Solution providers are being called upon to guide their customers through the security maze of social networking. Whether building a Facebook page to evangelize their brand, or forming a LinkedIn group to connect with their customers, businesses must balance the benefits of social networking with social network security issues such as identity theft, social engineering attacks and other malware that thrives on social networks. But is social media security training much of a revenue driver yet, or is it really just a hot topic that customers want to talk about, but not pay for?
In this Patrolling the Channel podcast, Joseph Guarino, president of Boston-based security solution provider Evolutionary IT, talks about how his company has handled security issues around his customers’ Facebook, Twitter and Google Plus activities, and what this has meant to his company’s bottom line. Guarino also discusses the special social networking security risks for solution providers supporting customers in the health care industry.
But some security solution providers have developed ways to speed their clients to compliance in record time. In this podcast, Andrew Plato, president and principal consultant of Anitian Enterprise Security in Oregon, talks about:
the ways his company has helped clients achieve full compliance in as little as nine months
the importance of fostering a team spirit within the customer’s organization
the reason why vendors and resellers aren’t always helpful in achieving compliance.
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Data loss prevention implementations are often complex, time consuming and difficult to manage. For security solution providers, a data loss prevention (DLP) project raises a lot of questions. What should be included in a data loss prevention policy? What is the best data loss prevention strategy?
Michelle Drolet, CEO and co-founder of Framingham Mass.-based Towerwall Inc., answers these questions and discusses more issues involved with selling data leakage prevention solutions. Other topics in this podcast include:
- Is it best to seek a “quick win” even with limited functionality?
- How can you frame success early on and then work toward achieving that outcome?
- What should the solution provider do if the DLP product uncovers disturbing or unethical employee activity?
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With all of the well-publicized data breaches and targeted malware, customers are probably clamoring for your help. So do you really need to invest much time or resources in marketing your IT security products and services?That’s the question that kicks off this Patrolling the Channel podcast, which features Stuart Crawford, president of Calgary, Canada-based Ulistic Inc.
Listen to the podcast and see if you agree with Crawford’s response.
In the pocast, Crawford answers such vexing questions as
- How to base your marketing strategy on the age and size of your business
- How much of your revenue should be reinvested into marketing your business
- Riding the wave of publicity surrounding a widely reported security breach
- Creating security awards to build your business’ reputation
Listen to the podcast.
RSA Conference 2011 is taking place in San Francisco next week, and it’s always an important event for IT security professionals. But with so many sessions, exhibits, peer groups and keynotes, you could miss out on the areas that are most important to your job as a security solution provider.
So in this podcast, SearchSecurityChannel.com spoke with Kevin McDonald, executive vice president and director of compliance practices at California-based Alvaka Networks Inc. McDonald shared his suggestions and tips for getting the most out of the RSA Conference 2011, as well as other IT security conferences.
Spotting trends in security and adjusting accordingly can help security solution providers survive and even thrive.
In this Patrolling the Channel podcast, we interviewed Jerry Jalaba, vice president of channel sales at Boulder Colo.-based Webroot Software Inc. Jalaba discusses his company’s top three predictions that will impact security solution providers, and suggests two strategies that solution providers should be doing now to grow their IT security business in the next 12 months.
IT spending is growing at a strong pace in some countries, which may prompt IT security resellers and consultants to turn their sights outside of the U.S. in the pursuit of revenue growth. But is this the right time for a security reseller or consultant to embark on global business expansion?
In this edition of SearchSecurityChannel.com’s Patrolling the Channel podcast, Jess Ricther, director of sales for Lieberman Software Corp., discusses the obvious, and not so obvious, challenges that come with global business expansion for IT security consultants.