Word of the Day: Tech Definitions from WhatIs.com

Oct 21 2016   3:31PM GMT

sock puppet marketing

Margaret Rouse Margaret Rouse Profile: Margaret Rouse

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Technology

Sock puppet marketing is the use of a false identity to artificially stimulate demand for a product, brand or service. Continued…

Quote of the Day

“It sounds harmless, but don’t be fooled. Sock puppetry on social media outlets is not only unscrupulous, but it may be illegal in some cases.” – Laura Aberle

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Related Terms
astroturfing
sock puppet
reputation management
social media influence
Internet shill
catfish

Related Tags
Enterprise social media management
Internet marketing strategy

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