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May 28 2008   10:35AM GMT

Overheard: Leveraging rich presence — a marketer’s dream

Margaret Rouse Margaret Rouse Profile: Margaret Rouse

phoneboy.jpg Ignoring the fact that I find the whole concept of “presence management” a solution in search of a problem for most people, there’s the whole technical problem of trying to work within the various walled gardens…Until we have a single identity across networks, no method of managing presence will be effective.

Dameon D. Welch-Abernathy,  Presence And Identity

Rich presence is simply networking on steroids. And people are right to be wary about how the information aggregated from rich presence opt-ins could be used by marketers.  Sure, Facebook backed down on Beacon — but you know its just a matter of time before the “tweet” saying you wish you were in Hawaii brings you snail mail brochures.  Our best protection right now is that there isn’t a way for marketers to leverage rich presence effectively.  We have too many networking identities.

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