Word of the Day: Tech Definitions from WhatIs.com

Oct 1 2018   7:59PM GMT

account-based marketing (ABM)

Kaitlin Herbert Kaitlin Herbert Profile: Kaitlin Herbert


Account-based marketing (ABM) is a business-to-business (B2B) strategy that focuses sales and marketing resources on target accounts within a specific market. Continued…

Quote of the Day

“Marketing focuses all of their resources, budget and campaigns against a very specific list of target accounts to directly support the sales effort.” – Josh Garland

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Trending Terms
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Quiz Yourself
I requested copies of the marketing report for other team members and ____.
a. me
b. myself
c. I

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