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Jan 12 2008   3:20PM GMT

Overheard: Social media and the enterprise? Not yet

Margaret Rouse Margaret Rouse Profile: Margaret Rouse

shel_israel.jpg The IT guy is someone my heart goes out to, because he’s got an extremely difficult job. People who he reports to see him as a cog in progress and a drain of money; the people he’s supposed to serve see him as a bottleneck.

Shel Israel, as quoted in Naked IT: Shel Israel on social media and IT (includes podcast)

Michael Krigsman writes: The Global Neighborhood interviews [sponsored by SAP] point toward the future, to a time when the enterprise embraces social media as a mechanism to enhance communications. However, that time has not yet arrived, and for the moment, social media remains an interesting curiosity for most large enterprises. On the other hand, forward-thinking organizations are studying how to integrate social media, minimizing disruption wherever possible, to gain its benefits.

I agree with Michael. Until social media translates directly into dollars, we’ll be stuck with the status quo. The legacy systems already in place are just to big, complicated and expensive to mess with — and the IT guy would be the last person on the planet to ask for more on his plate.

BTW, I love the tag line for Michael’s blog IT Project Failures. “Rearranging the deck chairs.”

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