Changing the Channel: Networking VAR news

Jul 30 2009   9:30PM GMT

LinkedIn, social networking get more positive press

AmyKucharik Amy Kucharik Profile: AmyKucharik

Online Media Daily reported last week that a recent study has shown evidence of a link between brands’ social media efforts and revenue growth. According to author Mark Walsh:

The new research from social media platform Wetpaint and digital consulting firm Altimeter Group found that companies with the highest levels of social media activity on average increased revenues by 18% in the last 12 months, while the least active saw sales drop 6% over that period.

This should come as good news for channel partners who have begun to explore social media outlets such as Twitter, blogs and Facebook to enhance their sales and marketing efforts.

As I reported earlier this month, channel partners haven’t gone whole hog on social networking, but many are experiencing success in using LinkedIn. But it’s not just about putting your resume online. As David Ito, product development manager at Logos, a Cisco partner in Westlake, Ohio, explained, “Anyone who puts the time in to learn how to use LinkedIn has an advantage over just using it for connections. It’s not just saying, ‘Hey, link in with me.’ That’s what everyone was doing a year ago.”

Alan Hoffman wrote in the New Jersey business review today about how a deeper look at LinkedIn yields results for professionals, supporting Ito’s point.

Hoffman provided seven tips about how you can make the most of LinkedIn. These tips include things like “doing your homework” and “hyping yourself (subtly)” — all pretty commonsense, but perhaps of help if you are just starting out building your channel company’s social media efforts on LinkedIn.

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