Word of the Day: Tech Definitions from WhatIs.com

Nov 7 2016   9:47PM GMT

clickstream analysis

Margaret Rouse Margaret Rouse Profile: Margaret Rouse

Tags:
CRM analytics
E-commerce

On a Web site, clickstream analysis (also called clickstream analytics) is the process of collecting, analyzing and reporting aggregate data about which pages a website visitor visits — and in what order. The path the visitor takes though a website is called the clickstream. Continued…

Quote of the Day

“By using customer data analytics, companies have made significant strides in understanding customer preferences and behavior.” – Lauren Horwitz

Learning Center
Companies still struggle to unlock customer data analytics insight
Customer data analytics is the new black in sales, marketing and service. Companies know understanding customer data will lead to success in the future.

Customer personalization brings intelligence to sales and marketing
Companies no longer succeed with generic messaging to customers. Companies are investing in customer personalization technologies to help them tailor messaging to their clientele’s needs and preferences.

Customer data silos continue to hobble the omnichannel experience
Companies believe in the omnichannel experience and the ability to serve customers seamlessly across communication channels. But customer data silos still hobble the vision.

Data collection practices spark debate on big data ethics, privacy
The increasing emphasis on collecting and analyzing customer data is driving a debate on big data ethics and whether tighter privacy rules are needed to protect consumers.

Clickstream data edges retailer into ‘big data’ analytics territory
Big data analytics grapples with huge data sets coming at a quickening pace, but one Gartner analyst said data variety is having the greatest impact on businesses. Learn why that is and how the analytics environment is changing.

Related Terms
CRM analytics
bounce rate
Web mining
implicit data

e-commerce

Related Tags
CRM analytics and business intelligence
Big data analytics

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