn how Kubernetes works
Dive into the details of deploying an application using Kubernetes
Learn specialized objects in Kubernetes, such as DaemonSets, jobs, ConfigMaps, and secrets
Explore deployments that tie together the lifecycle of a complete application
Get practical examples of how to develop and deploy real-world applications in Kubernetes
NAKIVO releases its much-awaited Backup & Replication solution v9.1. The new release takes data protection to a new level. The backup functionality extends to the untouched zones. The new release adds support for backup to tape and Linux Server Backup. This would bring a sigh of relief to a large number of enterprises seeking this functionality for a long time. With the release of v9.1, the data protection touches a new height as the new functions include native backup to tape, physical Linux server backup, physical workstation backup, and instant verifications & validations. Nakivo Inc. is a fastly growing software company engaged in protecting virtualized and cloud environments.
The new features are quite exciting extending the solution’s platform coverage. These key features now ensure an enterprise to cover its complete backup and replication requirements. That means having this solution means holistic data protection for an enterprise.
Native Backup to Tape means the backups will now be more reliable and cost-effective. As we all know that tape backup is one of the most reliable and cost-effective solutions for long term data retention even today. That means NAKIVO Backup & Replication v9.1 delivers a comprehensive tape management solution. It supports LTO 3 and later tape libraries, AWS VTL, and standalone tape drives. The new solution also covers enterprise-grade tape backup functionalities that include tape device management, tape cartridge management, and tape backup management. Enterprises using NAKIVO Backup & Replication v9.1 can now track all tape cartridges, their content, location, and status. Customers will be able to browse, search, and filter all tape backups. Also, they can see what cartridges are needed for the restoration of a machine to a particular point in time, and so on.
NAKIVO Releases Backup & Replication v9.1
Physical Linux Server Backup can easily happen with NAKIVO Backup & Replication v9.1. This would include virtual, physical, and cloud servers. So, whether it is Vmware, Hyper-V, or Nutanix AHV in a virtual environment, or physical Windows Server, or AWS EC2 cloud servers, it is all included in v9.1. The best part is its proprietary change tracking technology that helps not only in performing incremental backups of Linux servers but also in improving backup performance and thus lowering storage needs. Recovery of files, folders, and application objects becomes easier as it happens directly from compressed and deduplicated backups. Physical Linux Server machines can now be recovered to Vmware and Hyper-C VMs.
Physical Workstation Backup has become an utmost important necessity for enterprises with an increase in edge computing. NAKIVO Backup & Replication v9.1 backs up physical Windows workstations comprehensively. Backups remain incremental and compression and deduplication can happen in automatic mode. Files and folders can be recovered from workstation backups as and when needed. Here also, the backups and be restored to Vmware and Hyper-V VMs.
Instant Verification can do many things instantly and intelligently. For instance, it can recover a VM from its backup. It can also boot a VM replica with networking turned off while checking the OS heartbeat with the help of VMware Tools or Hyper-V Integration services. Instant verification also ensures that backups can be successfully recovered.
Bruce Talley, CEO, NAKIVO Inc. says,
“NAKIVO Backup & Replication v9.1 goes a step further in protecting business-critical data and applications. Our customers can now protect their virtual, physical, and cloud environments with a single product while improving reliability and extending recovery options.”
Trial Download: /resources/download/trial-download/
Success Stories: /customers/success-stories/
Cyber Smart: Five Habits to Protect Your Family, Money, and Identity from Cyber Criminals by Bart R. McDonough
Excerpt as on Amazon.com
An easy-to-read guide to protecting your digital life and your family online
The rise of new technologies in our lives, which has taken us from powerful mobile phones to fitness trackers and smart appliances in under a decade, has also raised the need for everyone who uses these to protect themselves from cyber scams and hackers. Every new device and online service you use that improves your life also opens new doors for attackers looking to discover your passwords, banking accounts, personal photos, and anything else you want to keep secret.
In Cyber Smart, author Bart McDonough uses his extensive cybersecurity experience speaking at conferences for the FBI, major financial institutions, and other clients to answer the most common question he hears: “How can I protect myself at home, on a personal level, away from the office?” McDonough knows cybersecurity and online privacy are daunting to the average person so Cyber Smart simplifies online good hygiene with five simple “Brilliance in the Basics” habits anyone can learn. With those habits and his careful debunking of common cybersecurity myths, you’ll be able to protect yourself and your family from:
Compromising your children
Lost access to email and social media accounts
Digital security is one of the most important, and least understood, aspects of our daily lives. But it doesn’t have to be. Thanks to its clear instruction, friendly tone, and practical strategies, Cyber Smart will help you rest more easily, knowing you and your family are protected from digital attacks.
Internet of Things Programming Projects: Build modern IoT solutions with the Raspberry Pi 3 and Python by Colin Dow.
Excerpt from Amazon.com
A practical project-based guide to help you build and control your IoT projects
Leverage the full potential of IoT with the combination of Raspberry Pi 3 and Python
Build complex Python-based applications with IoT
Work on various IoT projects and understand the basics of electronics
The Internet of Things (IoT) has managed to attract the attention of researchers and tech enthusiasts since it powerfully combines classical networks with instruments and devices.
In the Internet of Things Programming Projects, we unleash the power of Raspberry Pi and Python to create engaging projects. In the first part of the book, you’ll be introduced to the Raspberry Pi, learn how to set it up, and then jump right into Python programming. Then, you’ll dive into real-world computing by creating a“Hello World” app using flash LEDs.
As you make your way through the chapters, you’ll go back to an age when analog needle meters ruled the world of data display. You’ll learn to retrieve weather data from a web service and display it on an analog needle meter, and build a home security system using the Raspberry Pi. The next project has a modern twist, where we employ the Raspberry Pi to send a signal to a web service that will send you a text when someone is at the door. In the final project, you take what you’ve learned from the previous two projects and create an IoT robot car that you can use to monitor what your pets are up to when you are away.
By the end of this book, you will be well versed in almost every possible way to make your IoT projects stand out.
What you will learn
Install and set up a Raspberry Pi for IoT development
Learn how to use a servo motor as an analog needle meter to read data
Build a home security dashboard using an infrared motion detector
Communicate with a web service that sends you a message when the doorbell rings
Receive data and display it with an actuator connected to the Raspberry Pi
Build an IoT robot car that is controlled through the internet
Who this book is for
Internet of Things Programming Projects is for Python developers and programmers who are interested in building their own IoT applications and IoT-based projects. It is also targeted at IoT programmers and developers who are looking to build exciting projects with Python.
Table of Contents
Installing Raspbian on the Raspberry Pi
Writing Python Programs Using Raspberry Pi
Using the GPIO to Connect to the Outside World
Subscribing to Web Services
Controlling a Servo with Python
Working with the Servo Control Code to Control an Analog Device
Setting up a Raspberry Pi Web Server
Reading Raspberry Pi GPIO Sensor Data Using Python
Building a Home Security Dashboard
Publishing to Web Services
Creating a Doorbell Button Using Bluetooth
Enhancing Our IoT Doorbell
Introducing the Raspberry Pi Robot Car
Controlling the Robot Car Using Python
Connecting sensory inputs from the Robot Car to the web
Controlling the Robot Car with web service calls
Putting It All Together
Internet of Things for Architects: Architecting IoT solutions by implementing sensors, communication infrastructure, edge computing, analytics, and security by Perry Lea.
Excerpt as taken from Amazon.com
Learn to design, implement and secure your IoT infrastructure
Build a complete IoT system that is the best fit for your organization
Learn about different concepts, technologies, and tradeoffs in the IoT architectural stack
Understand the theory, concepts, and implementation of each element that comprises IoT design—from sensors to the cloud
Implement best practices to ensure the reliability, scalability, robust communication systems, security, and data analysis in your IoT infrastructure
The Internet of Things (IoT) is the fastest growing technology market. Industries are embracing IoT technologies to improve operational expenses, product life, and people’s well-being. An architectural guide is necessary if you want to traverse the spectrum of technologies needed to build a successful IoT system, whether that’s a single device or millions of devices.
This book encompasses the entire spectrum of IoT solutions, from sensors to the cloud. We start by examining modern sensor systems and focus on their power and functionality. After that, we dive deep into communication theory, paying close attention to near-range PAN, including the new Bluetooth® 5.0 specification and mesh networks. Then, we explore IP-based communication in LAN and WAN, including 802.11ah, 5G LTE cellular, SigFox, and LoRaWAN. Next, we cover edge routing and gateways and their role in fog computing, as well as the messaging protocols of MQTT and CoAP.
With the data now in internet form, you’ll get an understanding of cloud and fog architectures, including the OpenFog standards. We wrap up the analytics portion of the book with the application of statistical analysis, complex event processing, and deep learning models. Finally, we conclude by providing a holistic view of the IoT security stack and the anatomical details of IoT exploits while countering them with software-defined perimeters and blockchains.
What you will learn
Understand the role and scope of architecting a successful IoT deployment, from sensors to the cloud
Scan the landscape of IoT technologies that span everything from sensors to the cloud and
everything in between
See the trade-offs in choices of protocols and communications in IoT deployments
Build a repertoire of skills and the vernacular necessary to work in the IoT space
Broaden your skills in multiple engineering domains necessary for the IoT architect
Who this book is for
This book is for architects, system designers, technologists, and technology managers who want to understand the IoT ecosphere, various technologies, and tradeoffs and develop a 50,000-foot view of IoT architecture.
Table of Contents
The IoT Hype
IoT Architecture and Core IoT Modules
Sensors, Endpoints, and Power Systems
Communications and Information Theory
Non-IP Based WPAN
IP-Based WPAN and WLAN
Long-Range Communication Systems and Protocols (WAN)
Routers and Gateways
IoT Edge to Cloud Protocols
Cloud and Fog Topologies
Data Analytics and Machine Learning in the Cloud and in the Fog
Consortiums and Communities
There is a growing new community network. The network is built from more than 40 million typical consumers IP addresses. These consumers have willingly and actively opted into the networks, sharing their unique IP addresses for one purpose: Providing thousands of businesses with the ability to view the internet in complete transparency, without being blocked. In return these consumers can access ad-free applications. The consumers are free to opt-out of the network at any time.
The network is the largest, fastest, and most ethical IP proxy network in the world and it is operated by Luminati Networks. Basically, it operates the most globally extensive, rapid IP proxy network. Luminati’s goal is to ensure that their customers (businesses) can access any data freely and quickly without any geographical or time constraints similar to what the average consumer is able to access at any location. Aware of their huge responsibility to maintain the safety and security of this network, Luminati’s first and foremost task is to maintain an unblemished ethical code intact. It makes a big difference when you do the right thing in the right manner.
One of the key commitments Luminati serves is to operate an open source data collection domain.
To achieve this, each of its customers, must undergo a stringent entry procedure that includes a comprehensive and rigorous KYC (Know Your Customer). Every new customer that Luminati acquires must undergo this procedure without fail. A thorough vetting takes place that needs to be approved by a compliance officer. The compliance officer ensures that the customer’s use case is genuine and meets Luminati’s high standards. This in-depth on-boarding process includes requiring the customer to share its national ID and sign a compliance statement. If the KYC criteria are not met, the applicant cannot become a Luminati customer and acquire use its network.
The sole purpose of using an ethical IP proxy network is to use it for a genuine business purpose. In fact, these procedures are the right way to fight against those who wish to harm an incredibly important and growing sector of commerce.
In this regard, Luminati has recently partnered with a number of prestigious and global universities and research institutes. The purpose of this type of partnership is to proliferate this commitment to being ethical by design along with inspiring trust and web-integrity.
Data is the key mantra of any business these days. That is why having a transparent view of the internet is crucial for e-commerce.
