when relevant content is
added and updated.
Programmatic advertising is a system that automates the processes and transactions involved with purchasing and dynamically placing ads on websites or apps. Continued…
Quote of the Day
“Marketing and advertising are the sweet spots for big data, but those who serve up marketing insights and ad space will need to evolve to survive.” – Jack Vaughan
Marketing and advertising remain sweet spots for big data technology
Marketing and advertising are the sweet spots for big data, but those who serve them up will need to evolve to survive. Learn more about how marketers and advertisers use big data.
Technology advertisements that cross ethical, legal lines
With technology advertisements, it’s hard to tell fact from fiction, says technology and security consultant Kevin McDonald. Irresponsible claims may put lives at risk.
Open Your Marketing Mind to Context and Quality
This blog post warns marketers about perils of low-cost CPMs associated with programmatic advertising and lays out better ways to target audience through context.
Before You Leap, Understand the 4 Pillars of Intent-Based Marketing
This blog post addresses the landscape, challenges and solutions in the B2B IT intent data market and lays out 4 building blocks for intent-based marketing success.
Advertising terminology on the internet
This page provides brief definitions for the most commonly-used terms related to internet advertising, along with links to full definitions for many of the terms.
Writing for Business
Optimizing an ad campaign once it’s been set up is incredibly important and is often something advertisers ________.
A. look over