Changing the Channel: Networking VAR news

Sep 8 2010   1:03PM GMT

Brocade expands its channel friendliness

ElaineHom Elaine Hom Profile: ElaineHom

In this new story from, senior news director Barbara Darrow examines the recent growth in Brocade’s channel. Brocade has opened up more of its IT services to its partners and is reducing the number of direct sales accounts to open up more business to the channel.

What does this mean for networking solution providers? Brocade is obviously not as large as Cisco or HP, but what they do, they do well. With the acquisition of Foundry, Brocade’s SAN products became some of the best in the market. And judging by recent technological trends, storage and network convergence is becoming more and more commonplace, plus creating more business for Brocade’s networking partners.

Brocade is also coming out with a virtual cluster switch later this year, which many say will put the company on the map as an innovator. With a virtual cluster switch, plus Brocade’s expertise with SAN, Brocade could begin to make serious waves in the data center consolidation and convergence business. This means that Brocade’s networking partners will be able to offer whole data center networking solutions, expanding portfolios and profit margins.

For more information on Brocade’s partner program, check out this Channel Chat with Barbara Spicek, vice president of global channels.

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