Is collecting social media data the CIOs’ responsibility?

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CIO responsibilities
Data analysis
social media

In SearchCIO's recent social engagement-themed tweet jam, one idea was clear: Incorporating social tools into regular business practices is increasingly vital to organizational success. But left unclear were the CIO's responsibilities for collecting data -- not to mention identifying, analyzing and protecting it. Is collecting social media data the CIOs' responsibility? If it's not the CIOs' responsibility, then who does it fall to?

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I believe the collection of data is not the CIOs responsibility. Going forward, such collection process must be automated. However, for making any sense out of this kind of data, it is important that there is a role who coordinates with the external outsourcing partners. At PromptCloud, we deal with people with designations such as Technology Evaluation Managers, VP-Business Intelligence  and the like.

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  • Kevin Beaver
    This is an interesting question. I'd think the CIO might ultimately have oversight but there may be better roles for actual collection including directors of enterprise intelligence, marketing, and so on. I've seen many CIOs who are mostly political figureheads that don't want to take on any real responsibility but, instead, just campaign around flaunting their muscle assigning worth (and tasks) to other people. Sound familiar? ;-)
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