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Jun 2 2008   12:12PM GMT

Overheard: Enterprise Web 2.0 inbreeding

Margaret Rouse Margaret Rouse Profile: Margaret Rouse

martin_kloos.jpg Spending too much time with the ‘in crowd’ who ‘get’ Enterprise 2.0 can result in serious over-enthusiasm and lack of realism.

Martin Kloos, The state of Enterprise 2.0 and why we need new stories

Ever since Forrester released a report last month saying that Web 2.0 technologies will have a world-wide market value of $4.6 billion by the year 2013, the early adopters have been patting themselves on the back, saying “I told you so.”

Not so fast, bucko. 2013 is a long way away and enterprise IT is not just going to open its doors to the new kids on the block just because a new generation is entering the workplace. What’s more likely to happen is that legacy IT applications will make updates, incorporating Web 2.o features that work for a particular industry or software application.

At the very least…those Web 2.0 apps wanting consideration will need respectable names. Manly names. Serious names. Names IT professionals don’t feel embarrassed talking about at manager’s meetings. Twitter? Tweets? I don’t think so.

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