This kind of transparent view is helping e-commerce companies in many ways like product/price positioning, combating ad fraud, market research/strategy, and so on. As a matter of fact, IP proxy networks are changing the whole approach of businesses looking to the internet for the benefit of both – business and consumer. By 2020, transparency of data collection for many industry segments will become a basic necessity. Data identification and collection tools will be abundantly in demand. On the other hand, more and more websites are expected to attempt to block legitimate and openly available public. As a result of this, we expect an exponential growth in demand of transparent and accurate data. For this, only an IP proxy network will emerge as a powerful tool.
Luminati ensures that this nefarious activity doesn’t happen on their networks. After all is said and done, the degree of commitment, integrity, and business code of conduct is the matter of greatest importance. As Luminati says, “We constantly monitor for misuse and violations, including reselling of the Luminati network, and any user found to be in breach of this will have their account immediately terminated. We have a zero-tolerance policy when it comes to misuse of our network. Our customers are well-aware of this and it’s one of the reasons they choose Luminati as one of their partners. The security of our customers, partners and the security of our network always comes first.”
It further adds, “As a business we like to set the tone with the market and lead from the front on ethical issues, and our customers respect this. For example, we are members of the TAG organisation, which is committed to web-integrity, and we actively participate and lead compliance forums, collaborate with universities and research institutes as well as lead our own KYC forum and support upcoming start-ups. This is core to the DNA of the company.”
Technology is moving very fast. A lot new innovative startups are emerging with great ideas and breakthroughs. One such company that I recently came across is Veego (www.veego.io). This company is doing something fabulous and exclusive kind of work. It develops software that helps in detecting and resolving malfunctions in IoT devices. These IoT devices include smart home devices. The right buyers for this technology are ISPs (Internet Service Providers) who can scale up their level of service to their respective customers by integrating Veego software technology into their routers. Veego’s forecast on the market in 2020 is quite interesting. According to their crystal ball, they foresee smart home support being a very big issue in 2020. Veego is an Israel-based startup with a complete focus on using artificial intelligence and other advanced technologies in enabling self-care via smart devices in a smart home.
Veego Software predictions for smart-home support in the coming year are worth mentioning. Before that, let’s let us have a look at Ovum’s Smart Home Forecast that says there will be a whooping 60% growth over the next 5 years in the number of households with installed smart home devices. So, in the next five years, we will have a little less than 600m households with an installed base of almost 8bn devices. Obviously, it wll lead to a huge growth in revenue from smart devices sales and smart home services. This is estimated to grow by 45% amounting to more than $150bn. This means, this is going to be the fastest growing markets in the TMT (Technology, Media, and Telecom) sector.
Veego has an expertise in putting an end to malfunctions in the smart home while autonomously discovering devices and services and resolving issues before gets to know about it. The solution it provides works on SaaS model. This solution actually provides smart-home service providers with real-time visibility and insights into the quality of the customer experience. Well, we all know, how critical customer experience is for every business we talk about. Veego achieves it with the help of its breakthrough AI technology along with its uniquely curate Global Malfunction Library. This system helps Veego automatically detect, analyze, and resolve issues thus taking the customer experience in the smart home to a new level. AI Service providers and ISPs using Veego find a steep fall, deflection and shortening of support calls. They find a huge reduction in truck rolls and unnecessary hardware replacements are gone.
Michael Philpott, Senior Practice Leader, Ovum says, “This rapid increase in connected and smart devices will bring significant value to the consumer through new use-cases and ways of delivering services, products and digital applications into the home. However, they will also make the home a more complex place to live. When things go wrong, it will be beyond the capability of the average consumer to solve problems. The burden is likely to fall on service providers.”
On the same thoughts, Denis Sirov, CTO, Veego says, “The smart home industry is progressing rapidly and service provider support organizations need to keep up with the changes to stay relevant. New smart home infrastructure is developing to support the rise in adoption which, in turn, is placing increased pressure on service and support systems.”
According to Veego, following are the top four industry-changing smart home support trends for 2020:
Prediction 1: Diagnosis and probing against a reported problem will not end at WiFi connection at home. In fact, that will be the new beginning to reach up to the edge to find out the core of the issue. Smart-home problems, thus, keep edges on top in a service delivery chain. As of today, any degradation in the smooth experience in the connected home indicates WiFi as a culprit. But in actual, that is not the case always. WiFi services, equipment, and standards are improving day by day exponentially. That leaves least chances for WiFi to be the issue in most of the cases. More partners of this ecosystem like cloud, internet, router, and most importantly edges need deeper access and diagnosis capabilities in order to avoid raising a false alarm against WiFi disruption or failure.
A complete visibility across the entire delivery chain will be very important for service providers to diagnose issue at any link and analyze it correctly. This will be an entirely different preposition than the existing mechanism of faulty support remedies thus wasting a lot hell of time in getting to the core of the issue.
Prediction 2: Service providers and subscribers will embrace self-care. As of now, it is all begins with a call to the service provider support center usually through an IVR system. That sometimes turns into endless number of lengthy calls with no resolution or very late resolution. That will hold no good with a sharp increase in connected devices per home. The current support mechanism will become completely helpless and unsustainable. By 2020, the new mechanism will have to be in place that ensures most of the support issues getting transferred to the subscribers themselves in the shape of self-care.
Prediction 3: Artificial Intelligence will be the key enable in resolving problems automatically. This, once enabled will happen in either of the two ways. One, it will diagnose the issue on its own and fix it in real time. Two, it will instantly make helpful recommendations and guidelines to subscribers for self-help. AI will, in fact, will use many smart devices and tools in this regard like smart speakers, chatbots, smartphones, voice assistants, etc to ping subscribers. Imagine how beneficial it will be cutting down those wasteful phone calls to the support center.
Prediction 4: Quality of useful services brought to the end devices by the service providers will play a major role in their selection. The service provider having a larger bouquet of useful services will have higher chances of getting more business. The comparison and evaluation basis will not merely depend on technical details of their internet services. In fact, the traditional metrics will lose its sanctity in 2020. As a matter of fact, Internet speed and data will be of no importance because all service providers will more or less reach to an optimum level in these factors. What will matter most is their ability to support smooth experience in whatever is important be it streaming, gaming, or any other such performance hungry services.
Sirov concludes saying, “Veego foresees a very vibrant smart home industry in the coming year. We look forward to supplying service providers with the breakthrough support
technologies they will need to cope with going forward.”
A Study and analysis conducted by Ozonetel on call centers presents some very interesting facts. More than 250 million calls are studied to understand a correct picture of the call center in 2019. The fact of the matter is that call centers this year have worked substantially harder with a solo aim of customer satisfaction. Although any organization would strive for it for sure. But when a company puts this on top of everything else on its list of priorities, the whole game takes a new direction. Ozonetel is among India’s top solution providers of on-demand cloud communication and telephony. The study unveils very interesting insights about the call center industry. A sample set of over 250 million calls made on Ozonetel’s CloudAgent platform was taken for this important study and analysis. These 250 million calls were made by more than 60,000 active agents in 2019.
The sample set includes both in-bound and outbound calls that were made on Ozonetel’s platform. The calls belong to various business verticals such as real estate, education, ecommerce, pharma, travel, finance, banking, and food & restaurants. The analysis with those interesting facts is as below:
Fact 1: Least Wait Time for Customer
There is a generic formula being adhered by call centers for last many years. The formula follows 80-20 rule which means 80% of the customer calls need to be answered within 20 seconds. This has remained as a benchmark for almost all industry verticals for call center service levels. Ozonetel’s report reflects a serious transition in this rule. According to the latest analysis, industries tend to exceed this benchmark in various ways. The new standard is 93% for an average service level which reflects that a major chunk of call center agents across the globe answered 93% of their customer calls within 20 seconds. The credit for this significant enhancement in service level goes to two factors – better call routing and adoption of advanced distribution tools.
Fact 2: Faster Response from Agents
Against an average speed of answer in 2018 of 6 seconds, the same in 2019 has improved tremendously to 3.5 seconds. That is a phenomenal achievement. This, basically, pertains to the average time taken by a call center agent to respond to an inbound call from a customer. Interestingly this excludes the time spent by the customer in the IVR or waiting in queue. Faster response definitely reflects lesser wait time for the customer. Obviously, it improves customer experience in a big way. Many call centers are using auto-answering features to speed up agent’s response time.
Fact 3: Enhancement in Agent Efficiency
Wrap time in call centers means the time taken by a call center agent in attending to the next call. It has a direct impact on queue wait time, efficiency, and productivity. In this context, After Call Work has improved from 29 seconds in 2018 to 25 seconds in 2019. As a matter of fact, International call centers have achieved higher results by reducing average wrap time to 15 seconds.
Fact 4: Agents Gaining Longer Breaks
On an average an agent logs in for 7.5 hours per day and takes breaks for an average of 67 seconds. Agents, that means, are working harder with marginally longer breaks by answering or wrapping calls for almost 85% of their workday.
Fact 5: Outbound Dialling Switches from Manual Dialling To Power and Predictive Dialling
Manual dialling is reducing at a higher speed. Power and predictive dialers are taking its place. On an average, an agent, across outbound call centers, dials 90 calls speaking to 42 contacts per day. This switching from manual to power and predictive dialing has given a significant boost to the improvement in outbound dialling. The efforts are on to improve the answer rates with the improvement in data quality and some innovative experimentation with call timings.
Chaitanya Chokkareddy, Chief Innovation Officer, Ozonetel says, “We have analysed various metrics to determine and understand trends in customer experience as well as agent efficiency. We believe this report has value as a benchmarking index for the industry: call center agents, managers, and businesses. As customer support becomes an increasingly omni-channel play, right tech integrations can help contact centers add more value to businesses. For instance, integrating WhatsApp into your contact centre platform can be a game-changer in your customer support efforts. Ozonetel is constantly developing holistic solutions to provide seamless experience for both the customer and the call center agent.”
Almost 2.5 years back WebNMS and Energy Monitoring Ltd. announced partnership to deliver end-to-end IoT enabled energy and industrial solutions in East Africa. That was a major breakthrough for WebNMS. WebNMS is a division of Zoho Corporation having a very successful track record. IoT solution offers a customizable platform to build edge-to-cloud solutions that connects and manages energy and assets at remote infrastructure. This is an enterprise-scale IoT platform. But it is not just limited to this. EdgeX, a multi-vendor software agent of IoT platform has a capability to seamlessly integrate multiple protocols while enabling real-time data collection that results in local intelligence across the edge devices. There are a plenty of similar large-sized projects successfully completed by WebNMS. That has established WebNMS among the top system integrators in Enterprise IoT spectrum. It is actually tapping the right potential to resolve major business challenges.
Product innovation is one of the key strongholds of WebNMS. Its open platform approach empowers third-party system integrators and development teams to build innovative applications. It also has a number of ready-to-launch IoT applications for specific industry verticals such as renewable energy, remote locations, telecommunication, commercial infrastructure, transportation, etc. In July 2019, WebNMS partnered with Swedish firm HMS Networks for industrial solutions. HMS Networks is supplier of solutions for industrial IoT and communication. WebNMS integrates seamlessly with Ewon Flexy, a remote access and industrial management equipment designed by HMS Networks. This integration results in multi-protocol data acquisition. This data, then further, processed and analyzed for gaining greater business insights. Various use cases emerging out of this include process monitoring, remote monitoring, optimization, quality traceability, predictive maintenance, and lifecycle management of assets. WebNMS exhibiting at Gitex Technology Week in Dubai from 6th to 10th October, 2019 was another landmark.
Karen Ravindranath, Director, WebNMS says, “With our extensive portfolio of IoT AEP platform and vertical solutions, we are focused on expanding our partner ecosystem which consists of SIs, device manufacturers, solution providers, Managed Engineering Service Providers, facilities and engineering service providers from the region to maximize the potential of IoT solution and services offered to enterprise and industrial customers from the region”.
Here are 2020 Technology Predictions of Haoyuan Li, founder and CTO, Alluxio, about seven major technology developments he sees in cloud, AI, DevOps, data analytics and storage in 2020.
