What is co-branding

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What is co-branding and what are some examples?

Asked: December 24, 2010 1:12 AM Last updated: November 21, 2014 2:26 PM

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Last updated: November 21, 2014 7:06 AM GMT

kapilbhardwajj2,310 pts.
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Co-branding occurs when two or more brand names function together in creating a new product. Examples of co-branding range from credit cards to cereal to automobiles:

· AT&T Universal Master Card

· Citibank/American Airlines/Visa Card

· Healthy Choice Cereal by Kellogg’s

· Coach edition of the Lexus ES series

· Eddie Bauer edition of the Ford Explorer

· Water by Culligan GE Profile Refrigerator

· Pillsbury Brownies with Nestlé Chocolate

· Braun/Oral-B Plaque Remover

<div><font color="#333333" face="Arial, Verdana"><span style="font-size: 14px">Hello,</span></font></div><div><font color="#333333" face="Arial, Verdana"><span style="font-size: 14px"><br></span></font></div><div><font color="#333333" face="Arial, Verdana"><span style="font-size: 14px">Co-branding occurs when two or more brand names function together in creating a new product. Examples of co-branding range from credit cards to cereal to automobiles:</span></font></div><div><font color="#333333" face="Arial, Verdana"><span style="font-size: 14px"><br></span></font></div><div><font color="#333333" face="Arial, Verdana"><span style="font-size: 14px">·<span class="Apple-tab-span">	</span>AT&T Universal Master Card</span></font></div><div><font color="#333333" face="Arial, Verdana"><span style="font-size: 14px">·<span class="Apple-tab-span">	</span>Citibank/American Airlines/Visa Card</span></font></div><div><font color="#333333" face="Arial, Verdana"><span style="font-size: 14px">·<span class="Apple-tab-span">	</span>Healthy Choice Cereal by Kellogg’s</span></font></div><div><font color="#333333" face="Arial, Verdana"><span style="font-size: 14px">·<span class="Apple-tab-span">	</span>Coach edition of the Lexus ES series</span></font></div><div><font color="#333333" face="Arial, Verdana"><span style="font-size: 14px">·<span class="Apple-tab-span">	</span>Eddie Bauer edition of the Ford Explorer</span></font></div><div><font color="#333333" face="Arial, Verdana"><span style="font-size: 14px">·<span class="Apple-tab-span">	</span>Water by Culligan GE Profile Refrigerator</span></font></div><div><font color="#333333" face="Arial, Verdana"><span style="font-size: 14px">·<span class="Apple-tab-span">	</span>Pillsbury Brownies with Nestlé Chocolate</span></font></div><div><font color="#333333" face="Arial, Verdana"><span style="font-size: 14px">·<span class="Apple-tab-span">	</span>Braun/Oral-B Plaque Remover</span></font></div>

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Brijesh Nov 21, 2014 2:26 PM GMT

Co-Branding is nothing but placing your company's logo along with the company who created the software.
There are two levels of Co-branding
1-Basic level- in this you can just place only your logo and the branding options will be minimal.
2-Advanced level- in this you can customize every thing and the parent company's logo will be there and it will say powered by the parent company's logo

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