Word of the Day: Tech Definitions from WhatIs.com

Feb 8 2017   9:30PM GMT

consumer packaged goods (CPG)

Kaitlin Herbert Kaitlin Herbert Profile: Kaitlin Herbert

Enterprise Resource Planning
Marketing automation

Consumer packaged goods (CPG) is an industry term for merchandise that customers use up and replace on a frequent basis. Examples of consumer packaged goods include food, beverages, cosmetics and cleaning products. Continued…

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Trending Terms
supply chain management
marketing automation
CRM analytics
value-based pricing

Writing for Business
The CPG industry faces new challenges to _______ the changing needs of the digital customer.
A. fulfill
B. forfill

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