Prediction 1: Rise of the hybrid cloud (really)
We’ve been hearing people talk about the hybrid cloud for the past three years now. And for the most part, that’s all it’s been – talk. 2020 is the year it gets real. We are seeing large enterprises refusing to add capacity on-prem to their Hadoop deployments and instead invest in the public cloud. But they are still not willing to move their core enterprise data to the cloud. Data will stay on-prem and compute will be burst to the cloud, particularly for peak demands and unpredictable workloads. Technologies that provide optimal approaches to achieve this will drive the rise of the hybrid cloud.
Prediction 2: One Machine Learning framework to rule them all
Machine learning with models has reached a turning point, with companies of all sizes and at all stages moving towards operationalizing their model training efforts. While there are several popular frameworks for model training, a leading technology hasn’t yet emerged. Just like Apache Spark is considered a leader for data transformation jobs and Presto is emerging as the leading tech for interactive querying, 2020 will be the year we’ll see a frontrunner dominate the broader model training space with pyTorch or Tensorflow as leading contenders.
Prediction 3: “Kubernetifying” the analytics stack
While containers and Kubernetes works exceptionally well for stateless applications like web servers and self-contained databases, we haven’t seen a ton of container usage when it comes to advanced analytics and AI. In 2020, we’ll see a shift to AI and analytic workloads becoming more mainstream in Kubernetes land. “Kubernetifying” the analytics stack will mean solving for data sharing and elasticity by moving data from remote data silos into K8s clusters for tighter data locality.
Prediction 4: Hadoop storage (HDFS) is dead. Hadoop compute (Spark) lives strong.
There is a lot of talk about Hadoop being dead…but the Hadoop ecosystem has rising stars. Compute frameworks like Spark and Presto extract more value from data and have been adopted into the broader compute ecosystem. Hadoop storage (HDFS) is dead because of its complexity and cost and because compute fundamentally cannot scale elastically if it stays tied to HDFS. For real-time insights, users need immediate and elastic compute capacity that’s available in the cloud. Data in HDFS will move to the most optimal and cost efficient system, be it cloud storage or on-prem object storage. HDFS will die but Hadoop compute will live on and live strong.
Prediction 5: AI & analytics teams will merge into one as the new foundation of the data organization
Yesterday’s Hadoop platform teams are today’s AI/analytics teams. Over time, a multitude of ways to get insights on data have emerged. AI is the next step to structured data analytics. What used to be statistical models has converged with computer science to become AI and ML. So data, analytics, and AI teams need to collaborate to derive value from the same data they all use. And this will be done by building the right data stack – storage silos and computes, deployed on-prem, in the cloud, or in both, will be the norm. In 2020 we’ll see more organizations building dedicated teams around this data stack.
Prediction 6: Talent gap will inhibit data technology adoption
Building the stacks that enable data technology into practice is hard, and this will only become more obvious in 2020. As companies discuss the importance of data in their organizations, they’ll need to hire the data, AI, and cloud engineers to architect it. But there aren’t enough engineers who have expertise in these technologies to do that. This “super-power” skill is the ability to understand data, structured and unstructured, and pick the right approach to analyze it. Until the knowledge gap closes, we’ll continue to see a shortage of these types of engineers – many companies will come up short on their promises of ‘data-everywhere’.
Prediction 7: China is moving to the cloud on a scale much larger than the US and will leap frog from on-prem to massive cloud deployments for advanced workloads
Over the past 5 year, while enterprises in the US have been moving in leaps and bounds to public clouds, enterprises in China have been investing mostly in on-prem infrastructure primarily for data-driven platform infrastructure. 2020 will be the inflection point where this changes. China will leapfrog into the cloud at a scale much larger than the US by adopting the public cloud for new use cases, bursting in the cloud for peak loads and over time move existing workloads. Public cloud leaders in China will see dramatic growth that might outpace the growth of the current cloud giants.
In this post, let me share the 2020 Technology Predictions of SIOS Technology’s Frank Jablonski, VP, Global Marketing, that span cloud, AI/ML, DevOps, HA/DR, databases and the channel. Those are as below:
Frank predicts that Machine learning and artificial intelligence will deliver cost savings through greater cloud efficiencies.
Enterprises are looking for application and cloud service providers to help them operate more efficiently through the use of machine learning (ML) and artificial intelligence (AI) to deliver more effective resource management. Achieving this will require the environment or application to understand when it needs more resources and then automatically scaling up those resources to meet the increased demand. Conversely, the technology will need to understand when specific resources are no longer needed and safely turn them off to minimize costs. Today such dynamic resource allocation can be unreliable or must employ an inefficient manual process, forcing cloud customers to either spend more than necessary or fall short of meeting service levels during periods of peak demand.
Frank on DevOps says it will transition companies to cloud-native implementations.
Enterprises will seek to take full advantage of the cloud’s agility by re-architecting their application/technology stacks to optimize them specifically for the cloud environment. IT departments regularly use a “lift and shift” approach to migrating applications to the cloud, but the effort still requires some changes to ensure meeting desired service levels owing to some differences between private and public infrastructures. After the initial wave of migration to the cloud is optimized, DevOps will drive re-architecting their application/technology stacks to a cloud-native implementation to take further advantage of the cloud’s greater efficiency, reliability, scalability and affordability.
Frank opines that Application vendors will architect HA and DR into their core solutions.
Application vendors will endeavor to deliver greater value and higher reliability by integrating core high availability (HA) and disaster recovery (DR) features into their solutions. Most applications today require the customer to provide these protections separately, and most organizations do this for all their applications with a general-purpose HA/DR solution. With HA and/or DR built into an application as a standard feature, customers will be able to simply deploy it on any platform in a private, purely public or hybrid cloud environment. This will be especially beneficial for smaller organizations that normally lack the expertise or resources needed to implement and operate configurations capable of eliminating all single points of failure. For cloud-native implementations, the application vendor will want to take full advantage of the resiliency afforded by the cloud’s multiple availability zones and regions.
On Database as a service and Cloud, Franks predicts that DBaaS and cloud will become the preferred platform for database deployments.
IT organizations have traditionally chosen to implement critical databases and applications in their own datacenters, where the staff retains full control over the environment. As the platforms offered by cloud service providers (CSPs) have matured, the cloud has become commercially viable for hosting critical applications, as well as Database-as-a-Service (DBaaS). This viability is true even for complete suites, such as SAP, that span virtually all of an organization’s departments and all of its business functions This change will put greater focus on reliability, availability and performance of the applications, and make the cloud more strategically important to companies. For CSPs who deliver greater resilience through availability zones and geographic diversity, it will be a way to secure long-term engagements with customers.
Finally, he predicts about a major shift in the roles played by resellers and system integrators by stating that Resellers and system integrators will play an increasingly vital role as critical applications move to the cloud.
As the migration of enterprise applications to the cloud accelerates and matures, the need to ensure mission-critical high availability (HA) will create opportunities for resellers and system integrators. This window of opportunity is forming as enterprises seek more robust HA solutions that have yet to be fully integrated into the application and system software. Some system integrators may have the expertise and resources needed to leverage open source software in their Linux offerings. But an increasing percentage will choose to integrate solutions purpose-built to provide HA and disaster recovery protections, as these have proven to be more dependable for the customer, while also being just as (if not more) profitable for the integrator.
UJET’s Anand Janefalkar, Founder and CEO has some very interesting 2020 Customer Support and Experience (CX) Predictions. UJET is provider of the world’s leading cloud contact center platform. Here are those quotes by Anand.
According to Anand, Messaging Will Surpass Voice. He says,
“While voice will always remain an important channel for support, especially for urgent issues, in 2020, we will see messaging (SMS and chat) overtake voice as the most critical support channel. Woe to customer service organizations that cannot provide an omnichannel support experience that includes messaging, as this will most surely equal the success or demise of the overall customer experience (CX).”
According to Anand, Multichannel Will Expand to Multimedia. He says,
“In 2020, expect to see customer service organizations turn their attention to optimizing each support pathway to meet the tech-savvy needs of many of their customers. Chief among enhanced capabilities will be multimedia. The ability to share screenshots, photos and even video between the customer and support professional will become commonplace during support interactions.”
Data Will Break Down Silos Between Customer Support and Other Teams, opines Anand saying,
“In 2020, the ‘digital transformation’ conversation that has become commonplace across IT, will extend into the customer service center. We will begin to see the impact and value of support data being shared across the enterprise. Customer feedback, sentiment, profile data and more will be securely shared across organizations helping teams such as marketing, sales and product development to make more strategic decisions. And as a result, the importance and value of customer support will be elevated as a whole.”
Anand feels that Agent Specialization Will Be A Key Focus. He said,
“In 2020, as the presence of technologies such as AI and Machine Learning within the contact center continue to grow, and more customers are directed towards bots and self-service options, support agents will become hyper-specialized. Agent specialization will not only be geared towards channels, but also centered around specific issues, situations and the urgency of incoming support interactions.”
Finally, he feels, AI Will Improve the Customer Support Employee Experience (EX), as well as the Customer Experience (CX). On this, he says,
“In 2020, AI will dramatically improve the employee experience (EX). The ability to automatically and instantly collect data from across multiple channels, analyze it and provide actionable insight will enable support agents to more quickly, easily and accurately address customer inquiries and come to highly satisfactory issue resolution.”
Don Boxley, CEO and Co-Founder, DH2i has put some very interesting remarks about two key developments he foresees in 2020 regarding Raspberry Pi, Software Defined Perimeters and cloud-based DR. Let’s see them one by one.
According to Don, Enterprises will combine Raspberry Pi (RasPi) and software defined perimeters (SDP) to create secure low-cost IoT networks. He says,
“All over the world, people are using Raspberry Pis (RasPi) to learn about and build Internet of Things (IoT) devices. Raspberry Pi is a great platform for IoT – its a very cheap computer that runs Linux and provides a set of open GPIO (general purpose input/output) pins that allow you to control electronic components. Software defined perimeter (SDP) software improves the security of data flows between devices by removing an IoT device’s network presence, eliminating any potential attack surfaces created by using a traditional virtual private network (VPN). In 2020, enterprises will take advantage of the ubiquity of RasPi and the security of SDP software to enhance product differentiation with high value IoT networks.”
Don emphasized that Smart endpoints and software defined perimeters (SDP) will transform cloud-based disaster recovery (DR).
He presents his views saying,
“Many organizations are pursuing a cloud-based Disaster Recovery (DR) strategy to achieve the business objectives of: 1. Getting replicas off-site and 2. Eliminating the cost and complexity of building and maintaining a DR site. But these DR strategies typically depend on a VPN to connect the on-premises source to the cloud-based target. That’s a problem, because traditional VPN software solutions are obsolete for the new IT reality of hybrid and multi-cloud. They weren’t designed for them. They’re complex to configure, and they expose “slices of the network,” creating a lateral network attack surface. In 2020, a new class of DR software with integrated SDP security will emerge to eliminate these issues and disrupt the cloud DR market. This new SDP-enhanced DR software will enable organizations to build smart endpoint DR environments that can seamlessly span on-premises and the cloud without the added costs and complexities of a VPN, and with virtually no attack surface.”
If you are in e-retail or e-commerce business at whatever scale, this article is for you. In today’s business culture and market dynamics, almost no e-commerce business can survive without using an IP proxy network. In simple terms, what can an IP proxy network do for you? It enables you, as a business, to see what your consumers see when each of them browses the internet. It allows you to openly view the internet, transparently – basically seeing a truthful web-reality. Many or most of the global retail brands are probably already using it.
Why do you need a transparent view of the internet?
For the most straightforward needs: To gather information that is openly available to your customers and to learn and understand your customer and peer online interaction with your offering, your competitors’ offering and your product. This is crucial business intelligence that cannot be ignored.
Every organization knows and understands the value of data. Today data is the most critical element to help you gain a competitive edge as well as continuous market traction and profits.
