Meme and You

October 11, 2011  11:07 AM

Win a free pass to #SMWF N. America!

TechnologyMarketers Profile: TechnologyMarketers

This November the Social Media World Forum will be landing in New York and we are giving you the chance to win an access all areas workshop pass and an invitation to the evening networking party.

What can you expect from #SMWF N. America?
SMWF North America will be providing a format for networking, engagement, and lots of social media debate around the latest tools, technologies, platforms, and emerging trends within social media marketing.

With predicted numbers of 2500 + attendees the show has grown significantly and will host a variety of free to attend Social media Hub & paid conferences for marketers, PR professionals, brands, agencies and SME’s.

The workshop sessions will feature leading brands such as Coca-Cola, Stumble Upon, Nike iD, Sears Holdings and Yahoo!  Key speakers include:
  • Dennis Maloney, VP Multimedia Marketing, Dominos
  • Robert Harles, Global Head of Social Media, Bloomberg
  • Michael Donnelly, Director, Worldwide Interactive Marketing, The Coca-Cola Company
  • Claire Díaz Ortiz, Corporate Social Innovation & Philanthropy, Twitter, Inc.
  • Anna Lingeris, Public Relations Manager, Hersheys
  • James Jeynes, Global Brand Manager, Nike
  • Mark Coatney, Director/Media Evangelist, Tumblr
  • And many, many more

Find out more information about this year’s event.

How can you win a free workshop pass?
To win a free ticket to this year’s event simply email using the subject title ‘SMWF New York Competition’ tell us what you do and the reason why you deserve to win the workshop pass.

You have until the Oct 21st at 0530pm EST/ 1030pm GMT.  The team at SMWF will select the winning entry and that lucky person will be emailed & announced on Twitter.

Re-tweet this and let your friends know! We look forward to reading your comments – Good Luck!

October 5, 2011  11:03 AM

Social Media World Forum N. America to provide social media marketing advice, analysis and insight

TechnologyMarketers Profile: TechnologyMarketers

SMWF N. America comes to New York on 1-2 November, offering social media marketing advice and in-depth insight into how brands and businesses across the world are using channels like Facebook and Twitter to connect with their customers, build communities, monitor brand reputation, advertise and even sell their products directly.

Some of the world’s leading social media thinkers will gather to provide discussion and analysis around the unique and diverse regional factors that affect take-up, market development and strategic effectiveness of these techniques.

Covering a number of key issues around the social media space, discussions will feature insight on measuring ROI on B2B and B2C social media activities, integrating relevant channels into your marketing strategy, social CRM, building and managing communities, social shopping, geo-location, measuring and managing reputation, how social media is changing customer behaviour and much, much more.

With a number of high-profile speakers representing leading brands like Coca – Cola, Dell, Dominos, Tumblr, Hershey’s, Twitter, NASA and many more, SMWF is designed as an effective forum for building industry connections. The event will include a number of innovative networking sessions and dedicated networking and meeting areas.

Taking connection-building to a more sophisticated, hi-tech level, the now famous SMWF TwitterWall will also be a prominent feature of the show, not only projecting show-related tweets up onto a massive screen, but allowing delegates to access a raft of statistics and infographics detailing who the most influential show tweeters are; even suggesting potential connections relevant to your fields of interest.

With a free-to-attend industry exhibition and Social Media Hub, covering some of the more basic aspects around the effective use of social media, this event is a must for anyone in the region with an interest in the opportunities presented by these additional marketing channels.

Full registration for SMWF also grants delegates entry to another highly relevant, co-locating event, Apps World N. America, which will explore the rapidly expanding apps market, attracting developers, operators, brands and businesses from around the region.

For more information on what you can expect from both shows, please visit the SMWF agenda page. And to book your place at this year’s event, click here.

Save 15% on conference passes with by entering the discount code TECMAR15 when registering here:

October 4, 2011  1:39 PM

Apps World: Discover the Future of Multiplatform Apps Coming in November

TechnologyMarketers Profile: TechnologyMarketers

Apps World N.America, 1-2 November, New York – discover the future of multiplatform apps

American consumerism has created an ideal environment for all things apps and brands are hoping to fully exploit this new platform. The event will bring together many of the region’s top app developers,  network operators, OS vendors, brand managers and technology providers; looking to connect, build partnerships and network whilst becoming educated and inspired by the latest developments within this exciting industry. The event has a free to attend exhibition and developers’ zone as well as a paid conference. Save 15% on tickets with APPS15.


Apps World Europe, 29-30 November, London – discover the future of multiplatform apps

The 2nd Annual Apps World Europe show, builds on the success of over 2500 people attending the inaugural event. A truly international event, that brings together leading operators and app stores worldwide, and is the first show to draw on parallels between the emergence of the TV app store and the challenge to pay TV operators, and device manufacturers. The event has a free to attend exhibition and developers’ zone as well as a paid conference. Save 15% on tickets with APPS15.

