Business Cards: Put your website URL and domain
email address on your business cards. You may even be able to show a
thumbnail screenshot of your website on the back side of the card (but
make sure it looks OK at that reduced size before you print).
Other Printed Items: If you use letterhead or have
brochures or other printed items related to your business, make sure
your website address is displayed on them prominently and have a plan to
distribute these items to promote your website
T-Shirts: This could be in the swag/giveaways category,
but I’m breaking it out because this is one promotion you can do
yourself by personally wearing your customized T-shirts (or other
shirts, sweatshirts and jackets). It can be especially effective if you
are wearing your shirt around likely customers
Event Sponsorship: Sponsor a local sporting event,
school, festival, etc. Make sure you pick one that allows you to
promote your website (maybe in an event program or by distributing your
giveaways)
Conferences & Conventions: Get out there and go to
events like conferences that are relevant to your business. Be social,
network, and have plenty of business cards and swag handy to give out to
the people you meet.
Vehicles: If you have a company car or truck with a
logo and or phone number, you can promote your website address there
too. Even if you don’t have a company vehicle, there are custom car
decals, bumper stickers, and magnets that are easy to apply to your
personal car. Or make a really big splash with a full car wrap.
Press Releases: You may need to hire a writer or PR
service for this (and you may not get it picked up), but if you’re
doing something new or exciting with your business, see if you can get
the offline media to pick it up (if they do, you’ll get online promotion
too). If you are writing a blog on your website, you may be able to
repurpose a blog post for this.
Local Newspapers & Magazines: See if you can get an
article or opinion piece in a local publication. Make sure they print
your name and website address with the article (a link to your website
from the online version of the paper or magazine would be great for SEO
too). Again, you may be able to repurpose a blog post for this.
Door Hangers: Print up door hangers and have them
distributed in neighborhoods with your target customers (this is easiest
and most cost-effective if your website caters to a local audience).
Paid Advertising: You’d have to think about the ROI for
this since it may be one of the costliest ideas, but some local radio
or newspaper advertising may be cheap enough to make it work for you.
You might even look into the newer electronic billboards that are popping up everywhere. I guess it all comes down to your budget. If you can get an endorsement by a local or national celebrity then you may get benefits from social media like Facebook and Twitter.
Moreover, before promoting a website either it is offline/online you must have with your Business cards & Brochures. These two are the main source to promote your business/website. Now for offline promoting, you can go for Vehicle advertising or Industry Publications or News paper advertising. Even you can choose TV/Radio advertising.
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10 ways to promoting your business offline.