For example, as e-commerce brands, the most important thing is to understand how do your competitors’ price similar products to yours and how are they selling them in every geographical location; country, city, etc.
All brands are collecting data, but it is significant to know how many have relied on timely, accurate decisions based on the right data. No brand can survive today without practicing this as their everyday data gathering routine. Most of today’s data is available online. But as a fact of life: if you are not collecting data accurately, leveraging the ability to see it from the customer’s point of view, your data may be meaningless.
Many brands feel they are ‘seeing what their customers are seeing’ but actually they are not. In fact, they can’t because they are often using irrelevant or outdated data that will never provide them with a real truthful picture. To achieve that with 100% accuracy, you need an IP proxy network.
Let’s go a little deeper. Most e-commerce studies predict the e-commerce domain to grow at least at a pace of 20% touching $3.5 trillion by the end of this year. As you know, this sector is facing the roughest and toughest competition. These days, in order to meet the fierce growing competition, brands have no choice to deliver more than their customers expect. Without that they won’t be able to survive and thrive in this competitive ecosystem. To exceed their customers’ expectation, they need online personalization and localization.
Without offering a customer a special offer, a personalized deal, or a localized choice, it is difficult to win over a customer. This is why every business needs a continuous stream of data. For instance, a global supermarket chain having their presence in almost all countries across the globe has to go local while maintaining their superior global qualities. It needs to check, for example, the pricing of a product on its main competitor’s portal. Both businesses are selling in the same town. For the business it is important to access its competitor’s website to gain some insights on pricing, offers and deals and then reset their pricing and catalogue of offerings accordingly.
To ensure you keep attracting customers to your website, this is a must. If a business or this supermarket chain, as an example, attempts to check this kind of data online without any help, it will most likely be blocked or served misleading content. This is what usually happens when a business tries to access its competitor’s website. On the other hand, the typical consumer (regardless to location) is able to browse both websites without any hitch.
A customer can always browse different online retailers to compare prices and get the best deals. That is where a dire need arises for a brand to step into the shoes of its consumers or prospective consumers and see what they can openly see. Businesses that are not aware of the benefits of an IP proxy network go for various investments with little to no results. Like some brands, they buy IP addresses in bulk just for the sake of exploring competitors’ websites. In the past this served all brands well but today it won’t be productive. A competitor’s website is usually smart enough to identify data center originated IP addresses and block them in one go. The same happens to a competitor when it views another brand’s website with the help of a pool of IPs.
This recent development has prompted many global brands to start using IP proxy network to collect this much needed competitive data.
Let us understand it more clearly. A quick reminder, when a brand uses an IP proxy network, it allows this brand to gain access to competitors’ websites through these open pathways and openly view the website just as their consumers would. With an IP proxy network one can adjust it and view the internet through different locations, devices or ISPs, depending, of course on business requirements. With the help of IP proxy network, this brand will be able to re-route traffic in a small district in India and check its competitors’ prices in that particular district in an open and transparent manner.
Important to note that to use an IP proxy network, a brand must go for a suitable vendor whose consumer IP addresses have been obtained through a global voluntary opted in. These millions of consumers have willingly opted-in in return for benefits such as ad-free applications. They can also opt-out in any given time.
What other types of businesses can benefit from an IP proxy network? Well, the answer is any and all. When we talk about a brand, we relate to multiple types of brands such as, travel, hospitality, social media, food, advertising, etc. who can and are benefitting from IP proxy networks.
An IP proxy network enables an open web environment. It is beneficial for multiple business needs and not only for comparing prices. It goes beyond this. It can help in verifying advertising campaigns and protect consumers against fraud, it can test a website’s responsiveness globally and much more. As a matter of fact, this may be the ultimate technology for the best consumer experience. A recent study reveals that more than 90% of consumers switch and stick to brands providing them with relevant offers, deals, and recommendations. Similarly, in travel industry, more than 80% of consumers prefer to stick to a brand giving them a better personalized experience. In retail, it is a scenario of minute-to-minute best offers, deals, consumer packages, and products. When a business or brand is able to see what its consumers see, business decisions become faster, more precise and accurate.
This article is based on a recent study conducted by Luminati Networks, the leading IP proxy network operator. To date, Luminati provides over 10,000 customers with a transparent view of the internet.
How to Measure Anything in Cybersecurity Risk by Douglas W. Hubbard , Richard Seiersen , et al.
Excerpt from Amazon.com
How to Measure Anything in Cybersecurity Risk exposes the shortcomings of current “risk management” practices, and offers a series of improvement techniques that help you fill the holes and ramp up security. In his bestselling book How to Measure Anything, author Douglas W. Hubbard opened the business world’s eyes to the critical need for better measurement. This book expands upon that premise and draws from The Failure of Risk Management to sound the alarm in the cybersecurity realm. Some of the field’s premier risk management approaches actually create more risk than they mitigate, and questionable methods have been duplicated across industries and embedded in the products accepted as gospel. This book sheds light on these blatant risks, and provides alternate techniques that can help improve your current situation. You’ll also learn which approaches are too risky to save, and are actually more damaging than a total lack of any security.
Dangerous risk management methods abound; there is no industry more critically in need of solutions than cybersecurity. This book provides solutions where they exist, and advises when to change tracks entirely.
Discover the shortcomings of cybersecurity’s “best practices”
Learn which risk management approaches actually create risk
Improve your current practices with practical alterations
Learn which methods are beyond saving, and worse than doing nothing
Insightful and enlightening, this book will inspire a closer examination of your company’s own risk management practices in the context of cybersecurity. The end goal is airtight data protection, so finding cracks in the vault is a positive thing—as long as you get there before the bad guys do. How to Measure Anything in Cybersecurity Risk is your guide to more robust protection through better quantitative processes, approaches, and techniques.
Cybersecurity – Attack and Defense Strategies: Infrastructure security with Red Team and Blue Team tactics by Yuri Diogenes and Erdal Ozkaya
Excerpt from Amazon.com
Enhance your organization’s secure posture by improving your attack and defense strategies
Gain a clear understanding of the attack methods, and patterns to recognize abnormal behavior within your organization with Blue Team tactics.
Learn to unique techniques to gather exploitation intelligence, identify risk and demonstrate impact with Red Team and Blue Team strategies.
A practical guide that will give you hands-on experience to mitigate risks and prevent attackers from infiltrating your system.
The book will start talking about the security posture before moving to Red Team tactics, where you will learn the basic syntax for the Windows and Linux tools that are commonly used to perform the necessary operations. You will also gain hands-on experience of using new Red Team techniques with powerful tools such as python and PowerShell, which will enable you to discover vulnerabilities in your system and how to exploit them. Moving on, you will learn how a system is usually compromised by adversaries, and how they hack user’s identity, and the various tools used by the Red Team to find vulnerabilities in a system.
In the next section, you will learn about the defense strategies followed by the Blue Team to enhance the overall security of a system. You will also learn about an in-depth strategy to ensure that there are security controls in each network layer, and how you can carry out the recovery process of a compromised system. Finally, you will learn how to create a vulnerability management strategy and the different techniques for manual log analysis.
By the end of this book, you will be well-versed with Red Team and Blue Team techniques and will have learned the techniques used nowadays to attack and defend systems.
What you will learn
Learn the importance of having a solid foundation for your security posture
Understand the attack strategy using cyber security kill chain
Learn how to enhance your defense strategy by improving your security policies, hardening your network, implementing active sensors, and leveraging threat intelligence
Learn how to perform an incident investigation
Get an in-depth understanding of the recovery process
Understand continuous security monitoring and how to implement a vulnerability management strategy
Learn how to perform log analysis to identify suspicious activities
Who This Book Is For
This book aims at IT professional who want to venture the IT security domain. IT pentester, Security consultants, and ethical hackers will also find this course useful. Prior knowledge of penetration testing would be beneficial.
Table of Contents
Incident Response Process
Understanding the Cybersecurity Kill Chain
Compromising the system
Chasing User’s Identity
Investigating an Incident
The Secret to Cybersecurity: A Simple Plan to Protect Your Family and Business from Cybercrime by Scott Augenbaum
Excerpt from Amazon.com
Cybercrimes are a threat and as dangerous as an armed intruder—yet millions of Americans are complacent or simply uninformed of how to protect themselves. The Secret to Cybersecurity closes that knowledge gap by using real-life examples to educate readers.
It’s 2 a.m.—do you know who your child is online with?
According to author Scott Augenbaum, between 80 to 90 percent of students say they do whatever they want on their smartphones—and their parents don’t have a clue. Is that you? What about your online banking passwords, are they safe? Has your email account or bank/debit card ever been compromised? In 2018, there were data breaches at several major companies—If those companies have your credit or debit information, that affects you.
There are bad people in the world, and they are on the internet. They want to hurt you. They are based all over the world, so they’re hard at “work” when even you’re sleeping. They use automated programs to probe for weaknesses in your internet security programs. And they never stop.
Cybercrime is on the increase internationally, and it’s up to you to protect yourself. But how?
The Secret to Cybersecurity is the simple and straightforward plan to keep you, your family, and your business safe. Written by Scott Augenbaum, a 29-year veteran of the FBI who specialized in cybercrimes, it uses real-life examples to educate and inform readers, explaining who/why/how so you’ll have a specific takeaway to put into action for your family. Learn about the scams, methods, and ways that cyber criminals operate—and learn how to avoid being the next cyber victim.
Marketing and advertising have been complementing each other for ages. While advertising plays a vital role in achieving marketing targets, accurate advertising targeting and the right kind of target audience, makes it happen. From the time the internet came into existence during last couple of decades, the whole dynamics of marketing and advertising has changed significantly. Marketers’ reliance on advertising has increased exponentially. Buying ad placements in the physical and virtual worlds has become an everyday event. Marketers buy ad placements with the sole purpose of reaching their specific target audience. But many times, it happens, that those ads reach the wrong audience or worse, have been hacked for malicious reasons. As a result, advertising budgets are wasted on fraudsters despite all efforts to avoid that result. According to several recent studies, there is an alarming increase in digital advertising-related cybercrimes. It has become a major point of concern for professionals worldwide.
The Pay Per Click (PPC) model has become most popular reward system that ad networks offer on the global front. There is a big catch in this. Many of these clicks go to waste costing organizations a hefty portion of their advertising budgets. This loss has gone up to as high as 40%, in many cases. This is a serious threat to companies that cannot be ignored. So far there has not been one, effective, consolidated solution to mitigate this risk. There is a continuous war on ad fraud happening across the globe. This concept of ad fraud is not new. It has been around for the last three decades. Nowadays this war has reached a multi-scale level branching out in the advertising supply chain. It has expanded from a linear chain to a level that includes a large number of intermediaries.
This, in fact, has given ample scope to fraudsters to achieve new heights in ad fraud. To understand this magnitude of fraudsters, it is essential to understand how click-fraud works. Click fraud refers to phony or disguised clicks that should be driven by a genuine interest in the targeted ad link. In line with that, false clicks on ads are arranged. This becomes a goldmine for shady publishers, taking advantage of Pay-Per-Click agreements. They start charging for clicks with rock bottom prices, as well as for conversion rates, thus spoiling the market of genuine publishers. This severely affects advertising costs and revenue potential. A recent Bot Baseline report released by White Ops revealed that out of all fraud attempts, 20-35% amount to all ad impressions throughout the year.
Despite it’s low-risk category, Ad Fraud is an increasingly sophisticated, high-profit crime with recurring revenue. According to the World Federation of Advertisers, ad fraud is bound to become the second most alluring form of organized crime (next to drug trafficking) within the next 8-10 years. Losses on ad fraud in 2019 is estimated to be as high as $42 billion.
Luminati Networks has looked into Fighting Ad Fraud and has discovered repeated patterns. While other reasons for this traffic peak include accidental clicks, the traditional detections were not equipped to build tracking capabilities matching the speed of fraudsters. Rather, fraudsters, to date, have enhanced capabilities to control the system.
