Changing the Channel: Networking VAR news

Jan 27 2010   5:33PM GMT

Apple’s iPad: How does it affect the channel?

ElaineHom Elaine Hom Profile: ElaineHom

Apple’s announcement regarding the iPad today had everyone from tech-savvy gadget freaks to the mildly interested consumers drawn to the press conference where Steve Jobs revealed the new $499 product, set to rival the Kindle.

What many people don’t realize is that Apple has a small channel program, which Apple just doesn’t talk about. How is this going to affect that small channel program?

“I think it will help them,” said Janet Waxman, VP of IDC. “There is so much going on in terms of the whole smartphone, mobility angle. When people mention the networking channel, most seem to think of routers, switches, and that sort of thing, but this is very cutting edge. This can only help Apple’s channel.”

We don’t actually know of any Apple channel partners to ask what they think. If you are an Apple partner or know someone who is, drop us an email — we’d love to talk to you.

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