Word of the Day: Tech Definitions from WhatIs.com:

“Marketing and Advertising”


March 21, 2017  2:21 PM

programmatic advertising

Kaitlin Herbert Kaitlin Herbert Profile: Kaitlin Herbert
"Marketing and Advertising"

Programmatic advertising is a system that automates the processes and transactions involved with purchasing and dynamically placing ads on websites or apps. Continued… Quote of the...

March 13, 2017  7:50 PM

demand-side platform (DSP)

Kaitlin Herbert Kaitlin Herbert Profile: Kaitlin Herbert
"Marketing and Advertising", advertising, Real-time data

A demand-side platform (DSP) is software that allows an advertiser to buy inventory from ad exchanges and manage advertising campaigns. Continued… Quote of the Day

"Advertising has...


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