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Dec 12 2007   4:25AM GMT

Overheard: Ask.com will trade you privacy for a cookie

Margaret Rouse Margaret Rouse Profile: Margaret Rouse

ask.gif “Now for the funny part. AskEraser will remain on until you click the AskEraser button again to turn it off, no matter how many times you visit the web site. How does the search engine remember your preferences? By placing a cookie on your computer that lasts for two years.”

Brad Linder, Ask.com launches anonymizer tool

Ask.com is set to differentiate itself from the other major search engines by offering AskEraser, an anonymizer that lets the user decide whether or not the engine is allowed to keep records of the user’s queries. Mark O’Neill was quick to point out that Ask.com has an advertising deal with Google and that AskEraser is not quite as private as it seems.

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