Tracking your digital advertising journey as a genuine advertiser is your fundamental right. An advertiser hopes to ensure that whatever site, country or city it targets its advertisement to move to, it reaches its destination. That is why it is very important for an advertiser to get into its consumer’s shoes and become capable of testing his or her ad viewing as a regular consumer irrespective of wherever they are located geographically. Looking at the growing expertise and skills of hackers in today’s digital world, this is the only method an advertiser has to ensure that their allocated budget is correctly spent on their brand and that their brand reputation is not hampered by hackers in any manner. The best option available is by using open source data collection technology.
IP Proxy Networks when applied by businesses, lets them gain the experience of their real consumers. With the help of these networks, a business or advertiser can track their digital advertising campaign following every bit of its journey including customer behavior, testing links, placements, and a lot more.
Now, it becomes apparently important to understand what an IP Proxy Network is. Organizations are facing an uphill task of viewing or browsing the internet openly without getting blocked or served irrelevant content. When an organization deploys IP Proxy Network, it leverages real IPs from real consumers who have willingly opted-in through an exclusively clear landing page. These consumers do so in order to gain access to an ad-free application, enhancing their user experience. They have an option to opt-out at any given time.
In fact, these millions of real consumer IP addresses (where each IP address is a unique set of numbers) are utilized as a gateway for businesses to browse the internet without getting blocked. This is the only way a business is able to view the internet as an individual or consumer would view. Most importantly, the business is able to do it openly, transparently, and freely. For instance, it might be Jack in Ohio, USA or Catherine in Nice, France; businesses will be able to navigate their individual web-journey and browse the internet the same way as a consumer would do. Above all, it is independent of a device, browser, network, or ISP (internet service provider).
Now, the question comes – How can a business use an IP Proxy Network to fight against ad fraud? Ad fraud is an expert’s job who has a criminal bent of mind.
How can an IP Proxy Network assist in fighting Ad Fraud?
A fraudster comes to know quite easily when he is getting noticed or being watched. He can easily cover his tracks, hide, or change entity. When you are using an IP Proxy Network, it is as simple as looking at ads as if you were a consumer thus alarming no one. In fact, this way, you will get directed by an ad in the same manner as a consumer would. The next question that arises is that of scale. When you are a business, it is not about one or two consumers. It is about millions of consumers, residing in thousands of cities in hundreds of countries. So, you might well ask – How does an IP Proxy Network tackle ad fraud at scale?
Basically, if you see, digital advertising technology is like a double-edged sword. On one hand, it permits for automated distribution while targeting of ads on a huge scale. On the other hand, it offers a tough challenge to the advertiser to control and check so many ads for veracity. As a matter of fact, these ads are entirely unique in terms of what they serve, where they serve, and when they serve to each of the person. The variables dictating all this, interestingly, are changing all the time. An IP Proxy Network is actually required to test various ads that are being catered to the user at that particular instance and which out of those are able to draw his or her attention.
For instance, let us take an example of a social media site. The social media company, with the help of IP Proxy Network, can instantly bifurcate the user session and simultaneously check all ads being served to that user at that particular moment.
Technically, ad fraudsters have gone quite advanced in terms of developing various methods to find out an advertisement’s ‘soft spot’ and explore its revenue chain, in a very organized manner. Companies are pumping in huge amount in digital advertisements.
IP Proxy Network, as I mentioned earlier, can help businesses leverage real consumers IP addresses who have opted-in to the network in return for ad-free applications. By using the same network, a business can ensure its ad journey getting protected along with no broken links or hackers involved and thus the brand image remains intact. After all, it is not only the question of money but also of market reputation.
This article was based on a recent research conducted by Luminati Networks, the world’s largest proxy operator dedicated to enabling businesses open source data collection. Luminati provides global businesses, companies and brands with a transparent view of the internet, no matter where they are based in the world, they can view the internet as a typical consumer would do.
Network Security Hacks: Tips & Tools for Protecting Your Privacy by Andrew Lockhart
Excerpt from Amazon.com
In the fast-moving world of computers, things are always changing. Since the first edition of this strong-selling book appeared two years ago, network security techniques and tools have evolved rapidly to meet new and more sophisticated threats that pop up with alarming regularity. The second edition offers both new and thoroughly updated hacks for Linux, Windows, OpenBSD, and Mac OS X servers that not only enable readers to secure TCP/IP-based services, but helps them implement a good deal of clever host-based security techniques as well.
This second edition of Network Security Hacks offers 125 concise and practical hacks, including more information for Windows administrators, hacks for wireless networking (such as setting up a captive portal and securing against rogue hotspots), and techniques to ensure privacy and anonymity, including ways to evade network traffic analysis, encrypt email and files, and protect against phishing attacks. System administrators looking for reliable answers will also find concise examples of applied encryption, intrusion detection, logging, trending and incident response.
In fact, this “roll up your sleeves and get busy” security book features updated tips, tricks & techniques across the board to ensure that it provides the most current information for all of the major server software packages. These hacks are quick, clever, and devilishly effective.
Seven Deadliest Unified Communications Attacks (The Seven Deadliest Attacks) by Dan York
Excerpt from Amazon.com
Seven Deadliest Unified Communications Attacks provides a comprehensive coverage of the seven most dangerous hacks and exploits specific to Unified Communications (UC) and lays out the anatomy of these attacks including how to make your system more secure. You will discover the best ways to defend against these vicious hacks with step-by-step instruction and learn techniques to make your computer and network impenetrable.
The book describes the intersection of the various communication technologies that make up UC, including Voice over IP (VoIP), instant message (IM), and other collaboration technologies. There are seven chapters that focus on the following: attacks against the UC ecosystem and UC endpoints; eavesdropping and modification attacks; control channel attacks; attacks on Session Initiation Protocol (SIP) trunks and public switched telephone network (PSTN) interconnection; attacks on identity; and attacks against distributed systems. Each chapter begins with an introduction to the threat along with some examples of the problem. This is followed by discussions of the anatomy, dangers, and future outlook of the threat as well as specific strategies on how to defend systems against the threat. The discussions of each threat are also organized around the themes of confidentiality, integrity, and availability.
This book will be of interest to information security professionals of all levels as well as recreational hackers.
Knowledge is power, find out about the most dominant attacks currently waging war on computers and networks globally
Discover the best ways to defend against these vicious attacks; step-by-step instruction shows you how
Institute countermeasures, don’t be caught defenseless again, and learn techniques to make your computer and network impenetrable
Cybercrime: Key Issues and Debates by Alisdair A. Gillespie
Excerpt from Amazon.com
Now in its second edition, Cybercrime: Key Issues and Debates provides a valuable overview of this fast-paced and growing area of law. As technology develops and internet-enabled devices become ever more prevalent, new opportunities exist for that technology to be exploited by criminals. One result of this is that cybercrime is increasingly recognised as a distinct branch of criminal law.
The book offers readers a thematic and critical overview of cybercrime, introducing the key principles and clearly showing the connections between topics as well as highlighting areas subject to debate. Written with an emphasis on the law in the UK but considering in detail the Council of Europe’s important Convention on Cybercrime, this text also covers the jurisdictional aspects of cybercrime in international law. Themes discussed include crimes against computers, property, offensive content, and offences against the person, and, new to this edition, cybercrime investigation.
Clear, concise and critical, this book is designed for students studying cybercrime for the first time, enabling them to get to grips with an area of rapid change.
Cyberpsychology: The Study of Individuals, Society and Digital Technologies (BPS Textbooks in Psychology) by Monica T. Whitty
Editorial Reviews from Amazon.com
From the Back Cover
An important new textbook for an exciting area of contemporary psychological study and research…
The field of cyberpsychology examines the psychology of interactions between individuals, societies and digital technologies. This engaging and accessible textbook offers a complete introduction to the subject. The authors outline key theories, provide critical assessments, identify areas in need of further research, and discuss ways to use digital technologies as a research tool. They also include a wealth of real life examples, activities and discussion questions for students at undergraduate and graduate levels.
Cyberpsychology provides up-to-date coverage of a wide range of topics relating to online behaviour, and considers the potential impact of these interactions offline:
online dating and relationships
children’s use of the Internet
online games and gambling
About the Author
Monica T. Whitty is Professor of Human Factors in Cyber Security in WMG at the University of Warwick, UK. Her research focus is on cybersecurity, cybercrime and online behaviour. She is a co-author or co-editor of several books, and has published widely on cybersecurity, mass-marketing fraud, insider threat, cyberstalking, online identity, cyber-relationships, cyberethics, online surveillance and taboos in video games.
Garry Young is Senior Lecturer in Psychology at Nottingham Trent University, UK. His research and teaching focus on the ethics of enacting real-life taboos within virtual environments, the phenomenology of delusions, and embodied cognition. He has published widely on ethics in vid
Managing the Risk of Fraud and Misconduct: Meeting the Challenges of a Global, Regulated and Digital Environment by Richard H. Girgenti (Author), Timothy P. Hedley
Excerpt from Amazon.com
Praise for Managing the Risk of Fraud and Misconduct: Meeting the Challenge of a Global, Regulated, and Digital Environment
“This book belongs on any desk where fraud and misconduct threaten. It is bristling with the kind of detail this field truly needs. Written by leading pros at the top of their game, its soup-to-nuts advice matches solutions to problems. Read it once to gain broad insight; come back again and again to manage particular risks.”
Thomas Donaldson, Professor of Legal Studies and Business Ethics, Wharton School of the University of Pennsylvania
“A valuable road map for corporate fraud fighters in an age when shareholders, regulators, and whistleblowers are making their work more vital than ever.”
Neil Weinberg, Executive Editor, Forbes Media LLC; coauthor, Stolen Without a Gun
“Auditors, managers, and directors may argue over who is responsible for minimizing fraud and misconduct. The fact is, we all share this responsibility. As a current and comprehensive guide to the subject, this book should be recommended reading for every public company director.”
Kenneth Daly, President and CEO, National Association of Corporate Directors
“Written for managers from C-level on down — without avoiding technical jargon. This approach, combined with a consistent, efficient, easy-to-read writing style, leads to a thorough understanding of the subject without compromising its technical accuracy. I strongly recommend this book.”
– Randall LaSalle, Ph.D., CPA, CFE, John Jay College of Criminal Justice Department of Economics
” Managing the Risk of Fraud and Misconduct delves in great depth into the issues and provides sage advice. Based on my experience, the book should be required reading for every general counsel and most corporate counsel.”
– Albert Driver, Editor, The Metropolitan Corporate Counsel
“An extremely detailed book that serves as a comprehensive guideline for risk managers.”
– Business Finance
“The definitive authority on this important business issue-the fraud risk management bible” that stresses “the ever- growing importance of integrity in business.”
– Risk Management
“Both a history of recent developments in the field — and a comprehensive plan for developing a robust approach to deterring, detecting, and preventing fraud, and to assessing both a company’s vulnerabilities and the success of its anti-fraud measures.”
– Accounting Today
“This book addresses the challenges posed by changes in law, technology, and globalization in a comprehensive manner that can help the reader improve core competencies and initiate some interesting dialogue in the process.”
– Elizabeth Sullivan Armetta, CIA, CAMS, The Institute of Internal Auditors
A Comprehensive “C-Level” Guide to Preventing and Responding to Fraud and Misconduct
Maintaining and enhancing the integrity of an organization in a global, regulated, and digital environment has become an increasingly complex and difficult challenge for business leaders. Despite major legislative and regulatory reforms over the past decade, the headlines are replete with instances of corporate misdeeds. Indeed, nearly two-thirds of executives surveyed by KPMG reported that fraud and misconduct were significant risks in their industries, and a third of these executives expected fraud or misconduct to rise in their organizations within the year.
Managing the Risk of Fraud and Misconduct is an A-to-Z guidebook for business leaders who are looking for an integrated and comprehensive approach for cutting through the complexities in today’s environment. This solution driven book provides insights from top experts who walk you through proven approaches to customize a strategy for preventing, detecting, and responding to fraud and corruption by building a culture of ethics and integrity.
Managing the Risk of Fraud and Misconduct will help business leaders to stay a step ahead of tomorrow’s demands by providing guidance on how to:
Assess your organization’s vulnerability to fraud and misconduct, and design and implement controls to prevent, detect, and respond to these occurrences
Address increased regulatory enforcement and enhanced scrutiny
Preserve and create value from corporate governance and compliance programs
Use technology and data analytics to mitigate fraud and misconduct risks
Evaluate the ongoing effectiveness of your compliance program
StaffConnect Series 3 launch begins a new era of its mobile employee engagement platform. The biggest gap between remote employees of an organization and their corporate or office employees is communication. That is a major gap that never let remote employees feel like an integral part of their organization. StaffConnect is the only company in the world that is filling that gap in a very innovative manner. Organizations using StaffConnect can easily vet this statement because their employees working remotely or in other terms, their deskless employees no longer feel as not belonging to the organization as their counterpart desk employees. Now, despite being deskless or working remotely without a desktop or a laptop, these employees remain the part of every activity of their organization like a survey or poll, training, feedback, or an important online meeting.
StaffConnect Series 3 comes with unmatched new and enhanced features. There is enhanced analytics available now that measures engagement success. The personalized content feature helps to improve employee communications. StaffConnect is a global frontrunner in mobile employee engagement solutions for the deskless workforce. StaffConnect customers find StaffConnect Series 3 as a new landmark in engaging and communicating with their employees, especially their deskless workforce. With the help of this SaaS platform, the deskless workers who have no access to a laptop, intranet, or email, find it quite helpful.
Some of the key features of StaffConnect Series 3 include:
Ciara O’Keefe, vice president of customer experience, StaffConnect says,
“Series 3 is the most advanced version of our employee engagement platform designed from the ground up to provide an organization with the most personalized and intuitive way to engage, communicate and garner critical feedback from all employees – particularly remote, deskless employees. Our enhanced analytics give organizations important insight and measurement into the effectiveness of their engagement strategies allowing them to continually improve the employee experience, boost productivity and customer satisfaction.”
StaffConnect Series 3 is available now. For further information, please visit: http://www.staffconnectapp.com
For more about employee engagement and the deskless workforce, visit:
“How Can Enterprises Overcome the Global Employee Engagement Crisis That Impacts 2.7 Billion Deskless Employees” – eBook
“Overcoming the Employee Engagement Crisis for the Deskless Workforce” – infographic
The Deskless Workforce video – https://www.youtube.com/watch?v=PInhpPdo5rc
The Impact of Employee Disengagement video – https://www.youtube.com/watch?v=9MZdk-Zx3OY
With any kind of evolution there is a need for realignment, reexamination, change from the existing, or discovery of new. Why is it so? Because a change seeks to change. With the change in the severity of threats and vulnerabilities, there is a need for evolution in cybersecurity. The same old methods or concepts hold no good in today’s environment of new threats and risks. The evolution of cybersecurity, in fact, automatically promises to remodel of CISO/Security Vendor relationship.
As the corporate’s dependency on technology and information systems has increased tremendously to the core of business processes, IT infrastructure and business applications security needs has taken a new shape. It needs a complete reassessment, recognition, and a new perspective of understanding of ongoing challenges of defending corporate infrastructure. Cynet, keeping all this in mind, is showcasing a new series of videos on the trials and tribulations of cybersecurity.
The IT department of an enterprise needs to understand the wide gap between what vendors promise and what pains of the corporates remain unattended. The key focus of this video series stays on educating Technology experts in an organization how vendor solutions fall short of actual deliverables at the time of crisis despite carefully drawn service level agreements. A new approach, thus, is very important. That new approach should combine technology and a team of security experts to cater to a highly effective defensive strategy. CISO being at the top of the ladder when it comes to cybersecurity in an organization must equip him or herself with all kinds of powerful tools and solutions to defend the organization against cybersecurity breaches. Because ultimately he or she will be responsible for failed efforts. There is always something more to what they are doing.
Despite deploying the best of the solutions, these top IT security experts can’t afford to just sit idle after the deployment. They continuously need to strive to enhance their IT security defenses with various actions like educating the workforce, upskilling security teams, and protective product selection to insulate their enterprise against some of the most notorious attacks. It is, actually, quite difficult for CISOs and their team of professionals to vet IT security solutions for the threats and vulnerabilities they are tackling regularly. Every solution has its sphere of coverage while catering to a variety of environments, applications, and risks to protect and resolute against cyber threats in a definitive manner. It is, thus important to get them out of that vicious circle. To tackle that, Cynet has launched a new video series (https://www.cynet.com/ciso-vs-security-vendor/?utm_source=thn) to address the concerns of CISOs when managing cybersecurity vendors.
Most of the CISOs are finding themselves helpless against the high-pressure sales tactics of cybersecurity vendors who come with over-hyped claims of protection, extremely complex operations, and lack of automation. Each of these areas is the actual pain points of IT professionals working in the security industry. Cynet, through these videos, asks CISOs to re-evaluate their approach to cyber defense.
Dori Harpaz, VP, Marketing for Cynet says, “Our newest generation technology challenges the common misperception that cybersecurity solutions are ineffective or too complicated to leverage the benefits. Cynet’s radical approach simplifies and converges cyber defense so organizations can quickly and easily handle cyber-attacks and remain focused on what they do best – their business.”
Enterprises need a more holistic cybersecurity solution in comparison to what is currently available in the market. Cynet has come out with an Automated Breach Protection Platform to safeguard and protect the complete IT environment in an organization with a simple yet powerfully integrated control dashboard that is backed by a top System & Organizational Control (SOC) Team. The company has built a unique combination of the most advanced technology and security support infrastructure. So, it is Cynet360 software empowered with Sensor Fusion technology that can collect all activity signals, analyzing them together in a real-time environment to conclude the true context of each activity based on which it enforces precise breach prevention actions.
Cynet 360 Sensor Fusion technology begins with a sensor array to monitor activities of a file, process, memory, network traffic, and user accounts to find out any kind of exceptional behavior or patterns, individually and after fusing the results in order to analyze the findings thereby delivering automated precise actions that provide complete protection than any comparable solutions of platforms. As an outcome of this, enterprises get precise monitoring and control, attack prevention, and detection, and an immediate response orchestration for the highest order of breach prevention.
The Cynet 360 technology platform is supported by CyOps 24/7 Cyber SWAT Team at no additional cost. This provides customers with the crucial cybersecurity staff required to ensure customers do not fail in keeping up with a fast-moving threatscape. The CyOps team of professionals includes security analysts, researchers, and experts capable enough to provide incident responses, forensics, threat hunting, and malware analysis.
There is a misconception among enterprises that operate their own server network in the cloud. They believe that having access to global IP distribution helps them a lot. It doesn’t. I am writing this so that the CEOs and CTOs/CIOs of such enterprises will understand the reason for stating this fact. Allow me to explain this and clarify why you should select an external IP proxy vendor operator and not operate your own proxy hub.
Why do many Enterprises follow the rising trends of outsourcing? Here are a few basic reasons. First of all, it saves costs and creates an environment for faster business growth. Also, it helps in improving overall results pertaining to business finances and business reputation. In fact, on the technology front, it creates an entirely new paradigm within an enterprise.
As technology is constantly changing at a very fast rate, competition among peer business players is becoming tougher day by day. In days gone by, it was not as tough for a business to survive, sustain, and grow. In fact, then when organizations had a need of access points or static IPs for the purpose of openly accessing the web from various locations across the globe, the easiest solution was to lease cloud servers from the major cloud service providers like AWS and Azure and lease a pool of IPs from their respective Internet service providers (ISPs). Similarly, when there was a need for mobile IPs, building a lab of devices, and SIM-cards was the solution. In a nutshell, it once was a creation of their own in-house proxy network.
Recent research from Luminati Networks (the largest IP proxy network operator) indicates that it was just a waste of time, money and energies, without achieving any useful results.
Today all organizations realize that the management of such an infrastructure is a costly affair in terms of capital expenditures and operative costs. In addition to the costs, the infrastructure consumes a lot of time for their human resources. Outsourcing is easier and it saves significantly on both fronts.
There are overall 4 key reasons for selecting an external IP proxy network operator versus an in-house one:
#1 Cost: I remember when in my last organization we needed a large pool of static IPs and our ISP was unable to meet that requirement because of a shortage of IPV4 IPs. At the same time, whatever number of available static IPs in our pool was, it had a humongous recurring cost per annum. In today’s scenario, the situation is no different. IPV4 IPs are very costly, as much as $20 per IP. It is practically possible for a small business that wants to create an in-house proxy network to shell out $15k as a first-time IP’s purchase and continue spending at a recurring rate of $10k per month merely to manage its operating costs for engineers and servers needed. The only feasible solution here is to outsource at a much lower cost.
Leasing a smaller number of IPs will carry an even higher price tag and reach as high as 4 times the larger pool.
Another major hiccup is leasing on an annual basis. But what if you have a shorter requirement or a dynamic requirement for a changing number of IPs every now and then? What would you do then?
#2 Resources: Buying is the first hurdle. Even if you are able to cross it by convincing your head of finance and get approvals from senior management members, the recurring cost of managing an in-house global proxy network will be a killer in terms of the consumption of time and resources. You will need to source servers from data centers in all required locations. Expertise will be required to set those servers, update configurations, and install all software types an enterprise needs for its operations. Routing through a 3rd party upstream provider to manage IPs and servers, is another large-scale task. The story doesn’t end here. It needs continuous updating or fixing of each IP’s geolocation in various databases that your target domains would be referencing.
All this will require regular monitoring of your in-house proxy network on a daily basis. Above all, you need to refresh IPs on a regular basis by replacing IP subnets and setting them up again by assigning appropriate routing, geolocation, databases, etc.
#3 Diversity: Most commonly, the smallest subnet is a ‘/24’ subnet of 254 IPs. It clearly reflects that any small and medium in-house proxy networks will be struggling with one of the following situations:
a. An unnecessary but obvious increase in the overall proxy expense.
b. A larger proxy network than was initially planned which is required for its diversity.
c. There could be a situation when you have the right size network but with no or very little scope of diversity at all. When there is low diversity, it creates a larger risk of getting blocked. In such a scenario, when one or more of your subnets get blocked, a bigger chunk of your proxy network becomes unusable or the opposite case of a highly diversified network that would have affected a smaller portion of subnets.
#4 Flexibility: You have to keep up with the rapidly changing market dynamics to keep your business fit for its survival. Despite such a stringent situation when it comes to certain requirements like changing infra, replacing blocked IPs, changing or testing of IPs can never happen in a short period. It always takes weeks or months! Any kind of change is not simple. It always demands expert resources and a large amount of time.
Looking at all the factors above, it is pretty much clear that outsourcing your web-access points or internal proxy network makes a lot of sense in terms of business continuity and risk mitigation. Also, operationally and commercially.
This article was based on recent research conducted by Luminati Networks, the world’s largest proxy operator dedicated to enabling businesses open-source data collection. Luminati provides global businesses, companies, and brands with a transparent view of the internet, no matter where they are based in the world.
Data Science for Business: What You Need to Know about Data Mining and Data-Analytic Thinking
Excerpt from Amazon.com
Written by renowned data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of data science and walks you through the “data-analytic thinking” necessary for extracting useful knowledge and business value from the data you collect. This guide also helps you understand the many data-mining techniques in use today.
Based on an MBA course Provost has taught at New York University over the past ten years, Data Science for Business provides examples of real-world business problems to illustrate these principles. You’ll not only learn how to improve communication between business stakeholders and data scientists but also how to participate intelligently in your company’s data science projects. You’ll also discover how to think data-analytically, and fully appreciate how data science methods can support business decision-making.
