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Apr 15 2008   1:20PM GMT

Overheard: Verizon using stance towards net neutrality as a gorilla marketing message

Margaret Rouse Margaret Rouse Profile: Margaret Rouse

matt_buchanan_sm.jpg “Verizon is kinda sorta using their total lack of filtering as an underground marketing thing already, which is especially effective when coupled with FiOS’s insane speeds.”

Matt Buchanan, Will Your ISP F You In the A? Bandwidth Hogs Beware

Interesting post by Matt Muchanan over at Gizmodo about ISP bandwidth management practices.  Can it be true that everyone but Verizon admitted they were managing bandwith? 

 “We don’t manage our network by throttling, slowing or curbing service, either on DSL or FiOS.” In reference to content filtering, we weren’t given a new statement, but referred to earlier remarks by public affairs VP Tom Tauke that it is “reluctant to get into the business of examining content that flows across our networks,” the most pro-active stance against content filtering. However, it’s still no fan of the government stepping in: “These are decisions best made by network engineers and operators—not policymakers.”

Managing bandwidth has a new name, btw.  “Filtering” is out.   So is “throttling,” “capping,” and “curbing.” 

The new name? “Traffic shaping techniques.” Hats off to whoever thought that one up.

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