Essentials When Optimizing Your Site
Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site.
Apart from SEO, you can also use SMO, Adwords and other marketing tools and techniques to enhance your company’s website.
Check more on there:- http://searchenginewatch.com/article/2259693/SEO-Basics-8-Essentials-When-Optimizing-Your-Site