I find vendor content most used and would give it as a choice after 1 page of easy registration or collection of basic logon info. Name, email address etc. I’d rate this location at about an 8. Too many qualifiers deters usage and offering it after collecting some basic info seems to work best for me. I also offer as a choice on this page the option to collect some basic info about my biz and links to other sites that would be useful to the people hitting my site. Good luck.