Word of the Day: Tech Definitions from WhatIs.com:

Customer experience management


September 21, 2017  5:47 PM

customer journey map

Kaitlin Herbert Kaitlin Herbert Profile: Kaitlin Herbert
CRM, Customer experience management, customer experienced testing, data visualization

A customer journey map, sometimes referred to as a customer experience map, is a visual representation of the path a customer takes when interacting with a company. Continued… Quote of the...

December 15, 2016  5:41 PM

customer experience management

Margaret Rouse Margaret Rouse Profile: Margaret Rouse
CRM, Customer experience management

Customer experience management (CEM or CXM) is the collection of processes a company uses to track, oversee and organize every interaction between a customer and the organization throughout the customer lifecycle.


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