Modern Mobility

Feb 16 2017   5:31PM GMT

BlackBerry smartphone market share goes from minuscule to nonexistent

Colin Steele Colin Steele Profile: Colin Steele

Tags:
Android
Apple iOS
BlackBerry
Enterprise mobility

BlackBerry hasn’t given up on its mobile device business, but nearly everyone else has.

The company’s smartphone market share dropped to zero — 0.0482% to be exact — in the fourth quarter of 2016, according to Gartner. The enterprise mobility pioneer sold 207,900 units in the quarter; that’s down from 906,900 a year prior, when its market share was a whopping 0.2%.

Google’s Android, meanwhile, continued to dominate the smartphone market share battle. More than 352 million phones sold in Q4 ran Android, accounting for 81.7% of the market. To put it another way, Android sold 18 times more phones on any given day than BlackBerry sold in the entire quarter.

After years of declining sales, BlackBerry announced in September that it would exit the phone hardware business. But in November, CEO John Chen said the company would release at least one more device. That news didn’t make much sense at the time, and it makes even less sense now given the almost complete lack of interest in BlackBerry phones.

Barring a miracle in the smartphone market, BlackBerry’s future looks brighter as an enterprise mobility management (EMM) and security company. Its 2015 acquisition of Good Technology made BlackBerry one of the EMM market share leaders, and joining the AppConfig Community last year demonstrated its commitment to the technology.

Here are Gartner’s full Q4 2016 smartphone market share numbers by operating system:

  1. Google Android: 81.7%
  2. Apple iOS: 17.9%
  3. Microsoft Windows: 0.3%
  4. Other: 0.1%
  5. BlackBerry: 0.0%

In addition, Apple edged out Samsung, the leading Android device manufacturer, in smartphone hardware market share, 17.9% to 17.8%. That marks the first time in two years that Apple has led in that area.

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