August 22, 2011  11:21 AM

Attend SMX East: 50+ Sessions on SEO, Paid Search, Social Media Marketing and More – Sept. 13-15 in NYC (Sponsored)

TechnologyMarketers Profile: TechnologyMarketers

Are you responsible for building site traffic? Growing sales? Boosting ROI? Acquiring customers? All of the above?

A well executed search engine marketing program can help you exceed your goals. And Search Marketing Expo – SMX East is where you’ll learn the cutting edge tactics to make it happen.

Here are 10 reasons you should join us September 13-15 in New York City for SMX East:

10. The conference program is dynamic. Nearly 75% of sessions are all new, covering topics such as Panda-proofing your content, retargeting/remarketing and Google +1. Check out conference chair Danny Sullivan’s preview for a guided tour.

9. Actionable tactics, best practices and strategies for all skill levels – whether you’re a search marketing veteran or just starting out. Check out the agenda – including the experts-only “Best of SMX Advanced” and cutting-edge SoLoMo (social/local/mobile) tracks.

8. SMX East speakers are subject-matter and presentation experts. See who’s speaking.

7. SMX East is programmed by the editors of Search Engine Land, the people marketers trust to keep them up to date and ahead of the curve.

6. Customize your experience. Choose from over 50 sessions on paid search advertising (PPC), search engine optimization (SEO), local and mobile search, social media marketing, analytics and more. See the multi-track program.

5. Networking galore! Connect with your search industry peers at a mix of structured and social networking events – including SMX After Dark “Search for the Cure,” benefiting Susan G. Komen for the Cure breast cancer research foundation.

4. Meet the best-of-breed solutions providers who offer the tools and services that can make you a more effective and efficient marketer. See the current list of exhibitors.

3. Dive deep into international search, SEO, Facebook marketing, in-house search marketing or Google AdWords. Take a look at the full-day workshops on September 12th.

2. You’ll be pampered with the essential conveniences that are SMX hallmarks: free WiFi, hot lunches, snacks and networking activities. All included with your All Access pass.

1. Your peers rave about SMX East. See what they’ve said.

BONUS REASON) SMX East is an incredible value. Register before September 12 and pay just $1495 for all 3 days of actionable content, invaluable connections and essential conveniences. You’ll be satisfied. We guarantee it.

Remember to sign up by September 12, use partner discount smx100tech and save up to $300. Register today!

August 9, 2011  8:20 AM

Learn From Content Experts Joe Pulizzi and David Meerman Scott (Sponsored)

TechnologyMarketers Profile: TechnologyMarketers

At Content Marketing World, you’ll learn how to transform your marketing department into a storytelling factory, engaging your prospects and customers in all the right channels with the right messages– including social, mobile, email, online and even print and in-person strategies.

Through 30+ breakout sessions and amazing keynotes led by worldwide experts, you’ll get the tools you need to be a successful content marketer. Plus, you’ll experience the best of what C-Town has to offer, starting with our opening night reception at the infamous Rock and Roll Hall of Fame.

Attendees at this year’s conference include marketing professionals from Honeywell, Siemens, Citrix, Oakley, FedEx, United Way, Gannett, KeyBank, National Instruments, GE, JD Power & Associates, Cisco, NASA and hundreds of other leading small and large brands.

Trust us – this is the event you simply can’t afford to miss. members SAVE $100 on registration with the code: TECHTARGET.

August 8, 2011  10:50 AM

AppsWorld Asia 2011 is Coming in September (Sponsored)

TechnologyMarketers Profile: TechnologyMarketers

Dates: 1st  & 2nd  September
Venue: Suntec, Singapore
Duration: 2 day exhibition & conference, 8am – 5pm
Telephone: + 44 1179468870
Event URL:

Asia represents 60% of the world’s population so it is no wonder that the entire Apps ecosystem is turning to that region. Many predict that this region is going to be the app hotspot on the globe. With that in mind, what is making Asia such an app-rich region? Simple – the sheer number of subscribers. With that comes competition and churn and app developers are looking for new ways to generate revenue and increase and maintain customer loyalty. The same for the handset manufacturers and the operators. With 8 of the top 10 TV manufacturers headquartered in Asia, TV apps also have great potential in this mass market. 
Apps World Asia 2011 will delve into this highly populated yet dynamic region and its app eco-system.  With countries like China, Japan and India in the spotlight, we will also cover the unsung heroes such as Nepal, Maldives, Bhutan, Indonesia and more.

Audience: App Developers, App Entrepreneurs, Mobile Network Operators, Telecommunications Executives, Apps Entrepreneurs, App Stores, OS Vendors, Handset Manufacturers, App Testing & Security, Billing, Brand & Marketing Managers, Technology providers, IPTV vendors, TV manufacturers, Investors

Linked In:

August 1, 2011  2:41 PM

Attend Social Media World Forum Sept 1-2, 2011 (Sponsored)

TechnologyMarketers Profile: TechnologyMarketers

This year’s first Keynote Panel Discussion at #SMWF Asia will be examining the profile of consumers that can be reached via social media, both regionally and globally and how the social web is changing their attitudes.

