Word of the Day: Tech Definitions from WhatIs.com

April 18, 2018  3:47 PM

martech (marketing technology)

Kaitlin Herbert Kaitlin Herbert Profile: Kaitlin Herbert

Martech is the area of customer relationship management (CRM) that is concerned with using digital tools to automate tasks and help marketers make data-driven decisions. Continued…

Quote of the Day

“Everyone should have a good idea of their CRM capabilities, their automation system and where their website is, and you can base a lot of the other decisions off this. If you’re inheriting a martech stack, these are the hardest products to change.” – Maria Pergolino

Learning Center
Measure your digital marketing ROI, keep your job
Digital marketing ROI has been difficult to tie to concrete revenue numbers — until now. New data tools and measurement metrics mean CFOs can now hold marketing to the same accountability as sales and operations.

How to best manage your martech stack: A Q&A with Scott Brinker
ChiefMarTec co-founder Scott Brinker talks about the growing marketing technology landscape, tips for controlling your martech stack and his new role at HubSpot.

Customizing a martech stack to meet business needs
How do you make marketing automation platforms drive leads to your sales funnel? It takes the right martech stack and content to push to potential customers.

Pipeline podcast: Exploring the growth of the martech stack
Marketing technology and how to organize your martech stack were the focus of the recent MarTech Conference in Boston.

CRM, martech stack helping customers hear Sprint now
Sprint’s CRM and martech stack helps keep momentum and customer gains from 2016’s successful ad campaign bounce. CMO Roger Sole discusses this and more.

Trending Terms
programmatic advertising
marketing automation
content management system
structured content
web analytics
digital customer experience delivery platform

Writing for Business
I requested copies of the marketing report for other team members and ____.
A. me
B. myself
C. I

April 17, 2018  3:36 PM

explainable AI (XAI)

Kaitlin Herbert Kaitlin Herbert Profile: Kaitlin Herbert

Explainable AI (XAI) is artificial intelligence that is programmed to describe its purpose, rationale and decision-making process in a way that can be understood by the average person. Continued…

Quote of the Day

“You don’t make your company successful by buying a bucket of AI. It’s not about waving an AI wand — there’s no intrinsic value by itself. It’s about picking the right thing to do with AI.” – Carl Hillier

Learning Center
Intelligent information management is ready for AI, blockchain
With AIIM changing its name to reflect the modern tech landscape, intelligent information management professionals discussed emerging technologies and their effect on the industry.

Companies want explainable AI, vendors respond
The call is on for explainable AI: A big theme at the Strata Data Conference was the need for more transparency into AI and machine learning technologies.

Humans and AI tools go hand in hand in analytics applications
Organizations are pairing up humans and AI tools in analytics applications in an effort to ensure that the output of machine learning algorithms and other forms of artificial intelligence is accurate and relevant.

Developing AI apps free from bias crucial to avoid analytics errors
Developing AI around biased data or unrealistic models can lead to less effective applications — and possibly land enterprises in regulatory hot water.

Artificial brains are no-brainers for business, but societal challenges inevitable
The benefits of artificial intelligence to businesses are already being reaped by early adopters.

Trending Terms
unsupervised learning
machine learning
deep learning
synthetic intelligence
supervised learning
algorithmic accountability

Writing for Business
Some employees fear that computers will take over their jobs with the _______ of machine learning, but that is not the case.
A. raise
B. rise

April 16, 2018  3:55 PM

blockchain economy

Kaitlin Herbert Kaitlin Herbert Profile: Kaitlin Herbert

The blockchain economy is a scenario and potential future environment in which cryptocurrency replaces current monetary systems, potentially on a global basis. Continued…

Quote of the Day

“The immutability of the blockchain record makes this a very attractive solution for some of the most data secure organizations in the world, including supply chains, financial services, healthcare and governments.” – Bill Fearnley

Learning Center
Cisco eyes blockchain messaging for better security
Vendors, including Cisco, are hoping blockchain messaging can offer more security than the traditional encryption used for group communications.

Blockchain not a panacea for supply chain traceability, transparency
The hype around blockchain says it’s the perfect tool to ensure supply chain traceability and transparency. We asked the experts to weigh in.

Blockchain payroll systems coming to HR tech
Blockchain payroll systems are coming, according to major HR tech vendors that have teams working on and evaluating blockchain applications. Startups are also marketing payroll and payments systems that use the new technology. However, some observers are skeptical.

IDC says supply chain ‘killer’ among blockchain use cases
Supply chain is one of the most important blockchain use cases, according to an IDC analyst, and the second chapter of this third-platform technology is underway.

Blockchain implementation: Connecting the missing DLT links
Jeffrey Ritter discusses two questions companies should ask to take data governance advantage of a blockchain implementation and distributed ledger technologies.

Trending Terms
distributed ledger
sharing economy
collaborative consumption

Writing for Business
Many organizations don’t give encryption a thought until they suffer a data _______.
A. breach
B. breech

April 13, 2018  3:53 PM

enterprise risk management (ERM)

Kaitlin Herbert Kaitlin Herbert Profile: Kaitlin Herbert

Enterprise risk management (ERM) is the process of planning, organizing, leading, and controlling the activities of an organization in order to minimize the effects of risk on an organization’s capital and earnings. Continued…

Quote of the Day

“Risk almost always has two sides. The risk of doing something is often counterbalanced by the risk of not doing it.” – Johna Till Johnson

Learning Center
How cybersecurity risk fits into enterprise risk management
Minimize cybersecurity risk by using an ERM framework as a guide, but supplement it with a range of strategies, including insurance and a strategic acceptance of some risk.

What are the best risk assessment frameworks?
Risk assessment frameworks are an important part of an organization’s security program. Expert Mike O. Villegas discusses the best framework options.

What’s the best risk analysis method for enterprises?
Enterprises looking for a risk analysis method have a lot of choices. Here are some of the top risk analysis methodologies in the industry.

Information security risk management: Understanding the components
Expert Peter Sullivan outlines the components of an information security risk management plan and why it’s important for enterprises.

What are the benefits of a risk-based framework for security?
A risk-based framework can help enterprises effectively manage their cybersecurity program and provides many advantages.

Trending Terms
business activity monitoring
risk profile
risk map
risk management
enterprise security governance
chief risk officer
risk assessment framework

Writing for Business
The security of clients’ personal information is of _______ importance.
A. upmost
B. utmost

April 12, 2018  3:51 PM

data management platform (DMP)

Kaitlin Herbert Kaitlin Herbert Profile: Kaitlin Herbert

A data management platform (DMP), also referred to as a unified data management platform (UDMP), is a centralized system for collecting and analyzing large sets of data originating from disparate sources. Continued…

Quote of the Day

“Smart data management systems that integrate machine learning are used to move data from management platforms to their destinations faster than ever.” – Bridget Botelho

Learning Center
Adobe DMP a touchdown for NFL’s data-driven marketing strategy
By taking advantage of its Adobe DMP tools, like Audience Manager, the NFL is able to implement a data-driven marketing strategy to connect with its customers on a personal level. Learn how in this edition of the Pipeline podcast.

Machine learning, IoT bring big changes to data management systems
Since machine learning underpins major tech advances, IT managers now need to apply it to big data management systems without compromising data integrity.

Big data systems help companies build new business strategies
Hadoop clusters and other big data systems are helping companies break their existing business molds and pursue new revenue streams.

A fast data architecture whizzes by traditional data management tools
The emergence of a fast data architecture is reshaping data management tools and database technologies, showing a new way for IT to enable the business.

Rubrik Cloud Data Management adds replication between AWS, Azure
Rubrik Cloud Data Management adds native public cloud application support to go with its ability to use the Amazon and Microsoft clouds as backup targets.

Trending Terms
enterprise data hub
demand-side platform
database management system
Hadoop data lake
cloud data management

Writing for Business
The majority of stakeholders want access to current information as well as ________ data.
A. historical
B. historic

April 11, 2018  3:35 PM

stateful app

Kaitlin Herbert Kaitlin Herbert Profile: Kaitlin Herbert

A stateful app is a program that saves client data from the activities of one session for use in the next session. The data that is saved is called the application’s state. Continued…

Quote of the Day

“While it’s difficult to provide hard-and-fast recommendations on how to manage stateful apps in the cloud, there is one universal rule: Never save data within an application component as a program variable.” – Tom Nolle

Learning Center
Four options to manage stateful apps in the cloud
A number of factors complicate the management of stateful apps in cloud computing. Review four ways, ranging from load balancing to orchestration, to overcome these challenges.

Stateful applications spark container management debate
Stateful applications are the subject of container management controversy, as enterprises move third-party and legacy apps to new IT architectures.

Containers vs. serverless: IT orgs seek ideal abstraction layer
The containers vs. serverless debate has heated up over the course of 2017, as IT pros search for a balance between control over infrastructure and ease of use.

Kubernetes storage projects dominate CNCF docket
The CNCF will host a Kubernetes storage project, called Rook, as it kicks off plans to improve the container orchestrator’s distributed storage features.

Security, stateful app features mark enterprise-friendly Kubernetes release
Kubernetes 1.7 adds new security features and broader support for stateful apps that are sure to appeal to the coveted enterprise market.

Trending Terms
Web app
stateless app
flash cookies

Writing for Business
In Kubernetes, a replication controller scales containers horizontally, ensuring there are more or ________ containers to meet the overall application’s computing needs.
A. less
B. fewer

April 10, 2018  7:05 PM

container image

Kaitlin Herbert Kaitlin Herbert Profile: Kaitlin Herbert

A container image is an unchangeable, static file that includes executable code so it can run an isolated process on information technology (IT) infrastructure. Continued…

Quote of the Day

“While IT operations is not responsible for creating container images, they can expect to deploy, manage, monitor and orchestrate the containers.” – Alan R. Earls

Learning Center
Select the best container monitoring tools for your environment
Different kinds of container monitoring tools track a wide range of data that keeps applications, networks and servers running as they should.

How to select, build and protect container images
Ensure the appropriate container image deploys safely and repeatably to production, with strategic processes and smart tools in place.

Use Azure Container Registry to manage Docker images
Azure Container Registry can store Docker images locally to avoid latency. Follow these steps to get started, and to learn about integration options.

Build Docker container images with AWS CodeBuild
Developers can use AWS CodeBuild, an alternative to Jenkins, to automate several aspects of a software release, including building Docker images.

Azure Container Instances provide an opt-out option for cluster ops
Azure Container Instances deliver containers as a service for use in test and development, container pilot programs and other setups.

Trending Terms
CoreOS rkt
continuous integration
Docker Hub
app containerization

Writing for Business
If you’re not _______ well-versed in microservices and containers, you’re running at the back of the pack.
A. already
B. all ready

April 9, 2018  9:41 PM

zombie VM

Kaitlin Herbert Kaitlin Herbert Profile: Kaitlin Herbert

A zombie VM is a virtual machine that is created, often for a particular purpose, and is forgotten when it is no longer needed for that purpose. Continued…

Quote of the Day

“Zombie VMs, zombie data and zombie infrastructure components all consume resources or cause confusion without offering anything in return.” – Brian Kirsch

Learning Center
Hunt zombie VMs and control virtualization sprawl
Abandoned or forgotten VMs can live on as zombie VMs that steal resources from the data center and cause virtualization sprawl. Eliminate them and their zombie data and infrastructure counterparts by monitoring usage and implementing VM tags.

IT cost reduction is vital as cloud expenses rise
Nobody likes to throw away their hard-earned money. These tips for IT cost reduction can save the department’s budget from coming out red.

How do you upgrade VM hardware, and what are the benefits?
Upgrade VM hardware in order to improve your system’s performance and take advantage of new technology as it develops.

Putting that zombie VM out to pasture
It takes a little bit of work to uncover a zombie VM in a data center where rigid controls have not been put in place.

Control VM sprawl with the right management tools
In this two-part series on how to control VM sprawl, we take a look at how implementing policies and right-size provisioning can prevent resource waste.

Trending Terms
virtualization sprawl
virtual server
zombie server
virtual machine lifecycle management
server sprawl
virtual machine

Writing for Business
Application streaming and virtualization can help you _______ greater network efficiency.
A. attain
B. obtain

April 6, 2018  9:47 PM

natural language generation (NLG)

Kaitlin Herbert Kaitlin Herbert Profile: Kaitlin Herbert

Natural language generation (NLG) is the use of artificial intelligence (AI) programming to produce written or spoken narrative from a dataset. Continued…

Quote of the Day

“If you show someone a data point, and it’s interesting, they should then ask why it is that way. NLG answers that. It adds context to everything.” – Luke Horgan

Learning Center
Natural language generation software making inroads in enterprises
Natural language generation software is gradually finding its way into enterprises as businesses look to deploy emerging artificial intelligence tools.

Natural language generation software turns data into plain English
Natural language generation software takes large quantities of numerical data and converts them into narrative for reports on financial performance.

AI functionality limited today but could be a game-changer
Today’s limited and overhyped AI functionality could soon give way to technology that is truly transformative for enterprises.

Artificial intelligence strategies tackle ‘reasonable goals’ — not moonshots
CIOs needn’t panic if their artificial intelligence strategies aren’t fully formed. But that doesn’t mean they shouldn’t get rolling. Gartner analyst Whit Andrews offers therapy and to-dos.

Natural language driving proliferation of FB Messenger
Natural language processing isn’t quite ready to pass the Turing test, but NLP bots using the technology are taking off.

Trending Terms
knowledge base
content generation software
natural language processing
natural language understanding
artificial personality
virtual assistant

Writing for Business
When compared ____ the high-performance computers of thirty years ago, current PCs seem like supercomputers.
A. with
B. to

April 3, 2018  9:21 PM

Oracle Autonomous Database

Kaitlin Herbert Kaitlin Herbert Profile: Kaitlin Herbert

Oracle Autonomous Database is a cloud-based technology designed to automate many of the routine tasks required to manage Oracle databases. Continued…

Quote of the Day

“Fixing security vulnerabilities as they happen with automatic patching and using machine learning log mining for anomalies is the first step of autonomous security in the database.” – Richard Niemiec

Learning Center
Oracle Autonomous Database debut heralds new cloud hopes
CTO Larry Ellison touts machine learning for data management as the initial data warehousing version of Oracle Autonomous Database cloud service rolls out.

Oracle sees Autonomous Database changing DBA roles for the good
Oracle Autonomous Database Cloud is likely to alter the jobs of database administrators, but Oracle thinks the changes in DBA roles will be a good thing.

Oracle taps advanced machine learning to automate Oracle 18c
Advanced machine learning at the heart of a cloud database service built on Oracle 18c is no threat to DBA job security, Larry Ellison said at Oracle OpenWorld.

Machine learning in Oracle’s autonomous database not so magical
Oracle leader Ellison makes the case that machine learning in an autonomous database in the cloud is new, but it is part of a long-running trend.

Taking stock of Oracle AI application and database moves
Hear analysis of the Oracle AI and Autonomous Database announcements from Holger Mueller of Constellation Research in a podcast from Oracle OpenWorld 2017.

Trending Terms
database administrator
machine learning
autonomic computing
non-disruptive upgrade
rolling deployment
data anonymization
five nines

Writing for Business
There’s ___ SQL Server tool available to help DBAs with almost any performance issue they may face.
A. a
B. an

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