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I recently met Todd Greene, the CEO and founder of PubNub. This is a company that provides a real time data network stream that allows a two way flow of real-time data.
Its customers include Coca-Cola, McDonald’s, Toyota, GetTaxi, and BT Sport. The Internet of Things will only reach its potential if networks exist that can send data two ways in real time.
He had lots of interesting things to say about the Internet of Things. I asked if could put some of this in a guest blog and he agreed.
By Todd Greene,
“Everyone is talking up IoT as the next mega trend. Analysts are predicting that IoT will be a multi-trillion dollar category, and thousands of companies, from GE to Evernote, are redefining themselves as IoT companies. Gartner’s 2014 “Hype Cycle” has “IoT” placed neatly at the zenith of the “Peak of Inflated Expectations.” Companies across the technology spectrum are rushing to build compelling products and claim their IoT stake – cashing in on the gold rush of IoT product development.
The big problem is a lack of a well-understood tech stack- the layers of components or services that are used to provide software for the Internet of Things. This means that IoT developers are building top-to-bottom proprietary systems, with custom software, hardware, and communication layers. Until an IoT tech stack is codified and adopted, IoT will be hobbled by security issues, time to market challenges, and stability and reliability problems.
IoT Generation I – The Custom Stack
The current state of IoT development is heavily risk-prone. Designs often work well “in the lab”, but fail at a high rate when deployed in the wild. Intermittent Internet connectivity, firewalls, proxies, spotty cellular connects, and other “real-world” bumps hamper success. Some of the biggest challenges include:
· Security Holes: The IoT raises a myriad of security concerns. Expecting each IoT development team to engineer best-practice security into each custom stack is leading to well-publicized IoT security breaches (security cameras, wireless routers, and more.)
· Failure Detection & Remote Updates: Most custom stacks don’t easily detect remote failures, nor do they provide a mechanism for updating devices remotely. Expecting manual processes for updating IoT device firmware at scale virtually guarantees disaster.
· Cost and Time-to-Market: Custom stack development costs more, makes delivery dates unpredictable, and increases overall project risk.
· Product Silos: Bespoke communication means no interoperability between disparate devices. This concern will expand as more IoT products are released; enterprises and consumers both will expect their devices to work together across vendors.
· Brittle and Bug-Prone: Bespoke IoT stacks are hard to upgrade, and failure-prone. The detailed knowledge of the custom stack is lost as the SI project ends, or as the IoT team disbands to move to other projects.
IoT Generation II – An IoT Stack Emerges
The good news is that IoT products are maturing, and with them, we’re seeing a stack starting to emerge. Driving this change are three trends. First, fast-growing IoT categories like Smart Home (Nest, Insteon, Dropcam, etc.) and Connected Car (Uber, Lyft, GetTaxi, Delphi, Moj.io, etc) are seeing stiff competition. Budgets and time-to-market are becoming key drivers, and vendors can’t afford to design and build everything from scratch.
Second, the growing availability of affordable hardware components and easy funding (Kickstarter, etc.) are driving grass-roots product development from teams that are unlikely to use large SI firms to build their products. To drive products to market, these bootstrapped companies are pioneering repeatable patterns of development and helping blaze the trail to a codified IoT stack.
Third, consumer IoT rollouts require massive scalable and geographically distributed backend systems that are complex to build and maintain. Customer support for consumer IoT also becomes a key driver: the products must be easy to setup, reliable, and remotely upgradable. “Bricking” consumer devices via a global remote update is the deepest fear of every consumer IoT vendor. The PR fallout from a security breach can be unrecoverable. Consumer IoT vendors want a vetted IoT stack that can mitigate these risks.
Evolving Components of the IoT Stack
Most of the IoT Stack innovation is occurring within the communication layers. While hardware design and server-side “big-data” technologies are relatively mature, the new risks in IoT are almost always connectivity based. These can be described in three categories:
Local Area Communication – There’s no shortage of protocols for local device-to-device communication. Some of these include Zigbee, Insteon, Z-Wave and 6LoWPAN, all vying to deliver reliable local connectivity between devices. However, protocols are just the map. The actual journey requires frameworks and libraries that implement these products. These are emerging in both open source and commercial varieties and in various stages of development.
Internet Communication – Internet connectivity holds the promise to real-time awareness and control of devices from anywhere in the world. But reliable and secure Internet connectivity is fraught with difficulty, since the challenges exist both on the device and the server-side. Devices that “listen” for commands on unprotected Internet IP addresses are guaranteed to be hacked. Server infrastructures must gracefully handle secure signaling to/from devices at massive scale over unreliable connections. Frameworks and libraries built around newer protocols like MQTT, CoAP, and WebSockets are emerging, but don’t address the costs and complexity of vendors operating these infrastructures at scale. Addressing this challenge is the adoption of Data Stream Networks (like PubNub, etc), which are similar to CDNs (Content Delivery Networks) in their global reach but designed specifically for secure communication for the IoT.
Vertical Industry Standards – Interoperability requires standards. Already in Smart Home, we’re seeing announcements of standards from Google, Apple, and others. In consumer electronics, a multi-vendor initiative called the AllSeen Alliance promises eventual cross-vendor compatibility. These standards will battle it out for years, and take time to mature (remember how long after Bluetooth was announced before we could pair our phones to our cars?) Upcoming IoT product releases won’t wait for these standards, but over time and with patience, these standards will eventually succeed.”