Word of the Day: Tech Definitions from WhatIs.com

Jul 1 2009   1:29PM GMT

Overheard – Bugging HTML email

Margaret Rouse Margaret Rouse Profile: Margaret Rouse

eric lai Hewlett-Packard Co. admitted several years ago to using Web bugs to spy on reporters during an internal investigation of news media leaks by board members.

Eric Lai, Analysis: Is HTML e-mail dangerous for your PC, or just your eyeballs?

There’s some buzz right now about whether or not HTML email is so insecure that it’s never a good idea. That means that Web bugs are back in the news.  If you missed the HP story the first time around, a company rep testified in front of a House of Representatives subcommittee about bugging emails to find corporate leaks to the press. They used a service called readnotify.com

ReadNotify’s service makes bugging e-mail a matter of pointing and clicking. The ReadNotify Web page will generate a document with an image. This image, a green check mark, can simply be dragged and dropped into the document that needs to be traced. The check mark becomes transparent after being dropped.

Web bugs aren’t illegal. Marketers use them to track email blasts to see how many emails were actually opened and synchronize browser cookies so a returning visitor gets served relevant ads.

 Comment on this Post

There was an error processing your information. Please try again later.
Thanks. We'll let you know when a new response is added.
Send me notifications when other members comment.

Forgot Password

No problem! Submit your e-mail address below. We'll send you an e-mail containing your password.

Your password has been sent to:

Share this item with your network: