Why do social CRM projects fail?

Chris Leonard

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CRM

social media

At SugarCon 2013, David Myron, editorial director of CRM Magazine noted “If you're not on social media, then you are not able to promote and protect your brand…If you are, but you're not committed to it, you're also not able to promote and protect your brand effectively."He then put forward 10 reasons why social CRM projects fail. Do you agree with his list of 10? What would be on your list?

Asked: April 11, 2013 1:56 PM Last updated: April 22, 2013 3:40 PM

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TomLiotta Apr 12, 2013 0:05 AM GMT

"Social CRM" is so new that a missing element is some focus on how the technologies may be changing. If a new technology appears, news of it can travel quickly; and customers can switch quickly. A company needs to adapt at a rate that matches customer rates. -- Tom

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