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Mar 25 2009   12:52PM GMT

Overheard – Why Cisco bought Flip

Margaret Rouse Margaret Rouse Profile: Margaret Rouse

warrior One of the things we see happening is combining video communications with social networking–what we call “visual networking,” which will change the way we do business and how we communicate with our families.

Padmasree Warrior,  as quoted in America’s First CTO?

I guess we’ll have to define ‘visual networking.’

David Talbot at MIT Technology Review has an entertaining nterview with Padmasree Warrior, Cisco’s CTO. Rumor has it that she’ll be President Obama’s pick for America’s CTO.

As you probably know by now, Cisco has acquired Pure Digital (makers of the popular Flip video camera) for $159 million.

I’m not surprised by the acquisition, but I am confused that Cisco said they were adding Flip to the ‘Cisco Consumer Business Group.’  What’s up with that name? If your group is named Consumer Business Group, doesn’t that account for ummmm….everyone?

According to Cisco:

Upon the close of the acquisition, the Pure Digital team will become part of Cisco’s Consumer Business Group, which includes Linksys® by Cisco® home networking, audio and media-storage products. Jonathan Kaplan, chairman and CEO of Pure Digital, will become general manager of the combined organization, reporting to Ned Hooper, Senior Vice President of Cisco’s Corporate Development and Consumer Groups.

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