Brighthand Bytes

Jan 18 2011   3:54PM GMT

Apple iPhone 4 in a White Casing May Never Appear

Ed Hardy Ed Hardy Profile: Ed Hardy

You can get an iPhone 4 in any color you want, as long as what you want is black. Since this smartphone debuted early last summer, it has come in only one color, and those hoping for a version in a white casing have been hoping in vain.

Shoppers for previous Apple smartphones had a choice of white or black outer casings, but Apple never released the white version of its latest model. It announced this version last summer, but has talked about unspecified production problems of this product ever since.

Apple iPhone 4 in WhiteIn the last few days, a new round of rumors has cropped up indicating that the white iPhone 4 might finally debut in February or thereabouts. But I’m skeptical about these. At this point, the boat may have sailed on this version.

Just Too Late
The iPhone 4 in a black outer casing has now been available for almost seven months. I’m really curious how many people have been waiting all this time for a white version when they could get the black one today. Especially when you consider that you can easily buy a white case from plenty of companies and have the iPhone 4 in the color you want.

The iPhone 5 is expected to be released in June, or July at the latest. This is a safe bet, as Apple has released a new or updated smartphone in early summer of every year since 2007. There’s no reason to think 2011 is going to be any different.

So if the next-generation model is coming in June, demand for the current-generation model is going to start waning soon, especially when the next model is expected to be faster and offer other enhancements.

With both of these in mind, February or March just isn’t the time to come out with a new white version of the iPhone 4. This device just wouldn’t sell all that well, and would cost Apple a lot of money to produce and ship.

Looking Ahead
I don’t completely believe Apple’s stories about its mysterious production problems for the white casing. I suspect that Apple did the math, realized that offering its smartphone in one outer casing color was more profitable, and decided to drop the white version.

If I’m correct, then Apple is never going to say anything about offering the iPhone 5 in a white casing. Going forward, black could be the only option.

That’s good news for the case makers, who will be happy to sell Apple’s customers white cases. Or green cases, or blue cases, etc.

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