Another question for you guys...
We messed up on our trade show follow-up and waited too long to send a "thank you" email to those who visited our booths and a general email to attendees who didn't visit our booth.
So what now? I'm wrestling with 2 options:
(1) Send an email still referencing the show (i.e., making a connection with the recipient) and giving an offer (e.g., webinar, white paper)
(2) Send an email ignoring the trade show (because it looks bad) and just give an offer
What are your thoughts?