“How important is cloud computing? I would argue that it’s a sea change—a deep and permanent shift in how computing power is generated and consumed. It’s as inevitable and irreversible as the shift from steam to electric power in manufacturing, which was gaining momentum in America about a century ago.” — Andrew McAfee
Today’s WhatIs.com Word of the Day is sea change, a significant and/or systemic transformation. It’s a more mysterious way of describing IT transformation and has pretty much replaced paradigm shift or disruptive technology in the 2012 version of buzzword bingo.
“We believe that the chief data officer — separate from the chief information officer — will be one of the top critical hires in 2013. By 2015, coming up to 50% of the Fortune 100 will have a chief data officer. That’s up from 5% today.” — Shawn Banerji
Today’s WhatIs.com Word of the Day is Chief Data Officer, a C-level position whose main purpose is to maximize the value a company gets from the data it generates and maintains.
“WMS software directs the picking, replenishment and putaway of goods identified and tracked by an automated data collection system, typically bar codes and scanners. It takes orders — literally — from an ERP system and feeds back inventory and transaction data.” — David Essex
Today’s WhatIs.com Word of the Day is warehouse management system, a software application that supports the day-to-day operations in a warehouse.
“Exchange Server 2010 lets you run EMS commands as jobs. These jobs can run in the background, thereby letting the administrator work on other things while the job is being processed.” — Brien Posey”
Today’s WhatIs.com Word of the Day is Microsoft Exchange Management Shell (EMS).
“Oracle shops can get an array of Oracle products bundled together under one agreement and one bill, rather than a mishmash of complex licensing agreements for each product. The drawbacks are putting all your eggs in one basket and needing to make sure you negotiate the terms aggressively.” — Mark Fontecchio
Today’s WhatIs.com Word of the Day is Oracle Unlimited License Agreement (ULA), an arrangement in which an enterprise pays a single up-front fee to get as many licenses as they want for a specified set of Oracle products over a fixed time frame.
“Right: Create a title that makes the reader want to read your content. And make sure the content provides what the reader expects from your title.
Wrong: Create a title that makes the reader want to read your content. And then provide some content that may have some slight connection to the title.” — Ivy Wigmore
Today’s WhatIs.com Word of the Day is linkbaiting, the practice of luring readers to online content in hopes of a click or even better, an inbound link. Did you know that there are tools out there to help you with your linkbaiting? The really cool part is that the linkbait generator is (surprise) great linkbait. (It’s kind of like looking at a picture of a mirror inside a picture of a mirror inside a picture of a mirror!)
“A good example of where risk-based authentication is extensively used today is on banking websites. After a customer registers for access to his or her account, if he checks the account from a remote location not previously used to access the account or uses a system never used before, the risk-based authentication system recognizes this fact. ” — Randall Gamby
Today’s WhatIs.com Word of the Day is risk-based authentication, applying more rigorous standards for granting access when there is an indication that someone might not be who he says he is. You may have experienced risk-based authentication if you’ve ever accessed your bank account from another country and were asked more than the usual number of security questions. Common criteria for assessing risk includes geographic location, IP address and the status of antivirus software.
“The Open Networking Foundation, the nonprofit organization that promotes OpenFlow, is a who’s-who of networking and infrastructure heavyweights: Facebook, Google, Microsoft, Yahoo, Cisco Systems, Juniper Networks, HP, Citrix Systems, Dell, IBM, NEC and VMware.” — Lisa Sampson
“Only with a Chief Experience Officer at the top of the organization can you assure that experience becomes and stays a top priority, is enterprise consistent and tied to the hip with marketing. After all, word of mouth is your most important marketing tool and word of mouth is nothing more than offering great experiences that people talk about.” — Anthony Cirillo
Today’s WhatIs.com Word of the Day is Chief Experience Officer (CXO). It’s a new job title, replacing Chief Customer Officer in retail and entertainment industries and Chief Activity Officer in healthcare and travel.
“I was lucky enough to be in the audience yesterday for the introduction of Salesforce’s new product, Marketing Cloud. Based on the demo, I believe Marketing Cloud has just taken the top spot among Social Media Management Software (SMMS) companies like Sprinklr and Expion.” — Shel Holtz
Today’s WhatIs.com Word of the Day is social media management software (SMMS), a genre of software tools that will help you manage your social media presence.