Understand how data science fits in your organization—and how you can use it for competitive advantage
Treat data as a business asset that requires careful investment if you’re to gain real value
Approach business problems data-analytically, using the data-mining process to gather good data in the most appropriate way
Learn general concepts for actually extracting knowledge from data
Apply data science principles when interviewing data science job candidates
“A must-read resource for anyone who is serious about embracing the opportunity of big data.”
— Craig Vaughan
Global Vice President at SAP
“This book goes beyond data analytics 101. It’s the essential guide for those of us (all of us?) whose businesses are built on the ubiquity of data opportunities and the new mandate for data-driven decision-making.”
CEO of Media6Degrees and Former Head of Google Search and Analytics
“Data is the foundation of new waves of productivity growth, innovation, and richer customer insight. Only recently viewed broadly as a source of competitive advantage, dealing well with data is rapidly becoming table stakes to stay in the game. The authors’ deep applied experience makes this a must-read–a window into your competitor’s strategy.”
— Alan Murray
Serial Entrepreneur; Partner at Coriolis Ventures
If, by any chance, you are attending PASS Summit 2019 taking place November 5-8 in Seattle, Washington, then don’t forget to visit DH2i Booth 118. Here, DH2i officials are showcasing how you can ensure always-secure and always-on IT and business infrastructure to your entire enterprise. There are live demos, exhibitions, conferences, and some swags to takeaway. Live Demos by DH2i include DxOdyssey, DxEnterprise, Secure Network Micro-Tunneling, Multi-Platform Smart Availability, and DxAG, Availability Group Clustering Software. There is plenty to learn at PASS Summit 2019. In fact, this is a golden chance to discuss your enterprise technology architecture and get some key insights on how you can optimize and improvise the current design to the best possible one. DH2i is one of the top providers of multi-platform Software-Defined Perimeter (SDP) and Smart Availability. These are available on Windows as well as Linux.
At PASS Summit 2019 you can get deep insights about DH2i software products DxOdyssey and DxEnterprise. These softwares empower customers to create an entire IT infrastructure running on a simple mission ‘Always Secure and Always On’. DH2i is an exhibitor and sponsor at PASS Summit 2019. This summit, you might already be knowing, is the world’s largest and most exhaustive technical training conference for technology professionals of Microsoft SQL Server and data. The live demonstrations will keep happening throughout the event. These demonstrations will comprise of DH2i’s industry-leading data security, high availability (HA), and disaster recovery (DR) software solutions. These include DxOdyssey that provides Secure Network Micro Tunneling. You can learn how you can create lightweight, scalable, highly available, and discreet “secure-by-app” connectivity between your on-premises and/or cloud environments running on Windows and Linux. Interestingly, you can build these connections without a VPN or direct link.
PASS Summit 2019
These softwares build an entirely safe technology environment in your organization without any compromise in quality, security, and performance. In case, you have any queries, you can easily get an answer when you visit DH2i booth 118 at PASS Summit 2019. DxConnect Secures Remote Access to DxOdyssey Tunnels. You can easily deploy a Software-Defined Perimeter (SDP) that secures network connectivity between your main sites of operation and remote users working from anywhere in the world. DxEnterprise is multi-platform smart availability. You can manage multiple workloads at the instance level and also as Docker containers. This provides instance mobility from any host to any host. That too, anywhere with the help of just an application or container stop and restart. DxAG, the availability group clustering software builds highly available SQL Server Availability Groups across Windows and Linux nodes – without WSFC or Pacemaker limitations.
You can claim $100 off your PASS Summit 2019 registration here: https://dh2i.com/webinars/
Any enterprise or organization thinking or working towards being more data-driven can’t think of surviving without SwiftStack 7. Just 8 years ago, SwiftStack was founded by some of the frontrunner experts in cloud computing. By now, it is the most acknowledged leader in data storage and management solutions. It has already transformed many enterprises and organizations in their unmatched achievements in these areas. Most of the industries have acknowledged getting the best solution from SwiftStack to manage petabytes of unstructured data from the edge to core to cloud. Whether it is a project in deep learning, analytics, and scientific research, or it is about leveraging large asset repositories, SwiftStack is an ultimate solution. SwiftStack 7 comes with lots of unique features that make it stand apart from any competition. It provides ultra-scale performance and capacity for data storage and management from edge to core to cloud.
SwiftStack 7 platform is built for intelligent data that ensures to deliver petabytes to any AI framework, GPU computes complexes and deep learning systems. This is a remarkable enhancement to its data platform for data-utilization, performance, and services at ultra-scale. This new platform ingests and processes 4K/8K videos effortlessly including any other compute-intensive activities. Most of the enterprises, industries, and businesses across the globe are not able to tackle emerging data-intensive applications that need a modern storage architecture along with an ability to feed thousands of GPU units working in parallel. That too from a single global namespace comprising of edge, core, and cloud data clusters. No other solution can beat SwiftStack 7 in tackling these emerging data-intensive applications flawlessly. The new features offered by SwiftStack 7 include ultra-scale performance, data immutability, workflow integration, and distributed flash-based caching all with standards-based APIs.
George Crump, Chief Steward at Storage Switzerland says, “Data scientists are constrained by inherited infrastructure, particularly in performance, scalability, cost, metadata enrichment, workflow integration, and portability to accommodate data at the edge, core, and cloud. Large enterprise customers need to architect a data pipeline and framework to deliver business outcomes and intelligence, and SwiftStack’s software is a strategic component supporting these modern applications.”
Joe Arnold, SwiftStack founder, and chief product officer says, “Right now, data is changing the world, applications can exist anywhere from the edge to the core data center to the cloud, and data management and control have been decoupled from core infrastructure. Our customers are pushing the boundaries in demanding environments, such as deep learning, and SwiftStack 7 is the foundation for delivering performance, capacity, and services at scale.”
This video would help gain more insights:
This would also make an interesting read: Anatomy of SwiftStack 1space
In July 2019, Frost & Sullivan published a report ‘Global IP Proxy Networks Market’. The crux of the report is IP proxy network is going to be a major determinant in the existence and growth of any online business. The global market of IP Proxy Network standing at a figure of $76 million currently is to grow at a CAGR of almost 17%. By 2025 it will touch $260 million. The use of IP proxy networks is becoming essential for most of the businesses. Logically, all the online retail companies, for instance, need to study their competitor’s pricing strategy for the same commodity they are launching or selling in the market to analyze, compare prices and then place their item at a better price to gain an upper edge. This can happen only if their programs can capture this customized information in a simulated manner.
Basically, with the help of IP proxy networks, the system builds an instance to behave as a user in that particular geographic location. Companies not using IP proxy networks are running their businesses at a very high risk of collecting inaccurate data that will keep them lagging behind the pace gaining them no business or customers. Luminati is the world leader in this technology. The company was launched in 2014, and in a short span, it has become the world’s largest proxy network operator with a sole aim to provide an open-source data collection. The technology it developed has the power to route internet-based traffic via different touchpoints on a global network. The company enables brands to position their products as the best value option.
IP Proxy Network
Luminati’s first of its kind enterprise IP proxy network empowers its customers to collect the most realistic and accurate competitive intelligence to help them manage their businesses most effectively. This is the first of its kind of technology that is helping a large number of businesses, companies, enterprises, brands, and product aggregators with an open and transparent view of the internet, irrespective of their geographic location, devices, service provider, etc. There is no other way to achieve such real-time and accurate results with the help of any other technology. With a strength of 120, Luminati is managing more than 10,000 customers across the globe. Enterprise proxy networks are increasingly becoming important to create network transparency. Use cases would be data collection, price comparison, fraud protection, brand protection, application performance, ad verification, talent sourcing, account management, and cybersecurity, to name a few.
The power of an IP proxy network is huge. It all depends on the businesses how they like to explore it, and how much they want to harness it to manage their businesses efficiently.
Micron Technology Inc. has clearly emerged as a global market leader in memory and storage solutions. It is the 4th largest semiconductor company across the globe. A recent acquisition of FWDNXT provides it a clear cut edge over the Artificial Intelligence domain. FWDNXT is a software and hardware startup mostly in artificial startup technology. With this significant acquisition, Micron jumps in a comprehensive AI development platform. Technologies lying with FWDNXT enable Micron to create key building blocks for innovative memory and AI workloads. Soon after this acquisition, Micron has come up with a unique and powerful high-performance combination of hardware and software tools for deep learning applications. It is actually the newly formed composition of advanced Micron memory with FWDNXT’s AI technology that made it possible to explore deep learning solutions thus making data analytics, especially in IoT and edge computing more meaningful. This is a major breakthrough.
The global trends clearly show companies worldwide are developing or intending to develop more complex AI and machine learning systems. That, in turn, increases the demand and importance of the hardware used to train and run those models. Micron brings memory and computes together with the help of its DLA (Deep Learning Accelerator) technology. The efficient and high-performance hardware and software solutions based on deep learning and neural networks have made it more advantageous for businesses. The Micron DLA technology has got powered up by the AI interface engine developed by FWDNXT. This geared-up Micron to launch tools to observe, assess, and develop innovation bringing memory and computing working together. Overall, it helped Micron to enhance performance and lower power consumption. Micron’s DLA technology empowers enterprises with an easy-to-use software programmable platform that works with a wide range of machine learning frameworks and neural networks.
Micron Executive Vice President and Chief Business Officer Sumit Sadana said, “FWDNXT is an architecture designed to create fast-time-to-market edge AI solutions through an extremely easy to use software framework with broad modeling support and flexibility. FWDNXT’s five generations of machine learning inference engine development and neural network algorithms, combined with Micron’s deep memory expertise, unlock new power and performance capabilities to enable innovation for the most complex and demanding edge applications.”
SIOS Technology Corp. has emerged and established itself very fast among the big fishes in the global markets in the field of high availability and disaster recovery solutions. Why SIOS solutions are among the top is for the simple reason of availability and elimination of data loss for critical Windows and Linux applications running across heterogeneous enterprise environments viz virtual, cloud, physical, and hybrid cloud. On the same note, SIOS clustering software has become essential for enterprises having an IT infrastructure with applications needing a high degree of resiliency along with ensuring near to 100% uptime with no compromise with performance or data thus protecting their business ecosystem from any kind of local failures and regional outages be it planned or unplanned. PayGo, the latest launch by SIOS Technology Corp., ensures the high availability of SQL Server in the AWS cloud with SIOS DataKeeper.
SIOS Technology Corp., established in 1999 and headquartered in San Mateo, California has offices worldwide. SIOS, SIOS Technology, SIOS DataKeeper, SIOS Protection Suite, Clusters Your Way, and associated logos are registered trademarks or trademarks of SIOS Technology Corp. Why customers prefer SIOS is for building dependable operations, high performance, and ease of use. That has made SIOS an industry pioneer in providing IT Resilience via intelligent application availiability thus mitigating a large number of risks associated. PayGo uses SIOS DataKeeper on Amazon Web Services (AWS). It does so by utilizing Elastic Compute Cloud (EC2) virtual servers with a solid-state drive (SSD)-only storage. It results in creating a rapid, automatic failover environment that eventually ensures high availability (HA) for the enterprise’s key business applications on SQL Server. PayGo, in fact, is an integrated utility payment solution provider. It handles the largest energy company prepay ecosystem in the United States.
PayGo basically, as of now, is running four production environments on Amazon cloud. The fifth one is about to come anytime. The environment comprises of SQL Server 2017 Standard Edition running on Windows Server 2012 R2. But soon after testing is completed, it will migrate to Windows Server 2019. Chad Gates, Senior Director of Infrastructure and Security, PayGo says, “Our backend SQL Servers hold terabytes of data that must be available 24×7. As a Windows shop, we prefer to use Windows Server Failover Clustering (WSFC) for data protection and continuous operation in case of any failures. But WSFC requires some form of shared storage, like a storage area network (SAN) and that isn’t natively available in AWS.”
