Word of the Day: social media analytics

Margaret Rouse Profile: Margaret Rouse

“Too much information can be the death knell for social media data analysis initiatives. You have to be able to focus on what matters to the business’ bottom line when using these tools and not look at every mention of your product or brand.” — Seth Grimes

Today’s WhatIs.com Word of the Day is social media analytics.

Text analysis and sentiment analysis technologies are the basic components of all social media analytics.

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