In recent years web 2.0 has changed the way people communicate not only with each other but with companies and brands.  Social media has increased the complexity to achieve a superior customer experience and has stimulated a noticeable change in consumer behaviour and expectations.

Industry leaders Paul Papdimitriou (VP & Principle Analyst, Constellation Research), Thomas Crampton (Asia Pacific Director, 360 Digital Influence, Ogilvy Relations) and Takata Miyata (Executive VP of Alliance and Global, Mixi) will be discussing in depth what the modern consumer demands from brands; are they all expected to be social?

Social media has given consumers a level of power never seen before, with complaints and feedback occurring in an entirely public space. It’s the smart brands that are harnessing this power to drive engagement with their business in both the B2C and B2B spaces. Time and again we see the damage that can be done by lack, or simple mismanagement of brands’presence.

The panel will also discuss true cost brands face in their drive to become part of this “free media”.
Effective social media marketing is far more complex than just being able to use Facebook or Twitter. Growing and nurturing a valuable online community costs time and money. Simply creating a space for your customers isn’t enough; staff are required to interact with users, monitor brand conversations and drive engagement.

Some of the more effective, in-depth monitoring tools can have a cost associated with them. And labouring under the misapprehension that your social media activity will be immune from advertising costs may well be a case of cutting off your nose to spite your face; if you simply build it, they may not come.

The discussion will be taking place on day one of SMWF. For more information on the agenda and how to register your place please click here.

July 26, 2011  11:46 AM

Learn Social Media from the Masters on Tour 8/26-10/21

TechnologyMarketers Profile: TechnologyMarketers

Unlike traditional events that attempt to satisfy the needs of all levels of practitioners, the Social Media Masters Series goes beyond typical introductory courses, and provides advanced social media sessions for practitioners from true social media Masters. With the Social Media Masters Series, we are progressing the social media dialogue from the “why” to a more technical understanding of how to execute social media programs in key areas with an emphasis on engagement marketing.
Produced by Social Media Club, the world’s leading association of social media professionals and Sensei Marketing, a firm specializing in customer acquisition and social engagement for the enterprise, Social Media Masters is a premium event for leading brands and social media strategists.
Social Media Masters 2011 Tour visits Atlanta, Los Angeles, New York, Toronto, and Kansas City between August 26th – October 21st. members can save 20% using code ‘TECHMKTR’ at registration.

July 21, 2011  12:27 PM

SoCon2011 London: Brand Journeys in Social Media 20.10.11 (Sponsored

TechnologyMarketers Profile: TechnologyMarketers

Social media is changing everything, it’s changing the way we communicate, the way we receive information, the way we make decision and the way we’re marketing our businesses.

SoCon2011 (20th October 2011, ICO, London) brings together senior marketers from brands, agencies and supply side businesses to explore the journey of experimentation and self-discovery that all businesses are embarking on as a result of the explosion of social media.

SoCon2011 examines the varying stages of this journey and the routes that companies have taken and the discoveries they’ve made on the way. You will hear and learn from the case studies of some of the worlds biggest businesses and the opinions of leading digital experts.

From nurturing online communities, driving brand engagement and identifying and working with advocates to the nirvana of co-creation and monetization of social media, SoCon2011 covers every aspect of the journey.

Get your ticket now!

July 20, 2011  8:51 AM

Attend Connected Marketing Week – August 15-19, 2011 (Sponsored)

TechnologyMarketers Profile: TechnologyMarketers

Connected Marketing Week is an educational platform for marketers, brands, and agencies to gather and learn how to master this dynamic digital landscape. This August, Connected Marketing Week will garner the biggest voices in the most critical fields including search engine optimization, social media marketing, display advertising, and email marketing, who have signed on with brands like SES, MMA, the EEC, the IAB, OMI, and more.

Hosting more than 6,000 attendees and showcasing more than 200 sessions, with revered speakers from around the globe – Connected Marketing Week will be a gathering of digital marketing intellectuals like no other. Executives, business owners, programmers, designers, and marketers alike will gather to learn, network, and party with the industry under one roof.

Connected Marketing Week will host the following events

August 15
ClickZ Academy: 6 half day workshops

August 16-18
SES Conference & Expo

August 16
Global Truths and Regional Relevance of Mobile Marketing: Essentials for Successful Consumer Engagement

August 17
eec: Email Marketer’s Toolkit for Success

August 17
IAB Multicultural Marketing Forum
Search Congress

August 19
Bruce Clay SEO Training
Facebook Marketing Intense

EEC: Email Marketer’s Toolkit For Success Members – SAVE 20% when you use 20TMKT
Register here:

Want to save more? Contact our Delegate Service Representative at 646.736.1858 and save 25%.

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