Feb 8 2017 9:30PM GMT

consumer packaged goods (CPG)

Kaitlin Herbert Profile: Kaitlin Herbert

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CRM

Consumer packaged goods (CPG) is an industry term for merchandise that customers use up and replace on a frequent basis. Examples of consumer packaged goods include food, beverages, cosmetics and cleaning products. Continued…

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“Supply-chain data helps the consumer packaged goods industry move beyond ‘one size fits all.'” – Steve Ulfelder

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Writing for Business
The CPG industry faces new challenges to _______ the changing needs of the digital customer.
A. fulfill
B. forfill
Answer