Chad concludes, “SIOS DataKeeper Cluster Edition overcame the problem caused by the lack of shared storage. Its use of a mirrored drive looks like shared storage to the WSFC. It was exactly what we wanted.” Interestingly, SIOS DataKeeper also met PayGo’s other three criteria better than any other solution. On the results achieved, Chad says, “We have been using SIOS DataKeeper for several years now, and it has proven to be the most rock-solid piece of software we have.”
Frank Jablonski, VP of global marketing, SIOS Technology says, “Whether you need to protect applications on a physical server, a private cloud, a public cloud or a hybrid cloud, you need to meet the same SLAs for application availability regardless of location. Applications running in clouds also need to be protected against the inevitable cloud outage through the use of availability zones and regions with automated intelligent failover. PayGo is using SIOS to provide a fast, easy way to deploy applications in a high availability environment in the AWS cloud while continuing to use Windows Server Failover Clustering.”
Keysight Technologies is among the global pioneers in technologies. It empowers enterprises, governments, and service providers to innovate to connect and secure the world. Basically, the solutions provided by Keysight Technologies enhance network optimization. Customers are able to launch electronic products in the market faster and at a lower cost. All this is possible because of Keysight’s design simulation, prototype validation, manufacturing test, and as already stated, optimization in networks & cloud environments. Any enterprise engaged in such activities is well aware of the power of Keysight solutions. The key customer verticals comprise communications, aerospace and defense, energy, automotive, general electronics, and semiconductors. Customers are spread across all geographies around the world. During the fiscal year 2018, Keysight revenues were around $4B. In order to accelerate the time-to-market of 5G, IoT, and automotive electronics, Keysight Technologies has launched Pathwave Test 2020 Software Suite to enable Rapid Product Development.
Pathwave Test 2020 Software Suite has been developed on the Keysight Pathware Software Platform. The suite promises to deliver an integrated experience to accelerate time-to-market digital and wireless platforms and products. So, it is definitely going to help manufacturers in the electronic field in a big way. All 5G, IoT, and automotive engineers and developers and leverage the power of the Pathwave Test 2020 Software Suite to streamline test data processing and analysis. This further boosts speed product introductions in order to secure a competitive edge in the local of the global market as the case may be. The software enables data sharing and management between multiple platform software tools that include test automation, signal creation, advanced measurement, and signal generation. All this leads to a very useful ecosystem of data analytics.
PathWave Test 2020 Software Suite
The integrated Pathwave Test 2020 Software suite permits to develop and deploy application-tailored solutions to substantially enhance electronic test workflows and product introductions. Jay Alexander, Chief Technology Officer, Keysight Technologies says,
“The digital transformation happening today in engineering enterprises relies on accelerating time-to-market using best in class software and hardware. Keysight’s PathWave Test 2020 software suite reflects our commitment to creating powerful software solutions that help our customers streamline their workflows.”
Around four decades ago we didn’t have networking. There were standalone personal computers like one each in HR, purchase, finance, and so on. There were no laptops, no mobility. If finance needs some data from the PC in the HR, it had to move with the help of floppy disks. Individual computers, individual computing, processing, individual reports. Then came the concept of networking and centralized server for data and computing. Machines started talking to each other. Floppies were still needed but more for moving data to a computer out of the network or elsewhere. With this, organizations started relying more on computers and thus came business applications, CRM, ERP, etc. The need for data security and network security came into existence. Hubs changed to switches, switches changed to intelligent switches, routers came for connecting different networks, floppies changed to CDs, CDs to DVDs, and so on.
The whole game changed by then. The Internet was a revolution. So was the cloud. For the current generation mainframes, magnetic drums, magnetic tapes, data punch cards are all history. None of them have seen these. They are not into artificial intelligence, internet of things, analytics, Big Data, virtual reality, machine learning, etc. All of a sudden with the need for edge Computing aren’t we rolling back. It’s the edge data and edge Computing that is providing more relevant information to businesses. ERPs and CRMs are taking back seats. They are not hot anymore. They are per se there by default. But business needs have changed. What about the security and safety of edge devices. Computing, processing, encryption, how are these being handled at the edge? What about data from the edge to data servers? What about the risks of so many things happening at edge devices?
Aren’t we getting more exposed? More so with heterogeneous devices, mobility, BYOD, etc. What about the disaster recovery plans for an edge when edge devices and edge Computing is becoming the core lifeline of businesses? Is our focus shifting to wasteful activities or we are moving in the right direction? Is knowing the coordinates of a mobile device more important or its data? What about the change in the whole paradigm of coding and testing with edge Computing becoming prime. Are we landing in more troubled waters or heading to higher maturity levels. If so is the case, we are making machines so intelligent to perform proactive, predictive, and prescriptive analysis. Then if all intelligent work is going to be performed by machines, what will humans do? Is edge Computing an ultimate solution or it’s just a stopgap?
Aparavi delivers hybrid and multi-cloud file backup and long-term retention solutions. The new solution Aparavi has designed is to address the varying and fast-growing unstructured data loads that organizations are trying to tackle today. Organizations all across the globe are not only fighting with this issue but also crave for the best possible solution for backing up files from central storage devices to cloud endpoints. That is what Aparavi has come up with. The new solution also includes data awareness for intelligence and insight with efficient global security, search, and access. All this ensures files are protected and available. This is ideally a multi-cloud intelligent data protection solution from Aparavi. As we all know backup has a data dump problem. As such, enterprises have not been able to find a solution to this problem. Aparavi helps solve this issue in a very smooth and proven way.
The new multi-cloud intelligent data protection solution from Aparavi has a brilliant feature Aparavi File Protect & Insight℠. This is in fact, the second line of defense against ransomware. What it does is file by file data protection and archive for servers, endpoints and storage devices ensuring data classification, content level search, and hybrid cloud retention and versioning. While on one hand Data Awareness ensures Data Classification, Metadata Aggregation, and Policy Driven Workflows. At the same time, Global Security manages Role-based permissions, Encryption both in-flight and at rest, and File versioning. Along with all this, on the other hand, Data Search and Access takes care of Anywhere/anytime file access, Seamless cloud integration, and full-content search. So far all these are happening but in bits and pieces through multi-vendor multi-products. Not a single product until now was able to perform with all these capabilities and features.
Aparavi multi-cloud intelligent data protection solution
That’s what takes Aparavi multi-cloud intelligent data protection solution to a next level that itself creates a new paradigm of data protection and availability. The benefits are phenomenal like Single view of all data and device status, Near Instant Data Discovery, Automated ransomware alerts & defense, multi and cross-cloud support, and rapid granular recovery. Let’s understand very clearly what Aparavi File Protect & Insight does. In the nutshell it protects data, it organizes data, and it makes data usable as and when required. Let’s recall a recent Arizona Beverages ransomware attack in which even after 6 months, it was still estimated that 40% of the company servers were still operating under old out of date data. What happens to a business under such circumstances is very well understood. That’s why organizations across the globe need a rugged and proven solution such as Aparavi multi-cloud intelligent data protection solution.
Coming back to Arizona Beverages Ransomware attack and understanding the importance of Aparavi multi-cloud intelligent data protection solution. There are 1000+ employees in Arizona Beverages. More than 200 servers and computers were affected in a targeted attack. Millions of dollars were lost per day in sales. Now, what is important? Close your eyes and wait for the doomsday or get the best possible solution available in the market with a small investment that ensures no compromise will happen later with the organization’s finances or reputation at any cost. In this particular case, the Arizona Beverages network was hacked and encrypted. If Arizona Beverages had a second line of Aparavi protection, it would have provided them with a mountable archive to restore data files quickly on a file-by-file level or entire contents of a protected location. File under management could be restored based on need.
Aparavi multi-cloud intelligent data protection solution
Aparavi multi-cloud intelligent data protection solution ensures files under management can be restored based on need and left in the archive if the data is not needed for the resumption of daily operations. It provides a secondary immutable copy of data from servers, endpoints. Finally, it adds intelligent classification so that risk-averse data can be managed more securely, rather than stored on the potentially targeted local storage of data. Aparavi FPI certified clouds include Amazon Web Services (AWS), IBM Cloud, Google Cloud Platform, Scality, Wasabi, Oracle Cloud, Cloudian, Caringo, BackBlaze, and Azure. Aparavi FPI can solve problems like Ransomware Recovery, Endpoint and ROBO Protection, Data Retention and Archive, Compliance and Governance, and Storage Optimization. Can you name another single solution available in the market having the same capabilities?
Jonathan Schwam, Principal Architect, Core82 Inc. says, “The business driver for selecting Aparavi was to absolutely, positively ensure that we had immutable data for the time required.”
A grand opening of Micron Global Development Centre in Hyderabad by Micron Technology Inc. Cleary shows their confidence in the talent pool available locally in Hyderabad. Present were some prominent top officials like Dee Mooney, Executive Director, Micron Foundation; Sanjay Mehrotra, President, and Chief Executive Officer, Micron Technology Inc.; April Arnzen, Senior Vice President of Human Resources, Micron Technology Inc.; and Jeff VerHeul, Senior Vice President, Nonvolatile Engineering, Micron Technology Inc. Their presence was more than enough to indicate Micron’s seriousness towards such a large scale launch in India, that too in Hyderabad, a fast emerging technology hub of India. This is Micron’s second footprint in India. They already have an operations site in Bengaluru launched in April 2019. Expansion at such a fast pace in India is really credible for both Micron and India. There was a high level of enthusiasm and energy all around on the huge floor.
Micron Global Development Centre in Hyderabad aims to create a talent pool in diversified fields to gain faster breakthroughs in the latest emerging technologies like Artificial Intelligence, Machine Learning, Internet of Things (IoT)m, and Emerging Memory. Interestingly Micron has already more than 40,000 patents to its credit. With around 700+ employees currently at this newly launched Global Development Centre in Hyderabad, the aim is to increase this strength to 2,000 by next year or so. Micron is a well-established leader in the world with having its global standard manufacturing plants in 6 countries that include the United States, Japan, Malaysia, China, and Taiwan. In India, the focus is mainly on research and development. There are concrete plans to play a key role in contributing to the development of technologies behind breakthroughs in a wide range of areas like machine learning and artificial intelligence.
Micron Global Development Centre
Guests of honor at the launch of Micron Global Development Centre included KT Rama Rao, Minister of IT, Industries and Municipal Administration & Urban Development, Government of Telangana; Amitabh Kant, CEO, National Institute of Transforming India (NITI) Aayog; and S K Joshi, Chief Secretary, Government of Telangana. On the launch, Sanjay Mehrotra said,
“We’re delighted to launch our Global Development Centre in Hyderabad and expand our team of engineers, researchers, developers, and IT specialists. Leveraging global talent, like our new Hyderabad team members, helps us drive innovation and stay at the forefront of emerging memory technologies.”
With the help of a highly educated and talented workforce recruited through premium technology institutes of India, Micron aims to set very high standards to cater to the needs of their global companies across the globe. The hunt for the best talent to recruit is always on the top for Micron.
The skillset of employees at Micron Global Development Centre Hyderabad includes information technology functions and engineering having expertise and knowledge of designing and developing high-quality, cutting-edge memory and storage solutions. To get the best of the talent Micron has already tied up with some of the best institutes in India and has also set some ultra-advanced labs in some of these institutes to let the talent groom in the right direction. Ultimately, there has to be a great team of engineers, developers, and researchers to innovate to cater to the complexity of the organization’s global operations network that includes procurement, supply chain, manufacturing, packaging, test & assembly, quality, and information technology segments. Micron already has a number of global centers of excellence across the globe having innovative achievements in design and product engineering for next-generation memory and high-value storage solutions. Micron is already a world leader in this.
A podcast to the launch can be accessed here.