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CRM analytics


November 7, 2016  9:47 PM

clickstream analysis

Margaret Rouse Margaret Rouse Profile: Margaret Rouse
CRM analytics, E-commerce

On a Web site, clickstream analysis (also called clickstream analytics) is the process of collecting, analyzing and reporting aggregate data about which pages a website visitor visits -- and in what order. The path the visitor takes though a website is called the clickstream.

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