What is co-branding

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Marketing Technology
What is co-branding and what are some examples?
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Hello,

Co-branding occurs when two or more brand names function together in creating a new product. Examples of co-branding range from credit cards to cereal to automobiles:

· AT&T Universal Master Card
· Citibank/American Airlines/Visa Card
· Healthy Choice Cereal by Kellogg’s
· Coach edition of the Lexus ES series
· Eddie Bauer edition of the Ford Explorer
· Water by Culligan GE Profile Refrigerator
· Pillsbury Brownies with Nestlé Chocolate
· Braun/Oral-B Plaque Remover

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  • Brijesh
    Co-Branding is nothing but placing your company's logo along with the company who created the software.
    There are two levels of Co-branding
    1-Basic level- in this you can just place only your logo and the branding options will be minimal.
    2-Advanced level- in this you can customize every thing and the parent company's logo will be there and it will say powered by the parent company's logo
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