Brighthand Bytes

Apr 17 2012   2:59PM GMT

Nokia’s Lumia Sales: It’s All About Expectations

Ed Hardy Ed Hardy Profile: Ed Hardy

An article on Brighthand today covers complaints from some Europe-based wireless service providers that sales of the new Nokia Lumia Windows Phones are low. Curiously, U.S. carriers are happy with their sales of Nokia’s smartphones.

Nokia Lumia 900This is about expectations:

  • Nokia’s Symbian device always sold very poorly in the U.S. As the Lumia models are attracting buyers at AT&T and T-Mobile, they are doing better than any previous Nokia device did in ths country, and therefore exceeding the carriers’ expectations.
  • Nokia’s Symbian smarthones dominated the European market for many years. To meet the expectations of carriers on that continent, the Lumia line needed to also dominate sales. That’s not happening, so the carrriers are disappointed.

It’s possible there’s an odd situation where the Lumia Windows Phones are selling better in Europe than in America, but U.S. carriers are more satisfied. This is only speculation, however, as Nokia has not given a breakdown of where the 2 million Lumia devices that were purchased last quarter were sold.

Another factor could be at play here. Those who live in Europe could be saving their money for the Lumia 900. That’s the most advanced Windows Phones Nokia has announced, but it’s currently available only in the U.S. Sales could take off when the 900 debuts across the Atlantic.

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