What do you make of Microsoft 2.0?

Michael Tidmarsh

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Microsoft

“The bedrock of our new strategy is innovation in deep, rich, high-value experiences and activities." These were the words of Microsoft's CEO Steve Ballmer in a company wide memo as he unveiled plans to reinvent Microsoft with a big push to develop hardware (from phones to set top boxes). What do you make of Microsoft 2.0?

Asked: July 12, 2013 1:10 PM Last updated: August 1, 2013 8:53 PM

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Last updated: August 1, 2013 8:53 PM GMT

Michael Tidmarsh62,170 pts.
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Thanks. We'll let you know when a new response is added.

I say good for Microsoft. They played a major role in defining where we are today. (think of all the wealth that has been created for IT professionals alone)

Why not continue on…they’re as capable as any other company if they have the leadership, focus, and sticktuitiveness to make it work long term.

Discuss This Question: 2 Replies

CharlieBrowne Jul 12, 2013 2:14 PM GMT

IT is an ever changing industry. CHANGE or become obsolete. The saying "The more you give people the more they want.." is especially true in our industry. This is basically what Steve says in the article. IT software/hardware is getting more completive, this is good for us. Not all the companies will be able to get a good ROI on their R&D. It will be interesting to see how this all plays out.. .

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TomLiotta Jul 13, 2013 0:36 AM GMT

When I see "...deep, rich, high-value experiences and activities", I get immediate visions of Clippy, "Bob" and that irritating little doggie that wags itself around while searches run. . Tom

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